Encourage your university students to explore the latest marketing practices and trends with Kotler and Armstrong’s Principles of Marketing – new company studies and brand stories help them apply current concepts to real-world situations.

New content considers:

• How companies deal with major disruptions in the marketing environment – including large economic swings, extreme environmental patterns, social and political turmoil and COVID-19.
• Developments in engagement technologies and “big data”, new marketing analytics, the internet of things, and the shift to omni-channel, digital and metaverse marketing.
• Global and sustainable marketing.
• Application of diversity, equity and inclusion in marketing strategies.
• Real-world brand strategies and contemporary marketing issues.

Explore other marketing subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292449364 and providing your contact details.

 

Delivering an enhanced digital learning experience in your Marketing course

This revised text is superbly supported by either MyLab Marketing or Revel for Marketing. It’s your choice which tool you decide is the right one to support your students’ learning experience.

To summarize:

• MyLab is brilliant for managing regular online formative and summative assessments to test and support students’ knowledge acquisition.
• Revel is good for encouraging active learning and building critical thinking skills, with integrated assessments, reflection and writing activities.

MyLab Marketing and Revel interactive and engaging digital resources and homework exercises work alongside the text to help you embed principles much more quickly and energize student learning experiences.

With MyLab Marketing:

• Before class – Chapter Warm-ups help your students grasp key concepts beforehand. Grading within the assignments allows you to see what students know and don’t know.
• During class – generate class discussion, customize lectures and promote peer-to-peer learning, in real-time, with Learning Catalytics, our bring-your-own-device, classroom response system.
• Before and after class – video exercises and pre-built and auto graded quizzes and tests explore concepts and assess learner comprehension – with instant feedback.
• After class – create, import and manage online homework assignments and tests that are automatically graded, to give students regular practice and feedback.

The robust gradebook analyzes student engagement and is correlated with internationally recognized AACSB Standards.

With Revel for Marketing:

Encourage students to engage and apply concepts, read, practice and reflect with multimedia and interactive content written especially for the digital environment. You can set reading assignments, quizzes and collaborative writing exercises for your students.

Features include:

• Drag and drop exercises
• End of chapter quizzes
• Mini-simulations
• Flashcards
• Video content
• Journal entries for reflection

And with Revel’s performance dashboard, you can keep track of students' progress, and quickly and easily identify those who haven't completed assignments or are struggling.

Learn more about MyLab Marketing and Revel for Marketing

 

Start the digital transformation of your course today

We hope that you’ll choose Kotler and Armstrong with the interactive digital tools of MyLab or Revel for your next intro marketing course.

We’re here to help you integrate our engaging digital content and assessment tools into your teaching – ask your Pearson representative for more information.

 

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Bring economics alive for higher education students with Sloman & Garratt’s updated text, supported by MyLab Economics digital resources. Essentials of Economics explores fundamental concepts that will help students think like economists and understand how the subject relates to real-world issues. New and updated content gives insight into the latest developments and recent global events affecting individuals, businesses and society, including:

• The impact of the COVID-19 pandemic – and measures taken by governments to limit economic damage.
• Analysis of the impact on inflation (and supply and demand issues) in the aftermath of COVID and the Russian invasion of Ukraine, and the reaction of governments and central banks to these issues.
• Renewed focus on the climate emergency – considering economic causes and government policies to tackle global warming.

Explore other Economics subject texts.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440101 and providing your contact details.

Reinforcing concepts and giving students regular feedback

MyLab Economics gives you and your students the digital tools to succeed in learning and teaching. With flexible, scalable and easy to personalize resources, your learners are always engaged, while online assessments and data lets you know how students are doing, as they go. With MyLab, you can decide what to teach and how best to teach it.

Learn more about MyLab Economics

Top tips for using MyLab Economics 

How to use MyLab to enhance your teaching and class results:

• Set formative and summative assignments to fit the needs of your course. An extensive bank of questions is tailored to the content of the book and includes algorithmic, graphing, multi-step and case study problems.
• Use the fully integrated homework system to quickly and easily build your own assignments and deliver online homework.
• Track your students’ progress and give them automatic feedback via MyLab Economics' robust gradebook.
• Enhance your students' learning experience, from theory to practice, with trusted content in a digital tutorial environment.

