• Give students the 21st century skills to succeed in A and P with Marieb and Hoehn’s Human Anatomy & Physiology plus Mastering interactive learning platform

    Updated Human Anatomy & Physiology by Marieb & Hoehn motivates and supports learners to apply knowledge in clinical scenarios and practice their critical thinking and problem-solving skills.

    New textbook content includes:

    • A Closer Look box on COVID-19.
    • Boxes featuring the lives and works of eminent scientists. These will show students the human side of science.
    • Homeostatic Imbalance boxes on Marfan syndrome, brittle bone disease, tetanus, and anxiety disorders.
    • Additional tables on:

                o   Functions of neurons and neuroglia.

                o   Focal versus diffuse brain injuries.

                o   Antihypertensive medications and renin-angiotensin-aldosterone system.    

    • Discussion on topics such as using fibroblasts as stem cells, 3D-bioprinting used for skin grafts and how COVID-19 causes loss of smell.

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292421803 and providing your contact details.

    Explore other A&P subject texts

    Engaging students and embedding learning

    Mastering A&P gives you flexible digital tools that engage and activate learning, with online assessments and data to tell you how students are doing, as they go. You tailor, teach and assign as you see fit – resulting in personalized learning that reaches every student.

    Learn more about Mastering A&P

    Top tips for using Mastering A&P

    With our digital tools students learn faster, prepare better for their A&P lab sessions and practical tests, and stay engaged.

    • Build knowledge faster with Building Vocabulary Coaching Activities and Interactive Physiology Animations.
    • Prepare for the live laboratory with Practice Anatomy Lab, giving them access to widely used specimens and simulations.
    • Check their understanding and prepare for exams with mobile-friendly flashcards, and multiple choice and fill-in-the-blanks practice quizzes.

    Helping tutors deliver learner success

    • Save time creating, managing and grading homework. Give students regular practice and personalized feedback to manage their study time more effectively.
    • Target gaps in understanding with automatic Adaptive Follow-Ups, based on the student's past performance on course work, homework, tests and quizzes. 
    • Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
    • Experience fully engaged students in lectures, stimulate active class discussion and tailor teaching to the cohort’s needs, with Learning Catalytics bring-your-own-device classroom response system.

    Start the digital transformation of your course today

    We hope that you’ll choose this text and Mastering A&P for your next course.

    We’re here to help you integrate our engaging digital content and assessment tools into your course – ask your Pearson representative for more information.

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  • New edition of Brooks’ Financial Management: Core Concepts helps non-specialist students master the fundamentals of financial operations

    Using tools, making connections and studying for success are the three learning skills at the heart of the new edition of Financial ManagementCore Concepts by Raymond Brooks. Considering the key elements of financial operations, it encourages students to forge connections between ideas and real-world situations. 

    This textbook makes finance interesting and accessible to students by relating it to their personal experiences and exploring this field across all disciplines.

    New and updated content includes:

    • Updated key finance concepts, including TVM (time value of money), rates of return and interest rates are covered early.
    • Renewed focus on connecting students, and their personal financial experiences, with the world of corporate finance to engage them.
    • New chapter teaches students to distinguish calculating the value of a firm as a whole and its value to the owner.
    • Additional insight added on ratio analysis by expanding the horizon for analysis, with data comparisons over an extended time frame.
    • Putting Finance to Work career snapshots demonstrate how finance can be applied to various fields of work.
    • Illustrations help readers “see” or visualize important financial concepts.


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437323 and providing your contact details.

    Explore other Finance subject texts (PDF) 

    Personalized and adaptable digital resources to reach every student

    With flexible and adaptive MyLab Finance online tools, you can create a course to best suit your curriculum and your students. Course-specific content, quizzes and practice exercises give you fully engaged students, while MyLab’s auto-graded assessments and gradebook data means you can instantly see how they’re doing – letting you decide what to teach and how best to teach it.

