This post is about the new edition of a popular Digital Marketing textbook. This streamlined seventh edition provides full, practical guidance on optimizing digital media and technology for integrated, multichannel marketing.

It links marketing theory with practical business experience through:

• case studies from cutting edge companies, including ASOS, Spotify, Zappos
• ‘Essential Digital Skills’ boxes that help develop key skills for the workplace
  
• best practice frameworks for digital marketing strategy
  
• key digital marketing techniques including search marketing and conversion optimization
  
• tips for success in social media communications – Twitter, Facebook etc
  

Students and graduates will benefit from the theoretical and practical insight of the latest edition of this world-leading digital marketing text.

Why do instructors choose this textbook?
David Edmundson-Bird, Principal Lecturer in Digital Marketing at Manchester Metropolitan University says

“I have used this book in all its editions since first publication...It is a core text for all the students, because it provides the detail they require at an academic level. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist."

Explore this title and other marketing texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292241579 and providing your contact details.

We hope that you’ll choose Chaffey & Ellis-Chadwick’s Digital Marketing textbook for your next course.

 

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This post is about the new edition of a popular economics textbook. In a world full of volatility, uncertainty and conflicting approaches, Sloman’s Essentials of Economics looks at the key economic issues of today and helps students make sense of them.

 

Fully updated with:

• new examples
• an enhanced discussion of behavioural economics
• policy, including analyses of the implications of the Brexit vote and of various economic policies pursued by the Trump administration
• and more!

Engage students with economics news
The news blog helps students keep up-to-date with current issues in economics through regularly-updated links to a range of articles, videos, podcasts, data and reports: www.pearsoned.co.uk/sloman

Driving positive student outcomes
Combining this text with MyLab™ Economics, our leading online homework and assessment system allows you to reach every student. MyLab personalizes the experience, helping students learn, practice and get results in the course.

Around the world instructors see positive outcomes with MyLab Economics

University of Wisconsin
MyLab Economics was used as a preparation tool in order to engage students with learning and embed learning on a Principles of Macroeconomics course at University of Wisconsin, USA. MyLab Economics was shown to have a positive impact on learners and the study also demonstrated that use of the programme had an impact on student grades.

Read full study

Explore this title and other Economics texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292239590 and providing your contact details.

We hope that you’ll choose Sloman, plus interactive learning with MyLab Economics, for your next course.

 

 

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This post is about the new edition of a popular A&P textbook. Instructors choose Marieb’s Human Anatomy & Physiology for its engaging, conversational writing style, easy-to-follow figures, and its unique clinical insights.

In this new edition we’ve added lots more learning support tools to help students understand key concepts, from extra figures and illustrations to a wider range of videos and animations.

Driving positive student outcomes

Combining this text with Mastering™ A&P, our leading online homework, tutorial and assessment system allows you to reach every student. Mastering personalizes the learning experience and improves results for each student.

Around the world instructors see positive outcomes with Mastering A&P

Lipscomb University
At Lipscomb University, USA results showed that students attained significantly higher quiz, unit exam and final exam average scores if they either:

1. attempted all of the Mastering homework
2. earned a higher average Mastering homework score

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University of Southampton
Maureen Harrison in the faculty of Faculty of Health Sciences at University of Southampton, UK has been using Mastering A&P since 2013 and has seen pass rates increase:

“Since using [Mastering A&P] to supplement their learning, the pass rate on the multi-choice exam has significantly improved.” Read more

Explore this title and other Health Professions and Nursing texts 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292260853 and providing your contact details.

We hope that you’ll choose Marieb and online learning with Mastering for your next course.

 

Go back to blogs page

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This post is about the new edition of a popular Digital Marketing textbook. This streamlined seventh edition provides full, practical guidance on optimizing digital media and technology for integrated, multichannel marketing.

read more

This post is about the new edition of a popular A&P textbook. Instructors choose Marieb’s Human Anatomy & Physiology for its engaging, conversational writing style, easy-to-follow figures, and its unique clinical insights.

In this new edition we’ve added lots more learning support tools to help students understand key concepts, from extra figures and illustrations to a wider range of videos and animations.

read more

This post is about the new edition of a popular economics textbook. In a world full of volatility, uncertainty and conflicting approaches, Sloman’s Essentials of Economics looks at the key economic issues of today and helps students make sense of them.

read more

This post is about the new edition of a popular Calculus textbook. Offering more built-in guidance than any other text in its field, this new edition of Calculus for Business, Economics, Life Sciences, and Social Sciences  by Barnett et al has a host of features to help students to study on their own or revise key topics. The enhanced design and updated data and applications will really help students “get the idea”.

This 14th edition introduces:

• Clean page layout that is free of potentially distracting elements – particularly appealing to visual learners.
  
• Maximized instructional potential of figures through full color rendering.
  
• Side margin reminders reinforce learning points and concepts or return students to earlier sections.
  
• Rewritten Theorem 3 – making it applicable to more general intervals.
  
• New, more intuitive and less technical treatment of the concept of the future value of a continuous income stream.
  

Driving positive student outcomes through application and practice

Use MyLab Math, our leading online homework, tutorial, and assessment system, in your course to create personalized and continuously adaptive learning experiences for your students. Over 4,200 assignable exercises help you assess how students set up and solve problems, encourage practice of key concepts and provide opportunities for students to check their understanding. 

MyLab reacts to student performance and helps them to absorb course material and understand difficult concepts – leading to improved results for all higher education students.

Connors State College saw improved grades
This US college purchases MyLab Math for all students and has integrated it into their virtual learning environment for increased student engagement. (This delivery option is referred to in this study as ‘Pearson Inclusive Access’.)

1. After Pearson Inclusive Access was implemented at Connors State College, Oklahoma, the percentage of students enrolled in MyLab Math submitting homework assignments increased from 75% to 87%.
   
2. Trigonometry students submitted homework assignments within two weeks (previously occurring over a five or six-week period)
   
3. Trigonometry student grades improved dramatically – with 74% of students earning anA or B (39% before Inclusive Access)
   

Read full study

Learn more about MyLab Math

Explore this title and other Maths and Sciences texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292266152 and providing your contact details. 

You can also request more information on integrating MyLab Math into your course through your virtual learning environment.

We hope that you’ll choose Barnett’s calculus textbook and MyLab Math for your next course.

 

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This post is about the new edition of a popular Calculus textbook. Offering more built-in guidance than any other text in its field, this new edition of Calculus for Business, Economics, Life Sciences, and Social Sciences  by Barnett et al has a host of features to help students to study on their own or revise key topics. The enhanced design and updated data and applications will really help students “get the idea”.

read more