Bring economics alive for higher education students with Sloman & Garratt’s updated text, supported by MyLab Economics digital resources. Essentials of Economics explores fundamental concepts that will help students think like economists and understand how the subject relates to real-world issues. New and updated content gives insight into the latest developments and recent global events affecting individuals, businesses and society, including:

• The impact of the COVID-19 pandemic – and measures taken by governments to limit economic damage.
• Analysis of the impact on inflation (and supply and demand issues) in the aftermath of COVID and the Russian invasion of Ukraine, and the reaction of governments and central banks to these issues.
• Renewed focus on the climate emergency – considering economic causes and government policies to tackle global warming.

Explore other Economics subject texts.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440101 and providing your contact details.

Reinforcing concepts and giving students regular feedback

MyLab Economics gives you and your students the digital tools to succeed in learning and teaching. With flexible, scalable and easy to personalize resources, your learners are always engaged, while online assessments and data lets you know how students are doing, as they go. With MyLab, you can decide what to teach and how best to teach it.

Learn more about MyLab Economics

Top tips for using MyLab Economics 

How to use MyLab to enhance your teaching and class results:

• Set formative and summative assignments to fit the needs of your course. An extensive bank of questions is tailored to the content of the book and includes algorithmic, graphing, multi-step and case study problems.
• Use the fully integrated homework system to quickly and easily build your own assignments and deliver online homework.
• Track your students’ progress and give them automatic feedback via MyLab Economics' robust gradebook.
• Enhance your students' learning experience, from theory to practice, with trusted content in a digital tutorial environment.

Your students benefit from:

• Personalized learning that pinpoints the precise areas where each needs practice, helping them learn at their own pace and giving them the support they need to be successful.
• Regular practice working with graphs. With the Grapher learning aid within questions, students draw graphs and can visualize possible answers.
• Active learning and engagement through the real economic scenarios they’ll find in MyLab’s Economic Experiments and regularly updated news articles. The authors have a news blog to keep learners up to date with current issues in economics through regularly-updated links to a range of articles, videos, podcasts, data and reports: https://pearsonblog.campaignserver.co.uk/

Start the digital transformation of your course today

We hope that you’ll choose Sloman and Garratt with the interactive digital tools of MyLab for your next intro economics course.

We’re here to help you integrate our engaging digital content and assessment tools into your next Economics course – ask your Pearson representative for more information.

 

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For engaging and cutting-edge material that connects higher education students with the subject, explore the latest Organizational Behavior by Robbins and Judge. Its career-focused resources will also help your students develop the skills today's employers are looking for. New and updated content includes:

• Examples and references with an emphasis on diversity, equity and inclusion; COVID-19 and crisis management; remote work and telecommuting.
• Toward a Better World – highlighting social responsibility, justice and ethics issues facing organizations today.
• Assignable Personal Inventory Assessments – enable readers to reflect on topics related to key chapter concepts. Available only in Revel – see below.
• Experiential Activities, Ethical Dilemmas and cases that embed OB concepts.
• Real company examples and profiles of company leaders that relate course concepts to business success.

Explore other Management subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292450025 and providing your contact details.

 

Engage and motivate students with integrated, active learning experiences

Why not teach with our Revel online course to give your students a unique blend of author content, multimedia and assessment?

With activities for experiential learning alongside clear explanations of how the theories impact on business, Revel supports students in learning the concepts, applying the theory and developing critical thinking skills. Learners read, practice and reflect in a single resource – boosting their confidence for working in today’s complex business environment.

Learn more about Revel

 

How Revel supports your teaching

Encourages active learning:

• After reading a chapter, students take a short quiz to test their knowledge. Their scores and answers will appear in the Performance Dashboard.
• Exercises like drag and drop and fill-in-the-blanks are woven throughout the text so students can check their understanding as they go.
• Reflective journal entries prompt students to pause, question and think critically about what they’re reading.

Helps students apply theory:

• Interactive surveys and questionnaires allow students to learn and reflect on what they are learning and how it relates to the workplace.
• Case studies help students to appreciate and understand how organizational behavior theory is applied in real situations.