    Learn more about MyLab Finance

    Top tips for using MyLab Finance 

    Supporting your online or blended course management

    • Save time creating, managing and grading homework.
    • Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
    • Engage students in lectures and seminar discussions with Learning Catalytics, bring-your-own-device classroom response system.
    • Assess student performance and activity in real time – data and analytics personalize each student’s learning, showing you what they’ve understood and where they might need more support.

    Enriching students’ independent study experience

    • Excel Projects help students to practice important finance skills, with immediate results and personalized, detailed feedback.
    • Mobile access to useful online resources means they can study whenever and wherever is most convenient for them.
    • Dynamic Study Modules support an adaptive study process of test-learn-retest until they master the material. 
    • They perform financial calculations as they’re completing homework assignments with MyLab’s in-built Financial Calculator or the downloadable financial calculator app.
    • They can see their performance and activity in real time, showing them what they’ve understood and where they need more practice.

    Start the digital transformation of your course today

    We hope that you’ll choose this text and MyLab Finance for your next course.

    We’re here to help you integrate our engaging digital content and assessment tools into your teaching – ask your Pearson representative for more information.

     

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  • Organic Chemistry by Wade & Simek – engaging new edition offers student-oriented approach to problem-solving, with Mastering Chemistry for flexible course management

    A focus on fundamental reasoning and principles is at the heart of revised Organic Chemistry by Wade & Simek. The authors’ hallmark approach to problem-solving introduces students to the individual steps of different chemical reactions and shows how they contribute to the overall reaction. Each step incorporates unique strategies and hints.

    The new edition has even more focus on learning tools that help drive student understanding:

    In the textbook:

    • 28 brand new Focus Features exploring key aspects of complex topics and reactions.
    • Margin boxes detailing the lives and works of eminent scientists.

    Within Mastering Chemistry (see below to discover this digital platform):

    • Digital Visual Guides to Organic Reactions and Key Mechanism Boxes now include videos of mechanisms, nomenclature and reaction summaries.
    • Paired mechanism videos – an overview video plus a video that walks the students through a representative reaction of that mechanism.
    • Mechanism Practice Problems feature one-step hints and predict the product functionality on any step of selected problems if they struggle.
    • Ready-to-Go Study Tools for students to use on their own – videos, practice quizzes, practice exams, and worked examples.


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292424255 and providing your contact details.

    Explore other Chemistry subject texts (PDF)

    Mastering Chemistry helps you
    deliver and helps your students succeed

    Our engaging digital platform is built for flexibility to help you create and manage a blended organic chemistry course to fit your curriculum and your students. Assign interactive content designed to help students learn and apply complex chemistry concepts before, during and after class. Use the intuitive gradebook to easily track students’ performance and progress towards achieving your module learning outcomes.

    Learn more about Mastering Chemistry

    Top tips for using Mastering Chemistry

    Supporting your teaching

    • Create and manage online assignments that give your students regular practice. With auto-graded, personalized feedback, they’ll get direction for their study time, while you focus on class delivery.
    • Encourage students to join in during lectures and take part in class discussion with Learning Catalytics. This classroom response system works with students’ own devices, letting you evaluate responses and then adjust your teaching material to keep the engagement going.
    • Assign Organic Chemistry Tutorials which assess the logic and accuracy of a student’s answers and give error-specific feedback to help them master the material. 

    Enriching the learner experience

    • Encourage students to explore the Chemistry Primer tutorials – they’re great for intensive learning or just before each chapter is covered. They especially help students who struggle with their math and chemistry skills.
    • Help students prepare for class with interactive, pre-lecture videos that introduce key topics.
    • The Organic Chemistry Drawing Tool is an intuitive way for students to draw chemical structures – and to explore and learn more about chemistry itself.

    Learn more about Mastering Chemistry

    Start the digital transformation of your course today

    We hope that you’ll choose this text and Mastering Chemistry for your next course.

    We’re here to help you integrate our engaging digital content and assessment tools into your next Chemistry course – ask your Pearson representative for more information.

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  • New edition of Krugman International Trade: Theory and Policy offers a balanced global approach, with MyLab Economics for blended learning

    Equip your students with the intellectual tools for understanding the changing world economy with International Trade: Theory and Policy by Krugman, Obstfeld & Melitz. This revised edition provides an intuitive introduction to theory and world events – and the policies put in place in response. 

