Discover new editions of two best-selling texts for Principles of Marketing courses, which both come with our online learning and assessment platform, MyLab Marketing. 

Find out which one best complements the emphasis in your course:

Kotler and Armstrong – Marketing: An Introduction 

• Choose this text for new discussions, examples and figures on recent developments across the marketing mix and for a focus on recent disruptions in the marketing environment.
  
• If your students will be interested in the real marketing issues and strategies from brands like Amazon, Google, Starbucks and Apple, then this is the text for your course.

 

Solomon, Marshall and Stuart – Marketing: Real People, Real Choices

• If you want to help your students understand how real decision makers confront decisions in their jobs and the real impact it has on their company, this title would be perfect for you.
  
• Choose this new edition if the marketing choices made by LEGO, Spotify, Proctor & Gamble and PepsiCo would fascinate your students and especially if your goal is to build their understanding and skills around Marketing Metrics.
  

 

Explore other Marketing subject texts (PDF)

Request your sample copies today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292433103 (Kotler/Armstrong) and/or 9781292434384 (Solomon/Marshall/Stuart) and providing your contact details.

Personalizing learning and improving results for every student

With MyLab Marketing’s flexible and adaptive digital tools – like assignments that allow students to practice their marketing metrics and analytics skills – you can create courses that fit the unique needs of your curriculum and your students. Interactive course-specific content can be tailored and assigned to activate your learners, while online assessments and progress data give immediate feedback and help you decide what to teach and how best to teach it.

Learn more about MyLab Marketing

Top tips for using MyLab Marketing for student success

Before class

• Set Marketing Metrics Assignments so that students can start practicing their skills and improve their understanding of this key area.
  
• Encourage them to watch videos on a range of topics that bring business concepts to life and illustrate marketing concepts they’re learning about in class.
  

During class

• Set quizzes that assess students’ subject understanding of videos they’ve watched beforehand.
  
• Use Learning Catalytics classroom response system, to stimulate discussion and engagement.
  
• Let students explore branching marketing scenarios that show them the impacts of their decisions. These Mini Sims (simulations) use real-world business challenges to embed learning and understanding.
  

After class

• Set regular homework worth a total of 10-20% of the module – assignments are auto-graded which saves you time and your students get instant personalized feedback on their progress.
  
• Encourage students to work through practice exercises. MyLab Marketing shows them which topics they have mastered and those they should study more.
  
• Tailor your teaching material to student needs based on the data produced.

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content and online assessment tools into your next marketing course – ask your Pearson representative for more information.

 

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Teach students how to make effective decisions by understanding economic concepts, rather than solely focusing on technique, with Introduction to Management Accounting by Horngren, et al.

In todays troubled economy, it’s important to show students how managerial decisions can affect business costs and why companies use various techniques. This revised edition describes both theory and common practice, across all sectors and business sizes, through new global examples and recent events, and emphasises why companies use various techniques.

There’s plenty of new and updated content, including:

• Reflexive Manager boxes – discussing the issues that a real-world manager would face.
• Business insights into well-known organizations like Starbucks, Boeing, Harvard University, McDonalds, and Microsoft.
• Increased coverage of ethics and entrepreneurship.
• New and significantly revised end-of-chapter problem sets provide fresh, new examples.

 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292412566 and providing your contact details.

Explore other Accounting subject texts (PDF)

Deliver measurable results by integrating MyLab Accounting

MyLab Accounting creates personalized, online learning experiences that are continuously adaptive. Reacting to how students are actually performing, it gives them data-driven guidance to better absorb course material and understand difficult concepts. You can set regular automatically graded homework to save on marking time.

Top tips for using MyLab Accounting 

In-class engagement

• Customize your lectures and encourage class discussion with Learning Catalytics. Students engage in interactive tasks and thinking via their smartphones, tablets, or laptops, and Learning Catalytics generates real-time analytics, resulting in an amazing student response tool that promotes learning.
  

Seamless access

• With Pearson’s integration your students can access homework and learning tools directly from your Learning Management System via a single login from the first day of your module.
  

Real application

• Give students valuable opportunities to practice important accounting skills in Excel with auto-graded projects. Within minutes of submitting their work, they receive reports with personalized, detailed feedback.
• Bring real-world case studies and Financial Times articles into the classroom. Accompanying open response questions encourage students to apply accounting concepts to reality.