Your students benefit from:

• Personalized learning that pinpoints the precise areas where each needs practice, helping them learn at their own pace and giving them the support they need to be successful.
• Regular practice working with graphs. With the Grapher learning aid within questions, students draw graphs and can visualize possible answers.
• Active learning and engagement through the real economic scenarios they’ll find in MyLab’s Economic Experiments and regularly updated news articles. The authors have a news blog to keep learners up to date with current issues in economics through regularly-updated links to a range of articles, videos, podcasts, data and reports: https://pearsonblog.campaignserver.co.uk/

Start the digital transformation of your course today

We hope that you’ll choose Sloman and Garratt with the interactive digital tools of MyLab for your next intro economics course.

We’re here to help you integrate our engaging digital content and assessment tools into your next Economics course – ask your Pearson representative for more information.

 

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For engaging and cutting-edge material that connects higher education students with the subject, explore the latest Organizational Behavior by Robbins and Judge. Its career-focused resources will also help your students develop the skills today's employers are looking for. New and updated content includes:

• Examples and references with an emphasis on diversity, equity and inclusion; COVID-19 and crisis management; remote work and telecommuting.
• Toward a Better World – highlighting social responsibility, justice and ethics issues facing organizations today.
• Assignable Personal Inventory Assessments – enable readers to reflect on topics related to key chapter concepts. Available only in Revel – see below.
• Experiential Activities, Ethical Dilemmas and cases that embed OB concepts.
• Real company examples and profiles of company leaders that relate course concepts to business success.

Explore other Management subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292450025 and providing your contact details.

 

Engage and motivate students with integrated, active learning experiences

Why not teach with our Revel online course to give your students a unique blend of author content, multimedia and assessment?

With activities for experiential learning alongside clear explanations of how the theories impact on business, Revel supports students in learning the concepts, applying the theory and developing critical thinking skills. Learners read, practice and reflect in a single resource – boosting their confidence for working in today’s complex business environment.

Learn more about Revel

 

How Revel supports your teaching

Encourages active learning:

• After reading a chapter, students take a short quiz to test their knowledge. Their scores and answers will appear in the Performance Dashboard.
• Exercises like drag and drop and fill-in-the-blanks are woven throughout the text so students can check their understanding as they go.
• Reflective journal entries prompt students to pause, question and think critically about what they’re reading.

Helps students apply theory:

• Interactive surveys and questionnaires allow students to learn and reflect on what they are learning and how it relates to the workplace.
• Case studies help students to appreciate and understand how organizational behavior theory is applied in real situations.

 

Start the digital transformation of your course today

We hope that you’ll choose our Robbins and Judge Revel course for your next OB course.

 

We’re here to help you integrate our engaging digital content and assessment tools into your next organizational behavior course – ask your Pearson representative for more information.

 

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With an emphasis on the fundamental role of materials in the engineering profession and society as a whole, Shackelford’s Introduction to Materials Science for Engineers enables your higher education students to make connections between their learning and the field and the community in which they live. The latest edition considers the full spectrum of engineering materials, including a wide range of those with high-tech applications. 

New and updated content includes:

• Engineering materials in smartphones and tablets, and the nature of optical fibers in telecommunication.
• Contemporary materials in modern engineering design, and the role of sustainability.
• Conceptual problems – help students understand topics presented.
• ‘Powers of Ten’ icon throughout – highlights discussions on structure-property relationships.

Team this text with Mastering Engineering for interactive resources and real-world examples, that help students master challenging material, and gain the confidence they need to succeed.

Explore other Engineering subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440996 and providing your contact details.

 

Personalize teaching and learning experiences for improved results

Adaptable and interactive digital resources available through Mastering Engineering create a teaching and learning platform that personalizes every student’s learning experience – giving them the tools they need to succeed and you the insight into their progress. 

“Mastering Engineering has been a game-changer for me as a student. It has completely reshaped the way I study for exams. The platform offers a wide range of study resources, including interactive lessons and additional problems. This has helped me to focus on areas where I need improvement, and the video tutorials made difficult concepts easier to understand. Overall, I highly recommend Pearson’s Mastering program to anyone looking for a comprehensive and effective study resource.”

Abdoalrahman Hakim, Student, United Arab Emirates University

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Math hasn’t changed – but now there are lots of learning platforms to help you enhance the student learning experience. With highly adaptive digital resources that immerse and engage, MyLab Math is designed to support First Year Mathematics programs and beyond.