    New or updated content includes:

    • US China trade tensions and the Trump war on global trade.
    • Euro area policy innovations in response to COVID-19.
    • 2020 EU/UK trade deal, the impacts of Brexit and implications for the Irish border.
    • Global sourcing decisions and the new USMCA treaty.
    • Engaging Case Studies using real-world events and applications.
    • Vivid illustrations and videos – illustrating concepts including trade shocks on developing countries, currency manipulation, the global financial cycle – and much more.

     


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292417233 and providing your contact details.

    Explore other Economics subject texts (PDF)

    MyLab Economics – engage your students with flexible, adaptive digital content

    Give your students what they need to succeed with MyLab Economics teaching and learning tools. Personalize, customize and create a course tailored to your curriculum and your students. Online assessments and data tell you how students are doing, as they go, so you can adapt your style and content while they build skills, practice and get great results.

    Learn more about MyLab Economics

    Top tips for using MyLab Economics

    Online assessments help students develop key skills for course success

    • Set regular homework so students can practice and test their knowledge and get instant feedback. They’re auto-graded to lighten your workload – especially helpful when you have large cohorts to support!
    • Select from a huge range of problems, reading and video quizzes.
    • By assigning Econ Experiments (game-like, engaging and risk-free active learning scenarios) you’ll help students to build the decision-making and other skills they’ll need in the real world.
    • Students can test their understanding of real-world economic ideas through open response questions that accompany Current News Exercises and Financial Times articles.
    • Developing problem-solving skills and mastering new and difficult concepts is made easier with Teach Me tutorials – structured homework exercises that help students challenge themselves.
    • Graphing Exercises give students practice working with graphs and the language of economics. They’ll be able to draw graphs quickly and visualize the possible answers to questions using MyLab’s Grapher learning aid.

    Digital learning tools for before, during and after class, whether online or blended

    • Use the ready-made interactive learning content to support your seminars.
    • Source the latest articles, new reports and videos to enhance your lectures.
    • Make remote learning more engaging with homework problems that help students develop skills.

    Learn more about MyLab Economics

    Start the digital transformation of your course today

    We hope that you’ll choose this text and MyLab Economics for your next course.

    We’re here to help you integrate our engaging digital content and online assessment tools into your next economics course – ask your Pearson representative for more information.

     

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  • Help students build programming skills with a blended approach – use Deitel: C How to Program with MyLab Programming digital learning platform

    Help students learn key concepts as they run full programs with C How to Program by Paul and Harvey Deitel. This revised text offers hundreds of real-world examples, exercises and projects for hands-on practice. 

    Discover the new and updated content:

    • 142 complete, working, real-world C programs.
    • Over 350 integrated Self-Check exercises with answers, to test understanding of concepts and terminology.
    • Focus on performance issues to prepare students for professional software-development challenges and practices.
    • Tips for thinking like a developer and exploring popular open-source software and tools like Docker, GitHub and StackOverflow.
    • New and enhanced case studies that focus on simulations with random-number generation, survey data analysis, natural language processing and artificial intelligence.

     


    High-quality digital content that helps your students achieve more

    Want to help your students master programming fundamentals and build computational thinking skills? With MyLab Programming’s highly adaptive and engaging digital content you can deliver courses tailored to suit the unique needs of your curriculum. Plus you can create and assign programming exercises customized to your course – and as all submissions are automatically graded, you’ll save time and give your students great learning opportunities!

    Learn more about MyLab Programming

    Top tips for using MyLab Programming

    Helping you deliver – before, during and after class

    • Use hundreds of auto-graded programming exercises within Exercise Editor to help students master programming fundamentals (syntax, flow of control) while you focus on higher-level concepts (problem solving).
    • Maintain their motivation and build confidence with short, understandable exercises within each textbook topic that gradually increase in complexity.
    • Set regular online homework assignments and tests that are automatically graded to give your students immediate and personalized feedback.
    • Concerned about the integrity of some homework answers? The Plagiarism Detection Tool can help you identify unusual patterns of activity, number of attempts or copy and paste rates.