Learn more about MyLab Accounting

Start the digital transformation of your course today

We hope that you’ll choose Introduction to Management Accounting and MyLab Accounting.

We’re here to help you integrate our engaging digital content into your next course – ask your Pearson representative for more information.

 

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Help students master financial concepts core to their future careers and solve problems faced by today’s practitioners, with latest Fundamentals of Corporate Finance by Berk, DeMarzo & Harford. New and revised content includes:

• The Valuation Principle – explaining the foundation of all financial decision-making.
• The latest tax codes – keeping your course current with rulings and regulations.
• Guided Problem Solutions – a three-step, problem-solving methodology: Plan, Execute, and Evaluate.
• Personal Finance GPS – examples of financial analysis in everyday life.
• Common Mistake boxes – common misunderstandings of core concepts and calculations.
• Data and Integrative Cases – realistic data-analyzing exercises and problems.

Explore other Finance subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292437156 and providing your contact details.

Driving and improving results, student by student

Reach every student, wherever they are with online homework, tutorial and assessment tools in MyLab Finance. The highly adaptive content can be personalized to each student and is designed to embed learning in an engaging way while they explore difficult concepts. Plus features like auto-grading and Learning Catalytics mean that MyLab gives students hands on practice while you spend less time grading.

Learn more about MyLab Finance    

Top tips for using MyLab Finance

Letting you concentrate on teaching and driving higher performance

• Make lectures engaging and lively and encourage class discussion with Learning Catalytics – our bring-your-own-device classroom response system.
  
• Set regular homework but save time with marking. The homework and test manager lets you create, import and manage online homework assignments, quizzes and tests that are automatically graded. Students get regular practice and immediate feedback and you get on with teaching.
  
• Quickly get to grips with your students’ learning journeys. MyLab Finance helps you assess individual performance and activity in real time and analyze how to target strengths and identify opportunities to develop, for a truly personalized experience.

For better students outcomes and learning experiences

• Get students to practice important finance skills in Excel. They develop their proficiency with this key Microsoft Office application and receive personalized reports and detailed feedback through auto-grading – and you save time.
  
• Bring the real world of finance alive with case studies and Financial Times articles that have accompanying open response questions, to engage students and embed finance concepts.
  
• Encourage active interaction. Because students can access MyLab resources and complete assessments on their mobile device, they can study whenever and wherever they choose and are more likely to stay on track.

Learn more about MyLab Finance

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content and assessment tools into your next
finance course – ask your Pearson representative for more information.

 

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Give your students a comprehensive introduction to the concepts of direction, design, delivery and development of operations management with popular text, Operations Management by Slack, Brandon-Jones & Burgess. The authors give students the benefit of their wealth of experience helping improve businesses of all shapes and sizes, including a plethora of international examples. New and updated content includes:

• Emphasis on Lean Operations and its role in planning, control and improvement.
• Extended problems and applications questions – to aid practice in analyzing operations.
• New responsible operations sections covering social, ethical and environmental issues.
• Added 11 new end-of-chapter case studies – suitable for short class discussions and more extended activities.
• Over 100 Operations in Practice examples.
• Further guidance for analyzing operations issues through worked examples.
  

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Revel – Encouraging more active learning

Research shows that, when it comes to studying and homework, students very often don’t read enough and are not prepared for class. They also don’t always value self-study and may lose motivation and fall behind in their learning. Revel is a teaching and learning system that blends author content with interactive media and continuous assessment tools to encourage students to learn and practice in a fluid way. Revel is easy to use – right from day one in the classroom, with flexible access to content that is designed to engage, motivate and develop critical thinking skills as students build subject confidence and knowledge.

Learn more about Revel  

Assign, Assess and Action for improved class results

As an instructor, Revel can help you to: 

• Choose and order your learning content to match your course.
• Customize questions or add your own.
• Assign material before or after class.
• Set due dates for reading, video quizzes, progress-check MCQs, journal questions and shared writing exercises.
• Assess individual and class performance and identify any disengaged or under- performing students.
• Take action in your class to address learning gaps.
  

