• Help students build their Digital Marketing skills with industry-leading text.

    Your students will gain a fuller understanding of data-driven digital marketing through the insights, activities and exercises in revised Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick.

    There is simplified and new content and a clear structure blending learning objectives and topics for your students to work through.  

    New or updated content includes:

    Updates within the text help your students make connections across concepts in cell biology:

    • The 7Ds of digital marketing – now covering the importance of goal setting, strategy and customer insight.
    • Focus on Big Data, AI and machine learning – using data-driven marketing for growth.
    • How email marketing and social media support customer lifecycle activities.
    • Case studies featuring social media influencers, TikTok advertising, Bitcoin and blockchain.
    • Practical insight into using Google Analytics to improve digital channel performance.
    • Updated case studies featuring start-up and not-for-profit businesses.


    Like all of our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

    Explore other Marketing subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292400969 and providing your contact details.

    We hope that you’ll choose Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick for your next Digital or Internet Marketing course.

     

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  • Helping you deliver more engaging blended learning in cell biology

    The new edition of Becker's World of the Cell by Hardin, Bertoni & Kleinsmith with Mastering Biology provides a wide array of digital tools to help you deliver more engaging learning experiences, whether you’re running an online, blended or hybrid modules. Mastering Biology provides you with world-leading digital content to support your teaching, so you can focus on getting the best out of your students.

    Tips for integrating Mastering Biology in your teaching

    High-quality videos to engage

    Mastering Biology contains lots of great videos, all designed to support students’ learning. There are lots of ways to use them as part of your blended delivery:

    • Assign a video to students for an overview of a topic before your lecture.
    • Use videos to engage students in your lectures – online or in-person.
    • Set video questions as part of homework – the visualizations will help your students grasp key concepts.

    1000s of ready-made questions for assessments

    The huge bank of problems in Mastering Biology is aligned to the textbook, or you can easily create your own custom questions. Use them as part of your module assessment:

    • Set regular homework – fellow educators recommend that Mastering assignments make up 10-20% of the module mark.
    • Run your mid-term quiz in Mastering using built-in tools to mitigate collusion.
    • Assignments are auto-graded which saves you time.
    • Students get instant personalized feedback on their progress.

    eText for flexible learning on-the-go

    Give your students access to their textbook wherever they are with Pearson eText. Plus, you can guide their learning to increase motivation:

    • Customize the table of contents to match your teaching.
    • Add and share your own notes with students so they connect their eText with what they learn in class.
    • Check the Analytics Dashboard to see how students are working in their eText. 
    • Assign a chapter or specific section to hold students accountable for their reading.

    Learn more about Mastering Biology

    What’s new in the textbook?

    Updates within the text help your students make connections across concepts in cell biology:

    • Make Connection Questions reinforce fundamental conceptual connections in cell biology and Quantitative Questions encourage the ability to perform and interpret calculations. (Assignable in Mastering Biology.)
    • Data Analysis Questions within the text help students practice their data interpretation skills. 
    • Molecular genetics material is now placed earlier in the book to flow more naturally into the discussion of intracellular trafficking.
    • Highlights from the most recent advances in the understanding of cell biology.


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292426525 and providing your contact details.

    Explore other Biology subject texts (PDF)

    We hope that you’ll choose this text and Mastering for your next Cell Biology course.

    Start the digital transformation of your course today

    We’re here to help you integrate our engaging digital content into your next cell biology course – ask your Pearson representative for more information.

     

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  • Revised popular text gives clear introduction to key principles of financial accounting

    Help your students develop skills to make informed business decisions with revised Financial Accounting for Decision Makers by Atrill and McLaney. 

    The new edition embeds the principles, techniques and understanding students will need in their future work through:

    • The latest thinking on what makes good auditing.
    • Real-life examples from companies like BP and JP Morgan which help you engage students and show applications – many now include impact of COVID-19 pandemic.
    • Activities that reinforce learning, measure progress and develop ability to apply knowledge to practical application.
    • Exercises testing knowledge of core ideas and developing critical thinking. These cover a range of levels, making them equally useful for students from non-accounting backgrounds and the more advanced.


    Improving results for students everywhere

    MyLab Accounting is a digital learning platform containing 1000s of tried and tested problems that you can easily assign to your students. With auto-grading and activities to support students as they study, MyLab can help your students make progress and allows you to monitor and respond to individual and class progress.