    Encouraging students – before, during and after class

    • Use the platform’s high-quality digital course materials to give students practice opportunities.
    • Share your notes to help them connect their reading with classroom learning. Plus, integrated videos give students the support they need, as they need it.
    • Key programming concepts presented in texts have accompanying step-by-step VideoNote Tutorials that will help students understand important problem-solving processes.
    • Did you know Pearson eText enables students to highlight and take notes all in one place – even when they’re offline?

    Explore other Computer Science subject texts

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437071 and providing your contact details.

    Start the digital transformation of your course today

    We’re here to help you integrate our engaging digital content and assessment tools into your next Programming course – ask your Pearson representative for more information.

     

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  • Take digital learning in marketing to the next level – new editions of Kotler and Solomon with Mylab Marketing

    presentation

    Discover new editions of two best-selling texts for Principles of Marketing courses, which both come with our online learning and assessment platform, MyLab Marketing. 

    Find out which one best complements the emphasis in your course:

    Kotler and Armstrong – Marketing: An Introduction 

    • Choose this text for new discussions, examples and figures on recent developments across the marketing mix and for a focus on recent disruptions in the marketing environment.
    • If your students will be interested in the real marketing issues and strategies from brands like Amazon, Google, Starbucks and Apple, then this is the text for your course.

     

    Solomon, Marshall and Stuart – Marketing: Real People, Real Choices

    • If you want to help your students understand how real decision makers confront decisions in their jobs and the real impact it has on their company, this title would be perfect for you.
    • Choose this new edition if the marketing choices made by LEGO, Spotify, Proctor & Gamble and PepsiCo would fascinate your students and especially if your goal is to build their understanding and skills around Marketing Metrics.

     

    Explore other Marketing subject texts (PDF)

    Request your sample copies today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292433103 (Kotler/Armstrong) and/or 9781292434384 (Solomon/Marshall/Stuart) and providing your contact details.

    Personalizing learning and improving results for every student

    With MyLab Marketing’s flexible and adaptive digital tools – like assignments that allow students to practice their marketing metrics and analytics skills – you can create courses that fit the unique needs of your curriculum and your students. Interactive course-specific content can be tailored and assigned to activate your learners, while online assessments and progress data give immediate feedback and help you decide what to teach and how best to teach it.

    Learn more about MyLab Marketing

    Top tips for using MyLab Marketing for student success

    Before class

    • Set Marketing Metrics Assignments so that students can start practicing their skills and improve their understanding of this key area.
    • Encourage them to watch videos on a range of topics that bring business concepts to life and illustrate marketing concepts they’re learning about in class.

    During class

    • Set quizzes that assess students’ subject understanding of videos they’ve watched beforehand.
    • Use Learning Catalytics classroom response system, to stimulate discussion and engagement.
    • Let students explore branching marketing scenarios that show them the impacts of their decisions. These Mini Sims (simulations) use real-world business challenges to embed learning and understanding.

    After class

    • Set regular homework worth a total of 10-20% of the module – assignments are auto-graded which saves you time and your students get instant personalized feedback on their progress.
    • Encourage students to work through practice exercises. MyLab Marketing shows them which topics they have mastered and those they should study more.
    • Tailor your teaching material to student needs based on the data produced.

    Start the digital transformation of your course today

    We’re here to help you integrate our engaging digital content and online assessment tools into your next marketing course – ask your Pearson representative for more information.

     

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  • Engage students as they learn and practice skills in economic decision-making with Horngren’s Introduction to Management Accounting and MyLab Accounting

    Teach students how to make effective decisions by understanding economic concepts, rather than solely focusing on technique, with Introduction to Management Accounting by Horngren, et al.

    In todays troubled economy, it’s important to show students how managerial decisions can affect business costs and why companies use various techniques. This revised edition describes both theory and common practice, across all sectors and business sizes, through new global examples and recent events, and emphasises why companies use various techniques.