Read a little, do a little, learn a lot

Students benefit from:

• Active and engaging learning experiences through videos, interactive content, dynamic diagrams and quizzes – students are more likely to complete their assigned reading and retain what they've read.
• Access to Revel from any device, at any time, online and offline.
• Read-aloud feature – for learning on the go and to support accessibility.
• Exercises that encourage them to pause, question things and develop critical thinking.
• Tailored reading, writing and journal exercises.
• Opportunities to check their understanding at regular intervals before moving on.
• Immediate feedback that keeps them on track and motivated.

Learn more about Revel  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292408248 and providing your contact details.

We hope that you’ll choose Revel for Operations Management by Slack, Brandon-Jones & Burgess.

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content into your next Introduction to Operations Management course – ask your Pearson representative for more information.

 

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Streamlined, improved and expanded; Fundamentals of Futures and Options Markets by John C Hull, offers an appealing, logical and easy-to-grasp introduction to financial mathematics.

It simplifies the language for a less mathematically sophisticated audience and omits calculus completely, making it suitable for more courses. Educators can easily teach later chapters in their preferred order, and pedagogical features, practice questions and quizzes help students understand and retain core concepts.

The new and expanded content includes: 

• Trends in the derivatives market and its move towards IOS discounting. 
• LIBOR discounting.
• New regulations concerning the clearing and trading of OTC derivatives.
• The impact of daily settlement when futures contracts are used for hedging.

Additionally, DerivaGem Fundamentals 4.0, easy-to-use software includes two new Excel applications:

• Options Calculator – for valuing many of the derivatives discussed in this text
• Applications Builder – enabling users to build their own applications.
  

Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

Explore other Finance subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292422114 and providing your contact details.

We hope that you’ll choose Hull’s Fundamentals of Futures and Options Markets for your next course.

 

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Your students will gain a fuller understanding of data-driven digital marketing through the insights, activities and exercises in revised Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick.

There is simplified and new content and a clear structure blending learning objectives and topics for your students to work through.  

New or updated content includes:

Updates within the text help your students make connections across concepts in cell biology:

• The 7Ds of digital marketing – now covering the importance of goal setting, strategy and customer insight.

• Focus on Big Data, AI and machine learning – using data-driven marketing for growth.

• How email marketing and social media support customer lifecycle activities.

• Case studies featuring social media influencers, TikTok advertising, Bitcoin and blockchain.

• Practical insight into using Google Analytics to improve digital channel performance.

• Updated case studies featuring start-up and not-for-profit businesses.

Like all of our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

Explore other Marketing subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292400969 and providing your contact details.

We hope that you’ll choose Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick for your next Digital or Internet Marketing course.

 

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The new edition of Becker's World of the Cell by Hardin, Bertoni & Kleinsmith with Mastering Biology provides a wide array of digital tools to help you deliver more engaging learning experiences, whether you’re running an online, blended or hybrid modules. Mastering Biology provides you with world-leading digital content to support your teaching, so you can focus on getting the best out of your students.

Tips for integrating Mastering Biology in your teaching

High-quality videos to engage

Mastering Biology contains lots of great videos, all designed to support students’ learning. There are lots of ways to use them as part of your blended delivery:

• Assign a video to students for an overview of a topic before your lecture.
• Use videos to engage students in your lectures – online or in-person.
• Set video questions as part of homework – the visualizations will help your students grasp key concepts.
  

1000s of ready-made questions for assessments

The huge bank of problems in Mastering Biology is aligned to the textbook, or you can easily create your own custom questions. Use them as part of your module assessment:

• Set regular homework – fellow educators recommend that Mastering assignments make up 10-20% of the module mark.
• Run your mid-term quiz in Mastering using built-in tools to mitigate collusion.
• Assignments are auto-graded which saves you time.
• Students get instant personalized feedback on their progress.
  

eText for flexible learning on-the-go

Give your students access to their textbook wherever they are with Pearson eText. Plus, you can guide their learning to increase motivation:

• Customize the table of contents to match your teaching.
• Add and share your own notes with students so they connect their eText with what they learn in class.
• Check the Analytics Dashboard to see how students are working in their eText. 
• Assign a chapter or specific section to hold students accountable for their reading.

Learn more about Mastering Biology

What’s new in the textbook?

Updates within the text help your students make connections across concepts in cell biology:

• Make Connection Questions reinforce fundamental conceptual connections in cell biology and Quantitative Questions encourage the ability to perform and interpret calculations. (Assignable in Mastering Biology.)