    Learn more about MyLab Accounting

    Top tips for using MyLab Accounting:

    Set regular online assignments with feedback

    • Set regular homework so students can practice and test their knowledge.
    • Create assignments from a huge range of problems, videos, quizzes and question sets.
    • Let auto-graded assignments lighten your work load – especially helpful when you have large cohorts to support!
    • Tailor your guidance and feedback to individuals, groups or the whole class.
    • Deliver immediate feedback – students can see more quickly where they’ve excelled or need to do more work and get straight on with practicing and learning.

    Support students to practice important accounting skills

    • Excel projects in MyLab help students to develop their proficiency with this key Microsoft Office application.
    • Projects are auto-graded – saving you marking time.
    • Detailed personalized feedback, within minutes of submitting their work, builds confidence and competence.
    • Realistic business scenarios in our interactive ‘Accounting in Action’ tool, illustrate the connections between theory and the practical tasks needed by business leaders and investment analysts in today’s workplace.

    Explore other Accounting subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292409184 and providing your contact details.

    We hope that you’ll choose Atrill and McLaney and MyLab for your next Financial Accounting course.

     

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  • Research text designed to improve students' critical thinking and problem solving

    Exploring Research by Neil J. Salkind offers your students an engaging and user-friendly guide to collecting and analyzing data and a thorough instruction on research writing. It explores problem selection, sampling and generalizability and measurement processes used in the social and behavioral sciences. 

    New material includes:

    • Tips and tricks to set up an IBM SPSS Datafile.
    • Using SPSS software to de-mystify statistics. 
    • How to use Excel for data analysis.
    • Coverage of software for dealing with qualitative data.
    • Tips on using social media as a research tool.
    • Added content on conducting research and literature reviews online.


    Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

    Explore other sociology subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292364315 and providing your contact details.

    We hope that you’ll choose Salkind for your next research methods in social science course.

     

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  • Help students master the fundamentals of chemical reaction engineering with updated text

    Prepare undergraduates to apply chemical reaction kinetics and physics to the design of chemical reactors. Elements of Chemical Reaction Engineering by H. Scott Fogler integrates text, visuals and computer simulations to help students explore the topic.

    The 6th edition has plenty of new content including:

    • Living Example Problems and Molecular Simulations – for real-world chemical reaction engineering problems.
    • Examples, problems and video instruction – to explore key issues and help students develop creative problem-solving skills.
    • Expanded coverage of bioreactions and industrial chemistry and increased emphasis on alternative energy sources such as solar and biofuels.
    • Crucial safety topics to address the latest Chemical Reactor Safety (ABET) requirements.
    • The author has also made major changes to his companion website – http://www.umich.edu/~elements/5e – to better facilitate Inquiry Based Learning through interaction exercises.

    Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.


    Get an examination copy.

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292416663 and providing your contact details.

    We hope that you’ll choose Fogler for your next course.

    Explore other Engineering subject texts (PDF)


     

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  • Give students the knowledge and tools to succeed in marketing environments with updated text.

    The latest edition of Marketing Management by Kotler, Keller and Chernev features updated material and examples to give your students access to the very latest market developments.

    New and updated content includes:

    • In-text examples illustrating key concepts – from Starbucks, Uniqlo and others. 
    • Marketing Insight boxes aiding student understanding of the topic, including a new one on ‘Managing the Price Image of a Retailer’.
    • Marketing Spotlight boxes – using relevant real-world examples with questions to confirm understanding and apply critical thinking. Companies featured include Alibaba, Uber and Airbnb.
    • Marketing in Action Mini Cases – highlighting innovative and insightful marketing campaigns from leading organizations.


    Boosting student engagement for better results.

    With MyLab Marketing, your students get precisely what you need for them to succeed: immersive content, tools and exercises that are personalized, customizable and always engaging. These scaleable features boost student engagement and are uniquely suited to help you measure learning outcomes and tailor your course to ensure even better results.

    Learn more about MyLab Marketing

    Instructors use MyLab for parity between online and face-to-face course material

    Texas A&M University, USA piloted MyLab Marketing to help them ensure that students received the same quality and quantity of assignments and assessments for both online and face-to-face sections of their courses. This would result in parity of experience across formats.

    They found that 85% of students scoring above average on MyLab assignments earned an A as their average quiz grade. Students who passed MyLab quizzes also earned higher final course grades. An end-of-semester student survey showed 90% agreed that with MyLab Mini Sims, (with real-world examples) they could apply course concepts to actual business challenges.

