For engaging and cutting-edge material that connects higher education students with the subject, explore the latest Organizational Behavior by Robbins and Judge. Its career-focused resources will also help your students develop the skills today's employers are looking for. New and updated content includes:

• Examples and references with an emphasis on diversity, equity and inclusion; COVID-19 and crisis management; remote work and telecommuting.
• Toward a Better World – highlighting social responsibility, justice and ethics issues facing organizations today.
• Assignable Personal Inventory Assessments – enable readers to reflect on topics related to key chapter concepts. Available only in Revel – see below.
• Experiential Activities, Ethical Dilemmas and cases that embed OB concepts.
• Real company examples and profiles of company leaders that relate course concepts to business success.

Explore other Management subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292450025 and providing your contact details.

 

Engage and motivate students with integrated, active learning experiences

Why not teach with our Revel online course to give your students a unique blend of author content, multimedia and assessment?

With activities for experiential learning alongside clear explanations of how the theories impact on business, Revel supports students in learning the concepts, applying the theory and developing critical thinking skills. Learners read, practice and reflect in a single resource – boosting their confidence for working in today’s complex business environment.

Learn more about Revel

 

How Revel supports your teaching

Encourages active learning:

• After reading a chapter, students take a short quiz to test their knowledge. Their scores and answers will appear in the Performance Dashboard.
• Exercises like drag and drop and fill-in-the-blanks are woven throughout the text so students can check their understanding as they go.
• Reflective journal entries prompt students to pause, question and think critically about what they’re reading.

Helps students apply theory:

• Interactive surveys and questionnaires allow students to learn and reflect on what they are learning and how it relates to the workplace.
• Case studies help students to appreciate and understand how organizational behavior theory is applied in real situations.

 

Start the digital transformation of your course today

We hope that you’ll choose our Robbins and Judge Revel course for your next OB course.

 

We’re here to help you integrate our engaging digital content and assessment tools into your next organizational behavior course – ask your Pearson representative for more information.

 

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With an emphasis on the fundamental role of materials in the engineering profession and society as a whole, Shackelford’s Introduction to Materials Science for Engineers enables your higher education students to make connections between their learning and the field and the community in which they live. The latest edition considers the full spectrum of engineering materials, including a wide range of those with high-tech applications. 

New and updated content includes:

• Engineering materials in smartphones and tablets, and the nature of optical fibers in telecommunication.
• Contemporary materials in modern engineering design, and the role of sustainability.
• Conceptual problems – help students understand topics presented.
• ‘Powers of Ten’ icon throughout – highlights discussions on structure-property relationships.

Team this text with Mastering Engineering for interactive resources and real-world examples, that help students master challenging material, and gain the confidence they need to succeed.

Explore other Engineering subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440996 and providing your contact details.

 

Personalize teaching and learning experiences for improved results

Adaptable and interactive digital resources available through Mastering Engineering create a teaching and learning platform that personalizes every student’s learning experience – giving them the tools they need to succeed and you the insight into their progress. 

“Mastering Engineering has been a game-changer for me as a student. It has completely reshaped the way I study for exams. The platform offers a wide range of study resources, including interactive lessons and additional problems. This has helped me to focus on areas where I need improvement, and the video tutorials made difficult concepts easier to understand. Overall, I highly recommend Pearson’s Mastering program to anyone looking for a comprehensive and effective study resource.”

Abdoalrahman Hakim, Student, United Arab Emirates University

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Math hasn’t changed – but now there are lots of learning platforms to help you enhance the student learning experience. With highly adaptive digital resources that immerse and engage, MyLab Math is designed to support First Year Mathematics programs and beyond.

With MyLab, you can help students transition from high school to university so they’re ready for success in science, engineering, computer science or management. 

80 higher education institutions across the region use MyLab Math to support over 40,000 students. Get in touch to find out about partnering with us.

MyLab Math can help you manage large cohorts

• Manage multiple class sections, and let other instructors copy your settings, for a standardized syllabus across your department. 
• View diagnostics charts that summarize the most difficult problems, identify under performance and see grade and score changes over the duration of the course.
• Link from your LMS platform to MyLab. Access assignments and rosters and transfer grades with ease.
• Customize, copy and save lesson settings for future semesters – and even share it with other faculty members.
• Adjust your instructional strategy, using real-time data.

