The revised edition of Kotler and Armstrong’s popular Principles of Marketing continues to build on the importance of customer involvement in shaping brands, and more specifically brand conversations, experiences, advocacy and community.
A revised edition of the popular text, Management by Robbins and Coulter, is helping students explore the latest management tools, practices and developments through:
The revised edition of Elementary and Middle School Mathematics: Teaching Developmentally explores effective methods of teaching math using hands-on, problem-based activities through:
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The revised edition of Systems Analysis and Design from authors Kendall and Kendall considers the rapid changes in the Information Systems (IS) field over the past four years and presents the latest systems development tools and techniques.
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The new edition of this popular introductory text – Experiencing MIS – keeps students up to date with how to apply emerging technologies to organizational strategy through a range of new and updated features:
This post is about the new edition of a popular business management textbook.
Leadership in Organizations explores the major theories and research on leadership and management in formal organizations and offers recommendations for improving managerial effectiveness through the following features:
This post is about the new edition of a popular Engineering textbook.
This updated edition of Hibbeler’s Fluid Mechanics introduces course concepts and problem solving to help students think critically and put theory into practice through:
This post is about the new edition of a popular biology textbook.
Biology in Focus will help students build the key scientific skills they need for biology and increase visual literacy and understanding through new and expanded features:
This post is about the new edition of a popular Marketing textbook.
This revised text focuses on the questions, concerns and crises facing global markets through:
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Here in the Middle East Higher Education team we’re running various initiatives to support you, your students and their families during this critical period for teaching, learning and exam preparation. Plus, we are all available to support you in your efforts to facilitate and manage your virtual classroom. Just get in touch!
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