• Data Analysis Questions within the text help students practice their data interpretation skills. 

• Molecular genetics material is now placed earlier in the book to flow more naturally into the discussion of intracellular trafficking.

• Highlights from the most recent advances in the understanding of cell biology.
  

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292426525 and providing your contact details.

Explore other Biology subject texts (PDF)

We hope that you’ll choose this text and Mastering for your next Cell Biology course.

Start the digital transformation of your course today

We’re here to help you integrate our engaging digital content into your next cell biology course – ask your Pearson representative for more information.

 

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Help your students develop skills to make informed business decisions with revised Financial Accounting for Decision Makers by Atrill and McLaney. 

The new edition embeds the principles, techniques and understanding students will need in their future work through:

• The latest thinking on what makes good auditing.
• Real-life examples from companies like BP and JP Morgan which help you engage students and show applications – many now include impact of COVID-19 pandemic.
• Activities that reinforce learning, measure progress and develop ability to apply knowledge to practical application.
• Exercises testing knowledge of core ideas and developing critical thinking. These cover a range of levels, making them equally useful for students from non-accounting backgrounds and the more advanced.
  

Improving results for students everywhere

MyLab Accounting is a digital learning platform containing 1000s of tried and tested problems that you can easily assign to your students. With auto-grading and activities to support students as they study, MyLab can help your students make progress and allows you to monitor and respond to individual and class progress.

Learn more about MyLab Accounting

Top tips for using MyLab Accounting:

Set regular online assignments with feedback

• Set regular homework so students can practice and test their knowledge.
• Create assignments from a huge range of problems, videos, quizzes and question sets.
• Let auto-graded assignments lighten your work load – especially helpful when you have large cohorts to support!
• Tailor your guidance and feedback to individuals, groups or the whole class.
• Deliver immediate feedback – students can see more quickly where they’ve excelled or need to do more work and get straight on with practicing and learning.
  

Support students to practice important accounting skills

• Excel projects in MyLab help students to develop their proficiency with this key Microsoft Office application.
• Projects are auto-graded – saving you marking time.
• Detailed personalized feedback, within minutes of submitting their work, builds confidence and competence.
• Realistic business scenarios in our interactive ‘Accounting in Action’ tool, illustrate the connections between theory and the practical tasks needed by business leaders and investment analysts in today’s workplace.

Explore other Accounting subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292409184 and providing your contact details.

We hope that you’ll choose Atrill and McLaney and MyLab for your next Financial Accounting course.

 

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Exploring Research by Neil J. Salkind offers your students an engaging and user-friendly guide to collecting and analyzing data and a thorough instruction on research writing. It explores problem selection, sampling and generalizability and measurement processes used in the social and behavioral sciences. 

New material includes:

• Tips and tricks to set up an IBM SPSS Datafile.
  
• Using SPSS software to de-mystify statistics. 
  
• How to use Excel for data analysis.
  
• Coverage of software for dealing with qualitative data.
  
• Tips on using social media as a research tool.
  
• Added content on conducting research and literature reviews online.

Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

Explore other sociology subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292364315 and providing your contact details.

We hope that you’ll choose Salkind for your next research methods in social science course.

 

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Prepare undergraduates to apply chemical reaction kinetics and physics to the design of chemical reactors. Elements of Chemical Reaction Engineering by H. Scott Fogler integrates text, visuals and computer simulations to help students explore the topic.

The 6th edition has plenty of new content including:

• Living Example Problems and Molecular Simulations – for real-world chemical reaction engineering problems.
  
• Examples, problems and video instruction – to explore key issues and help students develop creative problem-solving skills.
  
• Expanded coverage of bioreactions and industrial chemistry and increased emphasis on alternative energy sources such as solar and biofuels.
  
• Crucial safety topics to address the latest Chemical Reactor Safety (ABET) requirements.
  
• The author has also made major changes to his companion website – http://www.umich.edu/~elements/5e – to better facilitate Inquiry Based Learning through interaction exercises.
  

Like all our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

Get an examination copy.

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292416663 and providing your contact details.

We hope that you’ll choose Fogler for your next course.

Explore other Engineering subject texts (PDF)

 

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