    There’s plenty of new and updated content, including:

    • Reflexive Manager boxes – discussing the issues that a real-world manager would face.
    • Business insights into well-known organizations like Starbucks, Boeing, Harvard University, McDonalds, and Microsoft.
    • Increased coverage of ethics and entrepreneurship.
    • New and significantly revised end-of-chapter problem sets provide fresh, new examples.

     


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292412566 and providing your contact details.

    Explore other Accounting subject texts (PDF)

    Deliver measurable results by integrating MyLab Accounting

    MyLab Accounting creates personalized, online learning experiences that are continuously adaptive. Reacting to how students are actually performing, it gives them data-driven guidance to better absorb course material and understand difficult concepts. You can set regular automatically graded homework to save on marking time.

    Top tips for using MyLab Accounting 

    In-class engagement

    • Customize your lectures and encourage class discussion with Learning Catalytics. Students engage in interactive tasks and thinking via their smartphones, tablets, or laptops, and Learning Catalytics generates real-time analytics, resulting in an amazing student response tool that promotes learning.

    Seamless access

    • With Pearson’s integration your students can access homework and learning tools directly from your Learning Management System via a single login from the first day of your module.

    Real application

    • Give students valuable opportunities to practice important accounting skills in Excel with auto-graded projects. Within minutes of submitting their work, they receive reports with personalized, detailed feedback.
    • Bring real-world case studies and Financial Times articles into the classroom. Accompanying open response questions encourage students to apply accounting concepts to reality.

    Learn more about MyLab Accounting

    Start the digital transformation of your course today

    We hope that you’ll choose Introduction to Management Accounting and MyLab Accounting.

    We’re here to help you integrate our engaging digital content into your next course – ask your Pearson representative for more information.

     

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  • Connect students to real-world financial decisions with new edition of Fundamentals of Corporate Finance by Berk, DeMarzo & Harford, plus online practice in MyLab Finance

    Help students master financial concepts core to their future careers and solve problems faced by today’s practitioners, with latest Fundamentals of Corporate Finance by Berk, DeMarzo & Harford. New and revised content includes:

    • The Valuation Principle – explaining the foundation of all financial decision-making.
    • The latest tax codes – keeping your course current with rulings and regulations.
    • Guided Problem Solutions – a three-step, problem-solving methodology: Plan, Execute, and Evaluate.
    • Personal Finance GPS – examples of financial analysis in everyday life.
    • Common Mistake boxes – common misunderstandings of core concepts and calculations.
    • Data and Integrative Cases – realistic data-analyzing exercises and problems.


    Explore other Finance subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437156 and providing your contact details.

    Driving and improving results, student by student

    Reach every student, wherever they are with online homework, tutorial and assessment tools in MyLab Finance. The highly adaptive content can be personalized to each student and is designed to embed learning in an engaging way while they explore difficult concepts. Plus features like auto-grading and Learning Catalytics mean that MyLab gives students hands on practice while you spend less time grading.

    Learn more about MyLab Finance    

    Top tips for using MyLab Finance

    Letting you concentrate on teaching and driving higher performance

    • Make lectures engaging and lively and encourage class discussion with Learning Catalytics – our bring-your-own-device classroom response system.
    • Set regular homework but save time with marking. The homework and test manager lets you create, import and manage online homework assignments, quizzes and tests that are automatically graded. Students get regular practice and immediate feedback and you get on with teaching.
    • Quickly get to grips with your students’ learning journeys. MyLab Finance helps you assess individual performance and activity in real time and analyze how to target strengths and identify opportunities to develop, for a truly personalized experience.

    For better students outcomes and learning experiences

    • Get students to practice important finance skills in Excel. They develop their proficiency with this key Microsoft Office application and receive personalized reports and detailed feedback through auto-grading – and you save time.
    • Bring the real world of finance alive with case studies and Financial Times articles that have accompanying open response questions, to engage students and embed finance concepts.
    • Encourage active interaction. Because students can access MyLab resources and complete assessments on their mobile device, they can study whenever and wherever they choose and are more likely to stay on track.

