With higher education in a state of constant change, it’s no surprise that educators are turning to technology solutions to address some of their biggest teaching challenges. They tell us that these include
Student engagement and motivation.
Increasing cohort sizes.
Changing study expectations.
Providing opportunities for learners to apply knowledge through practice.
Ensuring access to learning systems for all.
Building 21st century skills – like problem solving and critical thinking.
Bridging the gap between school and university.
In a recent series of four webinars, over 100 participants from across the region joined us to consider how MyLab and Mastering can support students and educators in IT, Chemistry, Math and Management.
In the first, Ahmed Samir (Higher Education Digital Services) stressed how Pearson is committed to providing tools that address the key challenges, even as they continue to evolve in higher education. Whether you’re taking your first steps to offer a more engaging online learning experience as part of your campus-based course or moving to a hyflex delivery model, our platforms are the perfect tool to support your ambitions. Based on research, they are tried and tested with hundreds of students and educators, they are developed in line with subject and technology changes, and data shows their positive impact on student outcomes.
MyLab and Mastering are made with straightforward navigation and simple steps to assign work or study course content and our webinars explained how easy it is for educators and students to get started. Here’s a summary of what Ahmed and other session presenters outlined during the four events.
The latest Research Methods for Business Students by Saunders, Lewis & Thornhill offers a clear explanation of theory and concepts that will enable your higher education Business, Marketing and Management students to conduct effective research-led projects or dissertations.
With a new focus on Diversity and Inclusion, this updated edition:
Provides insights on how to draft a critical literature review.
Considers sustainability, internet-mediated access and ethical use of purchased data lists.
Evaluates interview practices and the use of visual methods.
Discusses transcription and qualitative data analysis.
Has updated case studies from across the world, from public finance, manufacturing, services and film.
Reflects on the impact of COVID-19 on research methods – including the shift from face-to-face interviews to online and telephone interviews.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292402727 and providing your contact details.
This edition of Methods for Business Students by Saunders, Lewis & Thornhill is supported by Revel and is packed with active learning features, designed to encourage students to test their subject understanding as they progress through the text. With Revel, students read and practice in one place, with interactive content and assessments integrated throughout the text to provide opportunities for them to explore and apply concepts.
Key Revel multimedia active learning features, that specifically support this text, will help students:
Tap into a wide range of videos, audio clips and articles – each with an open-response activity, to help them learn through doing.
Apply what they have learned to their own research project to build a full proposal by the end of the module with the Progressing Your Research Project Builder.
Practice manipulating, analyzing and reporting data with downloadable Excel data sets.
Understand more about their own research philosophy and how it affects their research project by taking the Heightening Awareness of Research Philosophy (HARP) online survey.
Access audio recordings by students who share the valuable practice tips, tricks and lessons they learned while doing their own research projects.
Revel helps you set the pace of learning for students on a week-by-week basis and, because it gives them immediate feedback, it enables you to keep track of any students who need a little more support and to adapt and vary your classes accordingly.
Start the digital transformation of your course today
We hope that you’ll choose Saunders with the bespoke active learning tools of Revel for your next research methods course.
Educators from several countries across the region had a chance to engage, learn and ask questions about Pearson’s latest digital innovation recently, when they joined Ahmed Samir (Senior Manager, Digital Solutions and Services, for MEA, Higher Education) to hear about Revel. The educators in attendance teach a variety of subjects in higher education and many expressed that they were looking for ways to engage students, encourage more active learning participation and to improve learner results. They were also keen to discover how digital tools could optimize their teaching and assessment time.
Ahmed explained that Revel’s cutting-edge approach puts higher education learners and educators in the driving seat with top class author-content, feedback and assessment capability.
At the beginning of the webinar, attendees were asked to indicate if they had heard of Revel before the session and also if they used any Learning Management Systems (LMS) including Moodle, Blackboard or Canvas. This quick exercise revealed that the majority had no, or limited, knowledge of Revel and many did not use an LMS either.
Ahmed immediately explained that this was a great time to be learning about Revel’s resources and that, for those that were using already using LMS, Revel seamlessly integrates with it.
With an emphasis on modern theories that are useful in analyzing actual markets, Perloff’s latest Microeconomics offers a step-by-step approach to problem-based learning and helps higher education students develop the skills to solve business problems and analyze policy.
New and updated content includes:
New sections: Common Confusion, Thinking Critically About a Current Event, Interactive Figures, Spreadsheet Exercises and Review Questions.
Exploration of government policies, international climate agreements and income tax.
Microeconomic theory explained through real-world people, companies and data.
142 Challenges – information and questions about important, current real-world issues.
A step-by-step model for working out qualitative and quantitative problems.
Coverage of the latest economic events to keep students in the know.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292446448 and providing your contact details.