 

Start the digital transformation of your course today

We hope that you’ll choose our Robbins and Judge Revel course for your next OB course.

 

We’re here to help you integrate our engaging digital content and assessment tools into your next organizational behavior course – ask your Pearson representative for more information.

 

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With an emphasis on the fundamental role of materials in the engineering profession and society as a whole, Shackelford’s Introduction to Materials Science for Engineers enables your higher education students to make connections between their learning and the field and the community in which they live. The latest edition considers the full spectrum of engineering materials, including a wide range of those with high-tech applications. 

New and updated content includes:

• Engineering materials in smartphones and tablets, and the nature of optical fibers in telecommunication.
• Contemporary materials in modern engineering design, and the role of sustainability.
• Conceptual problems – help students understand topics presented.
• ‘Powers of Ten’ icon throughout – highlights discussions on structure-property relationships.

Team this text with Mastering Engineering for interactive resources and real-world examples, that help students master challenging material, and gain the confidence they need to succeed.

Explore other Engineering subject texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292440996 and providing your contact details.

 

Personalize teaching and learning experiences for improved results

Adaptable and interactive digital resources available through Mastering Engineering create a teaching and learning platform that personalizes every student’s learning experience – giving them the tools they need to succeed and you the insight into their progress. 

“Mastering Engineering has been a game-changer for me as a student. It has completely reshaped the way I study for exams. The platform offers a wide range of study resources, including interactive lessons and additional problems. This has helped me to focus on areas where I need improvement, and the video tutorials made difficult concepts easier to understand. Overall, I highly recommend Pearson’s Mastering program to anyone looking for a comprehensive and effective study resource.”

Abdoalrahman Hakim, Student, United Arab Emirates University

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Updated Human Anatomy & Physiology by Marieb & Hoehn motivates and supports learners to apply knowledge in clinical scenarios and practice their critical thinking and problem-solving skills.

New textbook content includes:

• A Closer Look box on COVID-19.
• Boxes featuring the lives and works of eminent scientists. These will show students the human side of science.
• Homeostatic Imbalance boxes on Marfan syndrome, brittle bone disease, tetanus, and anxiety disorders.
• Additional tables on:

            o   Functions of neurons and neuroglia.

            o   Focal versus diffuse brain injuries.

            o   Antihypertensive medications and renin-angiotensin-aldosterone system.    

• Discussion on topics such as using fibroblasts as stem cells, 3D-bioprinting used for skin grafts and how COVID-19 causes loss of smell.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292421803 and providing your contact details.

Explore other A&P subject texts

Engaging students and embedding learning

Mastering A&P gives you flexible digital tools that engage and activate learning, with online assessments and data to tell you how students are doing, as they go. You tailor, teach and assign as you see fit – resulting in personalized learning that reaches every student.

Learn more about Mastering A&P

Top tips for using Mastering A&P

With our digital tools students learn faster, prepare better for their A&P lab sessions and practical tests, and stay engaged.

• Build knowledge faster with Building Vocabulary Coaching Activities and Interactive Physiology Animations.
• Prepare for the live laboratory with Practice Anatomy Lab, giving them access to widely used specimens and simulations.
• Check their understanding and prepare for exams with mobile-friendly flashcards, and multiple choice and fill-in-the-blanks practice quizzes.

Helping tutors deliver learner success

• Save time creating, managing and grading homework. Give students regular practice and personalized feedback to manage their study time more effectively.
• Target gaps in understanding with automatic Adaptive Follow-Ups, based on the student's past performance on course work, homework, tests and quizzes. 
• Evaluate class performance at-a-glance with the robust gradebook’s easy-to-use diagnostics.
• Experience fully engaged students in lectures, stimulate active class discussion and tailor teaching to the cohort’s needs, with Learning Catalytics bring-your-own-device classroom response system.

Start the digital transformation of your course today

We hope that you’ll choose this text and Mastering A&P for your next course.

We’re here to help you integrate our engaging digital content and assessment tools into your course – ask your Pearson representative for more information.

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This post is about the new edition of a popular Digital Marketing textbook. This streamlined seventh edition provides full, practical guidance on optimizing digital media and technology for integrated, multichannel marketing.