    Average MyLab quiz letter grade based on MyLab assignment scores:


    Read full study (PDF)

    Explore other Marketing subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292404813 and providing your contact details.

    We hope that you’ll choose Kotler, Keller & Chernev and MyLab Marketing for your next course.

     

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  • Increase students’ conceptual understanding of chemistry with popular text

    Embed an understanding of the concepts of chemistry and help students achieve greater success in the subject with 15th edition of Chemistry: The Central Science by Brown, LeMay et al.

    New content includes:

    • An overview of hydrocarbons advanced applications and biological processes. 
    • Interactive Sample Exercises are linked to Practice Questions enhanced with feedback.
    • Ready-to-Go Modules in Mastering Chemistry (see below) help instructors introduce concepts to students. 
    • Updated section-opening text and images – enhances understanding of concepts, key inventions and discoveries. 
    • Updated End-of-section Exercises and Self-Assessment Exercises. 


    Helping students master key concepts, build problem-solving skills and improve results

    Mastering Chemistry has pre-built courses and assignments to get you started quickly. A powerful gradebook with analytics, and a range of other flexible, online tools help you give tailored feedback, identify where your students need more support and reach each one, wherever they are in their learning journey.

    Learn more about Mastering Chemistry

    Around the world instructors see positive learning outcomes with Mastering Chemistry 

    Instructors at Miami Dade College, USA adopted Mastering Chemistry and found that students performing above average on Mastering homework had significantly higher final exam scores than those that performed at or below average.

    Average final exam scores based on Mastering Chemistry quiz score and number of AFU extra credit points earned: 

     

    Figure 1. MC ≤83% ( n =23); MC >83% ( n =40); AFU Extra Credit Points ≤6 ( n =35); AFU Extra Credit Points >6 ( n =28); Spring 2018

    Those who earned more points on optional Adaptive Follow-Up assignments had a significantly higher final exam average than the students who earned fewer points. Learners reported that doing the Dynamic Study Modules before class helped them understand lectures and Learning Catalytics offered a fun way to learn.

    Read full study (PDF)

    Explore other chemistry subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292407616 and providing your contact details.

    We hope that you’ll choose Chemistry: The Central Science and Mastering Chemistry for your next course.

     

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  • Improve student problem solving skills with popular control theory text

    Increase your students’ confidence in tackling real-world engineering problems with the updated edition of Modern Control Systems by Dorf and Bishop. There are 980 exercises to help them develop problem-solving skills as they advance through the text, including the Continuous Design Problem in which students build upon a design problem from chapter to chapter, applying techniques and tools as they learn them.

    New content includes:

    • 20% new or updated end-of-chapter questions – advanced, design and computer problems that explore all aspects of modern control systems.
    • Expanded use of color adds emphasis when needed and to make the graphs and figures easier to interpret.


    Digital Updates

    - In the eText, an improved the search facility allows students to easily access key terms or topics, videos, images and their own notes.

    - Interactive Figures, including dynamic graphs, provide new interactivity to help students visualize course concepts that are difficult to comprehend from static images.

    - The companion website has been greatly enhanced

    • Video Solutions – step-by-step walkthroughs of homework problems
    • Interactive Skills Check – multiple-choice questions and Flashcards to test understanding and review key terms and concepts

    Explore other engineering subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292422374 and providing your contact details.

    We hope that you’ll choose Dorf and Bishop for your next control systems course. 

     

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  • Give your students confidence in Python programming with updated text

    Help your students recognize the logic behind developing high-quality programs with the 5th edition of Starting Out with Python by Tony Gaddis. With the updated text, you can teach this increasingly popular object-oriented language, from the fundamentals to the details.

    New content includes:

    • Two commands for reading user input with dialog boxes
    • Database programming,
    • Comprehension expressions introduced and explained
    • F-strings – easy to learn concise and intuitive syntax
    • String tokens
    • GUI programming topics
    • Function topics – including random choice and pass keyword


    Mastering programming fundamentals

    With MyLab Programming give your students unlimited opportunities for interactive practice to gain programming experience and master fundamentals while you focus on higher-level concepts. Learners work through hundreds of auto-graded coding exercises that are graduated in complexity and mapped to this textbook.

    Learn more about MyLab Programming

    Explore other Computer Science subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292408637 and providing your contact details. 

    We hope that you’ll choose Gaddis and MyLab Programming for your next introductory programming course.
     

     

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