Enriching your students’ learning journey
MyLab Economics provides flexible, scalable and easy to personalize digital tools, so your learners are always engaged and in the right place to build the professional skills they will need for the workplace. And MyLab supports your teaching too, with online assessments and data that lets you know how students are doing, as they go. With this world-leading digital learning platform, you can decide what to teach and how best to teach it.
You’ll be helping your higher education students get a head start in developing vital business skills with Richard Templar’s latest Rules of Wealth. This newly updated text is from our popular Professional Skills Collection, curated for your students to develop the knowledge they’ll need to help their careers to take flight.
The new edition includes:
Deciding on a definition of wealth.
Understanding the relationship between money and happiness.
Setting objectives and having a plan.
Using money-management tools.
Knowing the difference between price and value.
Determining a personal level of risk that is right.
Understanding stock markets.
Learning the arts of deal-making, negotiation and selling.
And lots more!
All of the titles in our Professional Skills Collection have been selected for Middle East and Africa higher education institutions based on their readability, their practical approach and the up-to-date, global topics they address.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292441115 and providing your contact details.
Make Templar part of your digital library
Like all our world-leading textbooks, you can offer Templar’s Rules of Wealth as an eBook to provide flexible access for your students wherever they are studying. You can easily curate a digital library from our collection to support all the students in your faculty to develop professional skills while they’re at university. Ask your Pearson representative for more details: asktheHEteam.middleeast@pearson.com
Encourage your university students to explore the latest marketing practices and trends with Kotler and Armstrong’s Principles of Marketing – new company studies and brand stories help them apply current concepts to real-world situations.
New content considers:
How companies deal with major disruptions in the marketing environment – including large economic swings, extreme environmental patterns, social and political turmoil and COVID-19.
Developments in engagement technologies and “big data”, new marketing analytics, the internet of things, and the shift to omni-channel, digital and metaverse marketing.
Global and sustainable marketing.
Application of diversity, equity and inclusion in marketing strategies.
Real-world brand strategies and contemporary marketing issues.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292449364 and providing your contact details.
Delivering an enhanced digital learning experience in your Marketing course
This revised text is superbly supported by either MyLab Marketing or Revel for Marketing. It’s your choice which tool you decide is the right one to support your students’ learning experience.
To summarize:
MyLab is brilliant for managing regular online formative and summative assessments to test and support students’ knowledge acquisition.
Revel is good for encouraging active learning and building critical thinking skills, with integrated assessments, reflection and writing activities.
MyLab Marketing and Revel interactive and engaging digital resources and homework exercises work alongside the text to help you embed principles much more quickly and energize student learning experiences.
With MyLab Marketing:
Before class – Chapter Warm-ups help your students grasp key concepts beforehand. Grading within the assignments allows you to see what students know and don’t know.
During class – generate class discussion, customize lectures and promote peer-to-peer learning, in real-time, with Learning Catalytics, our bring-your-own-device, classroom response system.
Before and after class – video exercises and pre-built and auto graded quizzes and tests explore concepts and assess learner comprehension – with instant feedback.
After class – create, import and manage online homework assignments and tests that are automatically graded, to give students regular practice and feedback.
The robust gradebook analyzes student engagement and is correlated with internationally recognized AACSB Standards.
With Revel for Marketing:
Encourage students to engage and apply concepts, read, practice and reflect with multimedia and interactive content written especially for the digital environment. You can set reading assignments, quizzes and collaborative writing exercises for your students.
Features include:
Drag and drop exercises
End of chapter quizzes
Mini-simulations
Flashcards
Video content
Journal entries for reflection
And with Revel’s performance dashboard, you can keep track of students' progress, and quickly and easily identify those who haven't completed assignments or are struggling.
Bring economics alive for higher education students with Sloman & Garratt’s updated text, supported by MyLab Economics digital resources. Essentials of Economics explores fundamental concepts that will help students think like economists and understand how the subject relates to real-world issues. New and updated content gives insight into the latest developments and recent global events affecting individuals, businesses and society, including:
The impact of the COVID-19 pandemic – and measures taken by governments to limit economic damage.
Analysis of the impact on inflation (and supply and demand issues) in the aftermath of COVID and the Russian invasion of Ukraine, and the reaction of governments and central banks to these issues.
Renewed focus on the climate emergency – considering economic causes and government policies to tackle global warming.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440101 and providing your contact details.
Reinforcing concepts and giving students regular feedback
MyLab Economics gives you and your students the digital tools to succeed in learning and teaching. With flexible, scalable and easy to personalize resources, your learners are always engaged, while online assessments and data lets you know how students are doing, as they go. With MyLab, you can decide what to teach and how best to teach it.
How to use MyLab to enhance your teaching and class results:
Set formative and summative assignments to fit the needs of your course. An extensive bank of questions is tailored to the content of the book and includes algorithmic, graphing, multi-step and case study problems.