With MyLab, you can help students transition from high school to university so they’re ready for success in science, engineering, computer science or management. 

80 higher education institutions across the region use MyLab Math to support over 40,000 students. Get in touch to find out about partnering with us.

MyLab Math can help you manage large cohorts

• Manage multiple class sections, and let other instructors copy your settings, for a standardized syllabus across your department. 
• View diagnostics charts that summarize the most difficult problems, identify under performance and see grade and score changes over the duration of the course.
• Link from your LMS platform to MyLab. Access assignments and rosters and transfer grades with ease.
• Customize, copy and save lesson settings for future semesters – and even share it with other faculty members.
• Adjust your instructional strategy, using real-time data.

MyLab Math benefits your students

• A personalized approach that recognizes their individual learning needs and preferences and builds confidence and improved results.
• Unlimited opportunities to practice and master Math problems – with interactive homework and auto-graded feedback.
• Study aids that support them – including worked examples and video tutorials.
• Learning Catalytics, interactive response tool that uses their own smartphones, tablets or laptops to help develop their critical thinking skills.
• Discussion, teamwork and peer-to-peer learning enabled by auto-grouping.

Learn more about MyLab Math

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Give your higher ed students the skills to succeed in mechanics. Hibbeler’s updated Engineering Mechanics: Statics in SI Units offers a conceptual understanding of the discipline, with new figures, animations, photos and problems.

Updated content includes:

•  Updated photos and photorealistic art to apply principles to real-world situations and explain how materials behave under load.
• Updated problems for the application of theory in many different fields of engineering.
• An expanded Answer Section with additional information on solving select Fundamental and Review Problems.
• New and updated Fundamental Problems – to develop problem-solving skills through the simple application of concepts to standard problems. Partial solutions are included.
• Main concepts and important definitions now highlighted in boldface.

 Explore other Engineering subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292444048 and providing your contact details.

Interactive course-specific content for fully engaged students

Mastering Engineering provides customizable digital tools and interactive features alongside the world-leading learning content from Hibbeler, to support active learning and fully engaged learners. Online assessments and data tell you how students are doing, as they go too – so you can decide what to teach and how best to teach it.

Learn more about Mastering Engineering

Top tips for using Mastering Engineering

With Mastering Engineering you can:

• Encourage students to use their smartphones, tablets, or laptops to engage in interactive tasks through Learning Catalytics. Our student response tool, originally designed for STEM, fosters higher thinking, better student engagement and peer-to-peer learning – and gives you real-time analytics to adapt your classes.
• Set your own learning outcomes associated with Mastering Engineering content, then track both student and class-level performance.
• Support students when they need it. Early Alerts use predictive analytics to identify struggling students as early as possible, even if their assignment scores are not a cause for concern. It’s then easy for you to engage students directly from within the platform.  
• Streamline how you create and grade online exams, homework and projects with our efficient grading platform, Gradescope.
• Guide students through engineering concepts in homework tutorials, supporting their problem-solving techniques and providing personalized feedback.
• Assign targeted problem sets for credit or extra practice. Use Adaptive Follow-ups after a homework assignment to address any identified gaps.

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering Engineering for your next course.

 

We’re here to help you integrate our engaging digital content and assessment tools into your next mechanics course – ask your Pearson representative for more information.

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Updated Human Anatomy & Physiology by Marieb & Hoehn motivates and supports learners to apply knowledge in clinical scenarios and practice their critical thinking and problem-solving skills.

New textbook content includes:

• A Closer Look box on COVID-19.
• Boxes featuring the lives and works of eminent scientists. These will show students the human side of science.
• Homeostatic Imbalance boxes on Marfan syndrome, brittle bone disease, tetanus, and anxiety disorders.
• Additional tables on:

            o   Functions of neurons and neuroglia.

            o   Focal versus diffuse brain injuries.

            o   Antihypertensive medications and renin-angiotensin-aldosterone system.    

• Discussion on topics such as using fibroblasts as stem cells, 3D-bioprinting used for skin grafts and how COVID-19 causes loss of smell.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292421803 and providing your contact details.

Explore other A&P subject texts

Engaging students and embedding learning

Mastering A&P gives you flexible digital tools that engage and activate learning, with online assessments and data to tell you how students are doing, as they go. You tailor, teach and assign as you see fit – resulting in personalized learning that reaches every student.