MyLab Math benefits your students

• A personalized approach that recognizes their individual learning needs and preferences and builds confidence and improved results.
• Unlimited opportunities to practice and master Math problems – with interactive homework and auto-graded feedback.
• Study aids that support them – including worked examples and video tutorials.
• Learning Catalytics, interactive response tool that uses their own smartphones, tablets or laptops to help develop their critical thinking skills.
• Discussion, teamwork and peer-to-peer learning enabled by auto-grouping.

Learn more about MyLab Math

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Give your higher ed students the skills to succeed in mechanics. Hibbeler’s updated Engineering Mechanics: Statics in SI Units offers a conceptual understanding of the discipline, with new figures, animations, photos and problems.

Updated content includes:

•  Updated photos and photorealistic art to apply principles to real-world situations and explain how materials behave under load.
• Updated problems for the application of theory in many different fields of engineering.
• An expanded Answer Section with additional information on solving select Fundamental and Review Problems.
• New and updated Fundamental Problems – to develop problem-solving skills through the simple application of concepts to standard problems. Partial solutions are included.
• Main concepts and important definitions now highlighted in boldface.

 Explore other Engineering subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292444048 and providing your contact details.

Interactive course-specific content for fully engaged students

Mastering Engineering provides customizable digital tools and interactive features alongside the world-leading learning content from Hibbeler, to support active learning and fully engaged learners. Online assessments and data tell you how students are doing, as they go too – so you can decide what to teach and how best to teach it.

Learn more about Mastering Engineering

Top tips for using Mastering Engineering

With Mastering Engineering you can:

• Encourage students to use their smartphones, tablets, or laptops to engage in interactive tasks through Learning Catalytics. Our student response tool, originally designed for STEM, fosters higher thinking, better student engagement and peer-to-peer learning – and gives you real-time analytics to adapt your classes.
• Set your own learning outcomes associated with Mastering Engineering content, then track both student and class-level performance.
• Support students when they need it. Early Alerts use predictive analytics to identify struggling students as early as possible, even if their assignment scores are not a cause for concern. It’s then easy for you to engage students directly from within the platform.  
• Streamline how you create and grade online exams, homework and projects with our efficient grading platform, Gradescope.
• Guide students through engineering concepts in homework tutorials, supporting their problem-solving techniques and providing personalized feedback.
• Assign targeted problem sets for credit or extra practice. Use Adaptive Follow-ups after a homework assignment to address any identified gaps.

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering Engineering for your next course.

 

We’re here to help you integrate our engaging digital content and assessment tools into your next mechanics course – ask your Pearson representative for more information.

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Updated Human Anatomy & Physiology by Marieb & Hoehn motivates and supports learners to apply knowledge in clinical scenarios and practice their critical thinking and problem-solving skills.

New textbook content includes:

• A Closer Look box on COVID-19.
• Boxes featuring the lives and works of eminent scientists. These will show students the human side of science.
• Homeostatic Imbalance boxes on Marfan syndrome, brittle bone disease, tetanus, and anxiety disorders.
• Additional tables on:

            o   Functions of neurons and neuroglia.

            o   Focal versus diffuse brain injuries.

            o   Antihypertensive medications and renin-angiotensin-aldosterone system.    

• Discussion on topics such as using fibroblasts as stem cells, 3D-bioprinting used for skin grafts and how COVID-19 causes loss of smell.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292421803 and providing your contact details.

Explore other A&P subject texts

Engaging students and embedding learning

Mastering A&P gives you flexible digital tools that engage and activate learning, with online assessments and data to tell you how students are doing, as they go. You tailor, teach and assign as you see fit – resulting in personalized learning that reaches every student.

Learn more about Mastering A&P

Top tips for using Mastering A&P

With our digital tools students learn faster, prepare better for their A&P lab sessions and practical tests, and stay engaged.

• Build knowledge faster with Building Vocabulary Coaching Activities and Interactive Physiology Animations.
• Prepare for the live laboratory with Practice Anatomy Lab, giving them access to widely used specimens and simulations.
• Check their understanding and prepare for exams with mobile-friendly flashcards, and multiple choice and fill-in-the-blanks practice quizzes.