It links marketing theory with practical business experience through:

• case studies from cutting edge companies, including ASOS, Spotify, Zappos
• ‘Essential Digital Skills’ boxes that help develop key skills for the workplace
  
• best practice frameworks for digital marketing strategy
  
• key digital marketing techniques including search marketing and conversion optimization
  
• tips for success in social media communications – Twitter, Facebook etc
  

Students and graduates will benefit from the theoretical and practical insight of the latest edition of this world-leading digital marketing text.

Why do instructors choose this textbook?
David Edmundson-Bird, Principal Lecturer in Digital Marketing at Manchester Metropolitan University says

“I have used this book in all its editions since first publication...It is a core text for all the students, because it provides the detail they require at an academic level. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist."

Explore this title and other marketing texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292241579 and providing your contact details.

We hope that you’ll choose Chaffey & Ellis-Chadwick’s Digital Marketing textbook for your next course.

 

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This post is about the new edition of a popular economics textbook. In a world full of volatility, uncertainty and conflicting approaches, Sloman’s Essentials of Economics looks at the key economic issues of today and helps students make sense of them.

 

Fully updated with:

• new examples
• an enhanced discussion of behavioural economics
• policy, including analyses of the implications of the Brexit vote and of various economic policies pursued by the Trump administration
• and more!

Engage students with economics news
The news blog helps students keep up-to-date with current issues in economics through regularly-updated links to a range of articles, videos, podcasts, data and reports: www.pearsoned.co.uk/sloman

Driving positive student outcomes
Combining this text with MyLab™ Economics, our leading online homework and assessment system allows you to reach every student. MyLab personalizes the experience, helping students learn, practice and get results in the course.

Around the world instructors see positive outcomes with MyLab Economics

University of Wisconsin
MyLab Economics was used as a preparation tool in order to engage students with learning and embed learning on a Principles of Macroeconomics course at University of Wisconsin, USA. MyLab Economics was shown to have a positive impact on learners and the study also demonstrated that use of the programme had an impact on student grades.

Read full study

Explore this title and other Economics texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292239590 and providing your contact details.

We hope that you’ll choose Sloman, plus interactive learning with MyLab Economics, for your next course.

 

 

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This post is about the new edition of a popular A&P textbook. Instructors choose Marieb’s Human Anatomy & Physiology for its engaging, conversational writing style, easy-to-follow figures, and its unique clinical insights.

In this new edition we’ve added lots more learning support tools to help students understand key concepts, from extra figures and illustrations to a wider range of videos and animations.

Driving positive student outcomes

Combining this text with Mastering™ A&P, our leading online homework, tutorial and assessment system allows you to reach every student. Mastering personalizes the learning experience and improves results for each student.

Around the world instructors see positive outcomes with Mastering A&P

Lipscomb University
At Lipscomb University, USA results showed that students attained significantly higher quiz, unit exam and final exam average scores if they either:

1. attempted all of the Mastering homework
2. earned a higher average Mastering homework score

Read full study

University of Southampton
Maureen Harrison in the faculty of Faculty of Health Sciences at University of Southampton, UK has been using Mastering A&P since 2013 and has seen pass rates increase:

“Since using [Mastering A&P] to supplement their learning, the pass rate on the multi-choice exam has significantly improved.” Read more

Explore this title and other Health Professions and Nursing texts 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292260853 and providing your contact details.

We hope that you’ll choose Marieb and online learning with Mastering for your next course.

 

Go back to blogs page

read more

This post is about the new edition of a popular Digital Marketing textbook. This streamlined seventh edition provides full, practical guidance on optimizing digital media and technology for integrated, multichannel marketing.

read more

This post is about the new edition of a popular A&P textbook. Instructors choose Marieb’s Human Anatomy & Physiology for its engaging, conversational writing style, easy-to-follow figures, and its unique clinical insights.

In this new edition we’ve added lots more learning support tools to help students understand key concepts, from extra figures and illustrations to a wider range of videos and animations.

read more

This post is about the new edition of a popular economics textbook. In a world full of volatility, uncertainty and conflicting approaches, Sloman’s Essentials of Economics looks at the key economic issues of today and helps students make sense of them.

read more