Learn more about Mastering A&P

Top tips for using Mastering A&P

With our digital tools students learn faster, prepare better for their A&P lab sessions and practical tests, and stay engaged.

• Build knowledge faster with Building Vocabulary Coaching Activities and Interactive Physiology Animations.
• Prepare for the live laboratory with Practice Anatomy Lab, giving them access to widely used specimens and simulations.
• Check their understanding and prepare for exams with mobile-friendly flashcards, and multiple choice and fill-in-the-blanks practice quizzes.

Helping tutors deliver learner success

• Save time creating, managing and grading homework. Give students regular practice and personalized feedback to manage their study time more effectively.
• Target gaps in understanding with automatic Adaptive Follow-Ups, based on the student's past performance on course work, homework, tests and quizzes. 
• Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
• Experience fully engaged students in lectures, stimulate active class discussion and tailor teaching to the cohort’s needs, with Learning Catalytics bring-your-own-device classroom response system.

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering A&P for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your course – ask your Pearson representative for more information.

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Using tools, making connections and studying for success are the three learning skills at the heart of the new edition of Financial Management: Core Concepts by Raymond Brooks. Considering the key elements of financial operations, it encourages students to forge connections between ideas and real-world situations. 

This textbook makes finance interesting and accessible to students by relating it to their personal experiences and exploring this field across all disciplines.

New and updated content includes:

• Updated key finance concepts, including TVM (time value of money), rates of return and interest rates are covered early.
  
• Renewed focus on connecting students, and their personal financial experiences, with the world of corporate finance to engage them.
  
• New chapter teaches students to distinguish calculating the value of a firm as a whole and its value to the owner.
  
• Additional insight added on ratio analysis by expanding the horizon for analysis, with data comparisons over an extended time frame.
  
• Putting Finance to Work career snapshots demonstrate how finance can be applied to various fields of work.
  
• Illustrations help readers “see” or visualize important financial concepts.
  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437323 and providing your contact details.

Explore other Finance subject texts (PDF) 

Personalized and adaptable digital resources to reach every student

With flexible and adaptive MyLab Finance online tools, you can create a course to best suit your curriculum and your students. Course-specific content, quizzes and practice exercises give you fully engaged students, while MyLab’s auto-graded assessments and gradebook data means you can instantly see how they’re doing – letting you decide what to teach and how best to teach it.

Learn more about MyLab Finance

Top tips for using MyLab Finance 

Supporting your online or blended course management

• Save time creating, managing and grading homework.
  
• Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
  
• Engage students in lectures and seminar discussions with Learning Catalytics, bring-your-own-device classroom response system.
  
• Assess student performance and activity in real time – data and analytics personalize each student’s learning, showing you what they’ve understood and where they might need more support.
  

Enriching students’ independent study experience

• Excel Projects help students to practice important finance skills, with immediate results and personalized, detailed feedback.
  
• Mobile access to useful online resources means they can study whenever and wherever is most convenient for them.
  
• Dynamic Study Modules support an adaptive study process of test-learn-retest until they master the material. 
  
• They perform financial calculations as they’re completing homework assignments with MyLab’s in-built Financial Calculator or the downloadable financial calculator app.
  
• They can see their performance and activity in real time, showing them what they’ve understood and where they need more practice.

Start the digital transformation of your course today

We hope that you’ll choose this text and MyLab Finance for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your teaching – ask your Pearson representative for more information.

 

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A focus on fundamental reasoning and principles is at the heart of revised Organic Chemistry by Wade & Simek. The authors’ hallmark approach to problem-solving introduces students to the individual steps of different chemical reactions and shows how they contribute to the overall reaction. Each step incorporates unique strategies and hints.

The new edition has even more focus on learning tools that help drive student understanding:

In the textbook:

• 28 brand new Focus Features exploring key aspects of complex topics and reactions.
  
• Margin boxes detailing the lives and works of eminent scientists.

Within Mastering Chemistry (see below to discover this digital platform):

• Digital Visual Guides to Organic Reactions and Key Mechanism Boxes now include videos of mechanisms, nomenclature and reaction summaries.
  
• Paired mechanism videos – an overview video plus a video that walks the students through a representative reaction of that mechanism.
  