Use the fully integrated homework system to quickly and easily build your own assignments and deliver online homework.
Track your students’ progress and give them automatic feedback via MyLab Economics' robust gradebook.
Enhance your students' learning experience, from theory to practice, with trusted content in a digital tutorial environment.
Your students benefit from:
Personalized learning that pinpoints the precise areas where each needs practice, helping them learn at their own pace and giving them the support they need to be successful.
Regular practice working with graphs. With the Grapher learning aid within questions, students draw graphs and can visualize possible answers.
Active learning and engagement through the real economic scenarios they’ll find in MyLab’s Economic Experiments and regularly updated news articles. The authors have a newsblog to keep learners up to date with current issues in economics through regularly-updated links to a range of articles, videos, podcasts, data and reports: https://pearsonblog.campaignserver.co.uk/
Start the digital transformation of your course today
We hope that you’ll choose Sloman and Garratt with the interactive digital tools of MyLab for your next intro economics course.
For engaging and cutting-edge material that connects higher education students with the subject, explore the latest Organizational Behavior by Robbins and Judge. Its career-focused resources will also help your students develop the skills today's employers are looking for. New and updated content includes:
Examples and references with an emphasis on diversity, equity and inclusion; COVID-19 and crisis management; remote work and telecommuting.
Toward a Better World – highlighting social responsibility, justice and ethics issues facing organizations today.
Assignable Personal Inventory Assessments – enable readers to reflect on topics related to key chapter concepts. Available only in Revel – see below.
Experiential Activities, Ethical Dilemmas and cases that embed OB concepts.
Real company examples and profiles of company leaders that relate course concepts to business success.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292450025 and providing your contact details.
Engage and motivate students with integrated, active learning experiences
Why not teach with our Revel online course to give your students a unique blend of author content, multimedia and assessment?
With activities for experiential learning alongside clear explanations of how the theories impact on business, Revel supports students in learning the concepts, applying the theory and developing critical thinking skills. Learners read, practice and reflect in a single resource – boosting their confidence for working in today’s complex business environment.
With an emphasis on the fundamental role of materials in the engineering profession and society as a whole, Shackelford’s Introduction to Materials Science for Engineers enables your higher education students to make connections between their learning and the field and the community in which they live. The latest edition considers the full spectrum of engineering materials, including a wide range of those with high-tech applications.
New and updated content includes:
Engineering materials in smartphones and tablets, and the nature of optical fibers in telecommunication.
Contemporary materials in modern engineering design, and the role of sustainability.
Conceptual problems – help students understand topics presented.
‘Powers of Ten’ icon throughout – highlights discussions on structure-property relationships.
Team this text with Mastering Engineering for interactive resources and real-world examples, that help students master challenging material, and gain the confidence they need to succeed.
Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440996 and providing your contact details.
Personalize teaching and learning experiences for improved results
Adaptable and interactive digital resources available through Mastering Engineering create a teaching and learning platform that personalizes every student’s learning experience – giving them the tools they need to succeed and you the insight into their progress.
“Mastering Engineering has been a game-changer for me as a student. It has completely reshaped the way I study for exams. The platform offers a wide range of study resources, including interactive lessons and additional problems. This has helped me to focus on areas where I need improvement, and the video tutorials made difficult concepts easier to understand. Overall, I highly recommend Pearson’s Mastering program to anyone looking for a comprehensive and effective study resource.”
Abdoalrahman Hakim, Student, United Arab Emirates University
Math hasn’t changed – but now there are lots of learning platforms to help you enhance the student learning experience. With highly adaptive digital resources that immerse and engage, MyLab Math is designed to support First Year Mathematics programs and beyond.
With MyLab, you can help students transition from high school to university so they’re ready for success in science, engineering, computer science or management.
80 higher education institutions across the region use MyLab Math to support over 40,000 students. Get in touch to find out about partnering with us.
MyLab Math can help you manage large cohorts
Manage multiple class sections, and let other instructors copy your settings, for a standardized syllabus across your department.
View diagnostics charts that summarize the most difficult problems, identify under performance and see grade and score changes over the duration of the course.
Link from your LMS platform to MyLab. Access assignments and rosters and transfer grades with ease.
Customize, copy and save lesson settings for future semesters – and even share it with other faculty members.
Adjust your instructional strategy, using real-time data.
MyLab Math benefits your students
A personalized approach that recognizes their individual learning needs and preferences and builds confidence and improved results.
Unlimited opportunities to practice and master Math problems – with interactive homework and auto-graded feedback.
Study aids that support them – including worked examples and video tutorials.
Learning Catalytics, interactive response tool that uses their own smartphones, tablets or laptops to help develop their critical thinking skills.
Discussion, teamwork and peer-to-peer learning enabled by auto-grouping.