Helping tutors deliver learner success

• Save time creating, managing and grading homework. Give students regular practice and personalized feedback to manage their study time more effectively.
• Target gaps in understanding with automatic Adaptive Follow-Ups, based on the student's past performance on course work, homework, tests and quizzes. 
• Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
• Experience fully engaged students in lectures, stimulate active class discussion and tailor teaching to the cohort’s needs, with Learning Catalytics bring-your-own-device classroom response system.

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering A&P for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your course – ask your Pearson representative for more information.

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Using tools, making connections and studying for success are the three learning skills at the heart of the new edition of Financial Management: Core Concepts by Raymond Brooks. Considering the key elements of financial operations, it encourages students to forge connections between ideas and real-world situations. 

This textbook makes finance interesting and accessible to students by relating it to their personal experiences and exploring this field across all disciplines.

New and updated content includes:

• Updated key finance concepts, including TVM (time value of money), rates of return and interest rates are covered early.
  
• Renewed focus on connecting students, and their personal financial experiences, with the world of corporate finance to engage them.
  
• New chapter teaches students to distinguish calculating the value of a firm as a whole and its value to the owner.
  
• Additional insight added on ratio analysis by expanding the horizon for analysis, with data comparisons over an extended time frame.
  
• Putting Finance to Work career snapshots demonstrate how finance can be applied to various fields of work.
  
• Illustrations help readers “see” or visualize important financial concepts.
  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437323 and providing your contact details.

Explore other Finance subject texts (PDF) 

Personalized and adaptable digital resources to reach every student

With flexible and adaptive MyLab Finance online tools, you can create a course to best suit your curriculum and your students. Course-specific content, quizzes and practice exercises give you fully engaged students, while MyLab’s auto-graded assessments and gradebook data means you can instantly see how they’re doing – letting you decide what to teach and how best to teach it.

Learn more about MyLab Finance

Top tips for using MyLab Finance 

Supporting your online or blended course management

• Save time creating, managing and grading homework.
  
• Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
  
• Engage students in lectures and seminar discussions with Learning Catalytics, bring-your-own-device classroom response system.
  
• Assess student performance and activity in real time – data and analytics personalize each student’s learning, showing you what they’ve understood and where they might need more support.
  

Enriching students’ independent study experience

• Excel Projects help students to practice important finance skills, with immediate results and personalized, detailed feedback.
  
• Mobile access to useful online resources means they can study whenever and wherever is most convenient for them.
  
• Dynamic Study Modules support an adaptive study process of test-learn-retest until they master the material. 
  
• They perform financial calculations as they’re completing homework assignments with MyLab’s in-built Financial Calculator or the downloadable financial calculator app.
  
• They can see their performance and activity in real time, showing them what they’ve understood and where they need more practice.

Start the digital transformation of your course today

We hope that you’ll choose this text and MyLab Finance for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your teaching – ask your Pearson representative for more information.

 

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A focus on fundamental reasoning and principles is at the heart of revised Organic Chemistry by Wade & Simek. The authors’ hallmark approach to problem-solving introduces students to the individual steps of different chemical reactions and shows how they contribute to the overall reaction. Each step incorporates unique strategies and hints.

The new edition has even more focus on learning tools that help drive student understanding:

In the textbook:

• 28 brand new Focus Features exploring key aspects of complex topics and reactions.
  
• Margin boxes detailing the lives and works of eminent scientists.

Within Mastering Chemistry (see below to discover this digital platform):

• Digital Visual Guides to Organic Reactions and Key Mechanism Boxes now include videos of mechanisms, nomenclature and reaction summaries.
  
• Paired mechanism videos – an overview video plus a video that walks the students through a representative reaction of that mechanism.
  
• Mechanism Practice Problems feature one-step hints and predict the product functionality on any step of selected problems if they struggle.
  
• Ready-to-Go Study Tools for students to use on their own – videos, practice quizzes, practice exams, and worked examples.
  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292424255 and providing your contact details.

Explore other Chemistry subject texts (PDF)

Mastering Chemistry helps you
deliver and helps your students succeed

Our engaging digital platform is built for flexibility to help you create and manage a blended organic chemistry course to fit your curriculum and your students. Assign interactive content designed to help students learn and apply complex chemistry concepts before, during and after class. Use the intuitive gradebook to easily track students’ performance and progress towards achieving your module learning outcomes.