• Mechanism Practice Problems feature one-step hints and predict the product functionality on any step of selected problems if they struggle.
  
• Ready-to-Go Study Tools for students to use on their own – videos, practice quizzes, practice exams, and worked examples.
  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292424255 and providing your contact details.

Explore other Chemistry subject texts (PDF)

Mastering Chemistry helps you
deliver and helps your students succeed

Our engaging digital platform is built for flexibility to help you create and manage a blended organic chemistry course to fit your curriculum and your students. Assign interactive content designed to help students learn and apply complex chemistry concepts before, during and after class. Use the intuitive gradebook to easily track students’ performance and progress towards achieving your module learning outcomes.

Learn more about Mastering Chemistry

Top tips for using Mastering Chemistry

Supporting your teaching

• Create and manage online assignments that give your students regular practice. With auto-graded, personalized feedback, they’ll get direction for their study time, while you focus on class delivery.
  
• Encourage students to join in during lectures and take part in class discussion with Learning Catalytics. This classroom response system works with students’ own devices, letting you evaluate responses and then adjust your teaching material to keep the engagement going.
  
• Assign Organic Chemistry Tutorials which assess the logic and accuracy of a student’s answers and give error-specific feedback to help them master the material. 
  

Enriching the learner experience

• Encourage students to explore the Chemistry Primer tutorials – they’re great for intensive learning or just before each chapter is covered. They especially help students who struggle with their math and chemistry skills.
  
• Help students prepare for class with interactive, pre-lecture videos that introduce key topics.
  
• The Organic Chemistry Drawing Tool is an intuitive way for students to draw chemical structures – and to explore and learn more about chemistry itself.
  

Learn more about Mastering Chemistry

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering Chemistry for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your next Chemistry course – ask your Pearson representative for more information.

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Equip your students with the intellectual tools for understanding the changing world economy with International Trade: Theory and Policy by Krugman, Obstfeld & Melitz. This revised edition provides an intuitive introduction to theory and world events – and the policies put in place in response. 

New or updated content includes:

• US China trade tensions and the Trump war on global trade.
  
• Euro area policy innovations in response to COVID-19.
  
• 2020 EU/UK trade deal, the impacts of Brexit and implications for the Irish border.
  
• Global sourcing decisions and the new USMCA treaty.
  
• Engaging Case Studies using real-world events and applications.
  
• Vivid illustrations and videos – illustrating concepts including trade shocks on developing countries, currency manipulation, the global financial cycle – and much more.
  

 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292417233 and providing your contact details.

Explore other Economics subject texts (PDF)

MyLab Economics – engage your students with flexible, adaptive digital content

Give your students what they need to succeed with MyLab Economics teaching and learning tools. Personalize, customize and create a course tailored to your curriculum and your students. Online assessments and data tell you how students are doing, as they go, so you can adapt your style and content while they build skills, practice and get great results.

Learn more about MyLab Economics

Top tips for using MyLab Economics

Online assessments help students develop key skills for course success

• Set regular homework so students can practice and test their knowledge and get instant feedback. They’re auto-graded to lighten your workload – especially helpful when you have large cohorts to support!
  
• Select from a huge range of problems, reading and video quizzes.
  
• By assigning Econ Experiments (game-like, engaging and risk-free active learning scenarios) you’ll help students to build the decision-making and other skills they’ll need in the real world.
  
• Students can test their understanding of real-world economic ideas through open response questions that accompany Current News Exercises and Financial Times articles.
  
• Developing problem-solving skills and mastering new and difficult concepts is made easier with Teach Me tutorials – structured homework exercises that help students challenge themselves.
  
• Graphing Exercises give students practice working with graphs and the language of economics. They’ll be able to draw graphs quickly and visualize the possible answers to questions using MyLab’s Grapher learning aid.
  

Digital learning tools for before, during and after class, whether online or blended

• Use the ready-made interactive learning content to support your seminars.
  
• Source the latest articles, new reports and videos to enhance your lectures.
  
• Make remote learning more engaging with homework problems that help students develop skills.
  

Learn more about MyLab Economics

Start the digital transformation of your course today

We hope that you’ll choose this text and MyLab Economics for your next course.

We’re here to help you integrate our engaging digital content and online assessment tools into your next economics course – ask your Pearson representative for more information.

 

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