Pearson hosts panel discussion of leaders in the digital transformation of Higher Education
Earlier this year Pearson hosted an online panel, bringing together educators and senior leaders in Higher Education across the Middle East and Africa to discuss what digital transformation means to them and to share their path to success. The discussion was part of Pearson’s commitment to supporting institutions on their journey to digital. Here are the highlights.
The panellists
What is a digital transformation?
Panellists agreed that digital transformation is the integration of digital technologies and tools into the teaching and learning process, from the smallest step – such as moving from taking physical notes to note taking on a device – to course level content and assessment, to university wide initiatives such as central testing.
There are numerous possible benefits to using technology. As Pearson’s Bissan Korban says: “Technology can create efficiencies that mean more time can be spent on the right things.” It can enable personalization of the experience, gamify lectures to capture attention, and make recording student performance data easy, whether that’s used to improve learning or needed from a regulatory point of view.
The key thing to note is that the technology isn’t the driver behind the change. The driver is a desire to improve the student learning experience.
For example, says Dr. Wafaa Salah Mohamed, “Are you trying to improve student engagement? Are you trying to convert students to independent learners?”
The British University in Egypt, where she teaches, uses different digital tools including Moodle and Pearson MyLab, growing from two modules back in 2016 to 105 modules today. For Dr. Salah, the move to digital started with a teaching and learning problem.
“We can find that our students can play games for two hours, but they cannot listen to a lecture from the module leader more than 15 minutes.” Student attendance was getting lower and lower. Faculty were out of touch with student expectations.
She says: “We have to provide our students with personalized learning experiences and facilitate their access to learning resources from anywhere and at any time. The students don't want to have the information in the university only or in the classroom only. They can have it at home, they can have it have it while they are playing sports, they can have it through simulation games.”
Identifying the problem was the first step.
What are the steps for a successful digital transformation strategy?
Dr. Salah advises that you must first define your goal, and then you can search for technology that serves it.
After homing in on their objective, The British University in Egypt looked for suitable solutions, and introduced Pearson MyLab into two modules as a pilot in 2016. It promised an anywhere, anytime learning experience, personalized to the individual, with interactive activities and simulations.
At the end of the semester, they measured the results. The failure rate was down from 39% to 20%, the excellent grade increased from 11% to 30%, and staff and students spoke positively about the experience. Dr. Salah had evidence she could use to encourage uptake on other modules. Helping faculty see the benefits was critical to success.
In addition, before teaching starts, it’s vitally important to train staff how to use the new technology and set up a support system. Dr. Jan Smolarski says, “you have lots of on-the-fly problems.” But support shouldn’t only come from the IT department. The College of Business at Al Faisal University has a dedicated person to support the application of everyday digital activities into teaching. It’s hard for faculty to make a change, as Dr. Smolarski says, “they've taught the same course, the same way, for close to 20 years, so it takes a bit of effort.”
Download our guide with four practical steps to building an effective digital learning experience.
How can Higher Education institutions undergo culture transformation to facilitate digital transformation?
It’s not an easy shift to make.
Awareness sessions worked well for Dr. Salah. In these, she outlined the vision for staff to help them see the purpose and importance.
Dr. Smolarski recommends starting implementation with module leaders that have technical skills. “It's important to find the people within the organisation who are really excited about this and who are really willing to jump … and make sure you involve those early on. They will rub off on the faculty that are less interested as time goes by.”
Dr. Salah certainly found that the modules with more successful outcomes had module leaders that really embraced the technology. She shared these positive stories across the faculty to foster a culture of innovation and collaboration, supporting those newer to technology.
What lessons did you learn from your digital transformation?
For Dr. Smolarski, the most impact came from introducing real time assessment into lectures, where students responded to multiple choice questions on their phone, and he could see what the students knew and what they didn’t. Learning Catalytics is one example of a tool like this. “If I make it into a game where I reward the top three students on the in-class short assessment you can't believe the level of excitement.”
Dr. Salah also values identifying misconceptions through online assessments. “We can evaluate the student before the lecture, and then their progress afterwards in order to find out the parts they do not understand.”
Student cheating is an issue to be mindful of, but there are many tactics to prevent it, such as question pools, rephrasing, and algorithmic questions. You can learn more about their effectiveness in Dr. Salah’s research paper Effectiveness of E-Assessment in Quantitative Modules, COVID-19 Consequences. With sophisticated AI tools like ChatGPT, panellists agreed that changing question types to be more analytical than theoretical reduces the risk to academic integrity.
One idea being discussed at Al Faisal University is to run an unstructured question through ChatGPT and give students the answer to improve upon, to force them to really think critically. “I think ChatGPT is actually something to embrace, something that can really make a difference, but not in the way you think,” says Dr. Smolarski.
How can Pearson support institutions?
As Bissan Korban explained, “Pearson is the world’s leading education company, we’re on a mission to support every single institution to transform digitally.”
Pearson has been in the Middle East and Africa for over 23 years, supporting more than 1,200 higher education institutions across the region.
Through active projects in all major universities, Pearson has developed a deep understanding of learner and instructor needs, and the challenges of incorporating new technologies into teaching. This makes them well placed to deliver tools and support that help learners realise their potential and exceed their ambition.
Find out more, listen to the webinar, download our guide or sign up to an upcoming event.