Learn more about Mastering Chemistry

Top tips for using Mastering Chemistry

Supporting your teaching

• Create and manage online assignments that give your students regular practice. With auto-graded, personalized feedback, they’ll get direction for their study time, while you focus on class delivery.
  
• Encourage students to join in during lectures and take part in class discussion with Learning Catalytics. This classroom response system works with students’ own devices, letting you evaluate responses and then adjust your teaching material to keep the engagement going.
  
• Assign Organic Chemistry Tutorials which assess the logic and accuracy of a student’s answers and give error-specific feedback to help them master the material. 
  

Enriching the learner experience

• Encourage students to explore the Chemistry Primer tutorials – they’re great for intensive learning or just before each chapter is covered. They especially help students who struggle with their math and chemistry skills.
  
• Help students prepare for class with interactive, pre-lecture videos that introduce key topics.
  
• The Organic Chemistry Drawing Tool is an intuitive way for students to draw chemical structures – and to explore and learn more about chemistry itself.
  

Learn more about Mastering Chemistry

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering Chemistry for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your next Chemistry course – ask your Pearson representative for more information.

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Equip your students with the intellectual tools for understanding the changing world economy with International Trade: Theory and Policy by Krugman, Obstfeld & Melitz. This revised edition provides an intuitive introduction to theory and world events – and the policies put in place in response. 

New or updated content includes:

• US China trade tensions and the Trump war on global trade.
  
• Euro area policy innovations in response to COVID-19.
  
• 2020 EU/UK trade deal, the impacts of Brexit and implications for the Irish border.
  
• Global sourcing decisions and the new USMCA treaty.
  
• Engaging Case Studies using real-world events and applications.
  
• Vivid illustrations and videos – illustrating concepts including trade shocks on developing countries, currency manipulation, the global financial cycle – and much more.
  

 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292417233 and providing your contact details.

Explore other Economics subject texts (PDF)

MyLab Economics – engage your students with flexible, adaptive digital content

Give your students what they need to succeed with MyLab Economics teaching and learning tools. Personalize, customize and create a course tailored to your curriculum and your students. Online assessments and data tell you how students are doing, as they go, so you can adapt your style and content while they build skills, practice and get great results.

Learn more about MyLab Economics

Top tips for using MyLab Economics

Online assessments help students develop key skills for course success

• Set regular homework so students can practice and test their knowledge and get instant feedback. They’re auto-graded to lighten your workload – especially helpful when you have large cohorts to support!
  
• Select from a huge range of problems, reading and video quizzes.
  
• By assigning Econ Experiments (game-like, engaging and risk-free active learning scenarios) you’ll help students to build the decision-making and other skills they’ll need in the real world.
  
• Students can test their understanding of real-world economic ideas through open response questions that accompany Current News Exercises and Financial Times articles.
  
• Developing problem-solving skills and mastering new and difficult concepts is made easier with Teach Me tutorials – structured homework exercises that help students challenge themselves.
  
• Graphing Exercises give students practice working with graphs and the language of economics. They’ll be able to draw graphs quickly and visualize the possible answers to questions using MyLab’s Grapher learning aid.
  

Digital learning tools for before, during and after class, whether online or blended

• Use the ready-made interactive learning content to support your seminars.
  
• Source the latest articles, new reports and videos to enhance your lectures.
  
• Make remote learning more engaging with homework problems that help students develop skills.
  

Learn more about MyLab Economics

Start the digital transformation of your course today

We hope that you’ll choose this text and MyLab Economics for your next course.

We’re here to help you integrate our engaging digital content and online assessment tools into your next economics course – ask your Pearson representative for more information.

 

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Help students learn key concepts as they run full programs with C How to Program by Paul and Harvey Deitel. This revised text offers hundreds of real-world examples, exercises and projects for hands-on practice. 

Discover the new and updated content:

• 142 complete, working, real-world C programs.
  
• Over 350 integrated Self-Check exercises with answers, to test understanding of concepts and terminology.
  
• Focus on performance issues to prepare students for professional software-development challenges and practices.
  
• Tips for thinking like a developer and exploring popular open-source software and tools like Docker, GitHub and StackOverflow.
  