    Learn more about MyLab Finance

    Start the digital transformation of your course today

    We’re here to help you integrate our engaging digital content and assessment tools into your next
    finance course – ask your Pearson representative for more information.

     

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  • 10th edition of Slack, Brandon-Jones & Burgess: Operations Management with Revel for enhanced learning experience

    Give your students a comprehensive introduction to the concepts of direction, design, delivery and development of operations management with popular text, Operations Management by Slack, Brandon-Jones & Burgess. The authors give students the benefit of their wealth of experience helping improve businesses of all shapes and sizes, including a plethora of international examples. New and updated content includes:

    • Emphasis on Lean Operations and its role in planning, control and improvement.
    • Extended problems and applications questions – to aid practice in analyzing operations.
    • New responsible operations sections covering social, ethical and environmental issues.
    • Added 11 new end-of-chapter case studies – suitable for short class discussions and more extended activities.
    • Over 100 Operations in Practice examples.
    • Further guidance for analyzing operations issues through worked examples.


    Explore other Operations Management subject texts (PDF)

    Revel – Encouraging more active learning

    Research shows that, when it comes to studying and homework, students very often don’t read enough and are not prepared for class. They also don’t always value self-study and may lose motivation and fall behind in their learning. Revel is a teaching and learning system that blends author content with interactive media and continuous assessment tools to encourage students to learn and practice in a fluid way. Revel is easy to use – right from day one in the classroom, with flexible access to content that is designed to engage, motivate and develop critical thinking skills as students build subject confidence and knowledge.

    Learn more about Revel  

    Assign, Assess and Action for improved class results

    As an instructor, Revel can help you to: 

    • Choose and order your learning content to match your course.
    • Customize questions or add your own.
    • Assign material before or after class.
    • Set due dates for reading, video quizzes, progress-check MCQs, journal questions and shared writing exercises.
    • Assess individual and class performance and identify any disengaged or under- performing students.
    • Take action in your class to address learning gaps.

    Read a little, do a little, learn a lot

    Students benefit from:

    • Active and engaging learning experiences through videos, interactive content, dynamic diagrams and quizzes – students are more likely to complete their assigned reading and retain what they've read.
    • Access to Revel from any device, at any time, online and offline.
    • Read-aloud feature – for learning on the go and to support accessibility.
    • Exercises that encourage them to pause, question things and develop critical thinking.
    • Tailored reading, writing and journal exercises.
    • Opportunities to check their understanding at regular intervals before moving on.
    • Immediate feedback that keeps them on track and motivated.

    Learn more about Revel  

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292408248 and providing your contact details.

    We hope that you’ll choose Revel for Operations Management by Slack, Brandon-Jones & Burgess.

    Start the digital transformation of your course today

    We’re here to help you integrate our engaging digital content into your next Introduction to Operations Management course – ask your Pearson representative for more information.

     

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  • Popular text simplifies financial mathematics to support student understanding

    Streamlined, improved and expanded; Fundamentals of Futures and Options Markets by John C Hull, offers an appealing, logical and easy-to-grasp introduction to financial mathematics.

    It simplifies the language for a less mathematically sophisticated audience and omits calculus completely, making it suitable for more courses. Educators can easily teach later chapters in their preferred order, and pedagogical features, practice questions and quizzes help students understand and retain core concepts.

    The new and expanded content includes: 

    • Trends in the derivatives market and its move towards IOS discounting. 
    • LIBOR discounting.
    • New regulations concerning the clearing and trading of OTC derivatives.
    • The impact of daily settlement when futures contracts are used for hedging.


    Additionally, DerivaGem Fundamentals 4.0, easy-to-use software includes two new Excel applications:

    • Options Calculator – for valuing many of the derivatives discussed in this text
    • Applications Builder – enabling users to build their own applications.

    Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

    Explore other Finance subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292422114 and providing your contact details.

    We hope that you’ll choose Hull’s Fundamentals of Futures and Options Markets for your next course.

     

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