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Blog

Blogs

  • Updated marketing text addresses latest customer engagement tools, practices and developments

    August 31, 2020

    The revised edition of Kotler and Armstrong’s popular Principles of Marketing continues to build on the importance of customer involvement in shaping brands, and more specifically brand conversations, experiences, advocacy and community.

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  • Revised edition of Management text addresses latest tools, practices and developments

    August 31, 2020

    A revised edition of the popular text, Management by Robbins and Coulter, is helping students explore the latest management tools, practices and developments through:

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  • Revised text guides teachers to help early learners make sense of mathematics

    July 27, 2020

    The revised edition of Elementary and Middle School Mathematics: Teaching Developmentally explores effective methods of teaching math using hands-on, problem-based activities through:

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  • Updated text offers a practical and modern approach to systems analysis and design

    July 27, 2020

    The revised edition of Systems Analysis and Design from authors Kendall and Kendall considers the rapid changes in the Information Systems (IS) field over the past four years and presents the latest systems development tools and techniques.

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  • Updated text helps students keep pace with the fast-moving world of MIS

    July 27, 2020

    The new edition of this popular introductory text – Experiencing MIS – keeps students up to date with how to apply emerging technologies to organizational strategy through a range of new and updated features:

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  • Help students understand the practical application of theory with revised business management text

    July 24, 2020

    This post is about the new edition of a popular business management textbook.

    Leadership in Organizations explores the major theories and research on leadership and management in formal organizations and offers recommendations for improving managerial effectiveness through the following features:

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  • Updated text is comprehensive guide to understanding the theory and applications of fluid mechanics

    July 6, 2020

    This post is about the new edition of a popular Engineering textbook.

    This updated edition of Hibbeler’s Fluid Mechanics introduces course concepts and problem solving to help students think critically and put theory into practice through:

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  • Updated biology text helps embed conceptual and scientific skills for greater application

    June 5, 2020

    This post is about the new edition of a popular biology textbook.

    Biology in Focus will help students build the key scientific skills they need for biology and increase visual literacy and understanding through new and expanded features:

    read more
  • Revised text brings global marketing to life with real-world examples

    April 7, 2020

    This post is about the new edition of a popular Marketing textbook.

    This revised text focuses on the questions, concerns and crises facing global markets through:

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  • InItTogether: Supporting you with remote learning

    April 7, 2020

    Here in the Middle East Higher Education team we’re running various initiatives to support you, your students and their families during this critical period for teaching, learning and exam preparation. Plus, we are all available to support you in your efforts to facilitate and manage your virtual classroom. Just get in touch!

    read more
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