• New and enhanced case studies that focus on simulations with random-number generation, survey data analysis, natural language processing and artificial intelligence.
  

 

High-quality digital content that helps your students achieve more

Want to help your students master programming fundamentals and build computational thinking skills? With MyLab Programming’s highly adaptive and engaging digital content you can deliver courses tailored to suit the unique needs of your curriculum. Plus you can create and assign programming exercises customized to your course – and as all submissions are automatically graded, you’ll save time and give your students great learning opportunities!

Learn more about MyLab Programming

Top tips for using MyLab Programming

Helping you deliver – before, during and after class

• Use hundreds of auto-graded programming exercises within Exercise Editor to help students master programming fundamentals (syntax, flow of control) while you focus on higher-level concepts (problem solving).
  
• Maintain their motivation and build confidence with short, understandable exercises within each textbook topic that gradually increase in complexity.
  
• Set regular online homework assignments and tests that are automatically graded to give your students immediate and personalized feedback.
  
• Concerned about the integrity of some homework answers? The Plagiarism Detection Tool can help you identify unusual patterns of activity, number of attempts or copy and paste rates.
  

Encouraging students – before, during and after class

• Use the platform’s high-quality digital course materials to give students practice opportunities.
  
• Share your notes to help them connect their reading with classroom learning. Plus, integrated videos give students the support they need, as they need it.
  
• Key programming concepts presented in texts have accompanying step-by-step VideoNote Tutorials that will help students understand important problem-solving processes.
  
• Did you know Pearson eText enables students to highlight and take notes all in one place – even when they’re offline?

Explore other Computer Science subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437071 and providing your contact details.

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content and assessment tools into your next Programming course – ask your Pearson representative for more information.

 

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Discover new editions of two best-selling texts for Principles of Marketing courses, which both come with our online learning and assessment platform, MyLab Marketing. 

Find out which one best complements the emphasis in your course:

Kotler and Armstrong – Marketing: An Introduction 

• Choose this text for new discussions, examples and figures on recent developments across the marketing mix and for a focus on recent disruptions in the marketing environment.
  
• If your students will be interested in the real marketing issues and strategies from brands like Amazon, Google, Starbucks and Apple, then this is the text for your course.

 

Solomon, Marshall and Stuart – Marketing: Real People, Real Choices

• If you want to help your students understand how real decision makers confront decisions in their jobs and the real impact it has on their company, this title would be perfect for you.
  
• Choose this new edition if the marketing choices made by LEGO, Spotify, Proctor & Gamble and PepsiCo would fascinate your students and especially if your goal is to build their understanding and skills around Marketing Metrics.
  

 

Explore other Marketing subject texts (PDF)

Request your sample copies today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292433103 (Kotler/Armstrong) and/or 9781292434384 (Solomon/Marshall/Stuart) and providing your contact details.

Personalizing learning and improving results for every student

With MyLab Marketing’s flexible and adaptive digital tools – like assignments that allow students to practice their marketing metrics and analytics skills – you can create courses that fit the unique needs of your curriculum and your students. Interactive course-specific content can be tailored and assigned to activate your learners, while online assessments and progress data give immediate feedback and help you decide what to teach and how best to teach it.

Learn more about MyLab Marketing

Top tips for using MyLab Marketing for student success

Before class

• Set Marketing Metrics Assignments so that students can start practicing their skills and improve their understanding of this key area.
  
• Encourage them to watch videos on a range of topics that bring business concepts to life and illustrate marketing concepts they’re learning about in class.
  

During class

• Set quizzes that assess students’ subject understanding of videos they’ve watched beforehand.
  
• Use Learning Catalytics classroom response system, to stimulate discussion and engagement.
  
• Let students explore branching marketing scenarios that show them the impacts of their decisions. These Mini Sims (simulations) use real-world business challenges to embed learning and understanding.
  

After class

• Set regular homework worth a total of 10-20% of the module – assignments are auto-graded which saves you time and your students get instant personalized feedback on their progress.
  
• Encourage students to work through practice exercises. MyLab Marketing shows them which topics they have mastered and those they should study more.
  
• Tailor your teaching material to student needs based on the data produced.

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content and online assessment tools into your next marketing course – ask your Pearson representative for more information.

 

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