• Give your students confidence in Python programming with updated text

    Help your students recognize the logic behind developing high-quality programs with the 5th edition of Starting Out with Python by Tony Gaddis. With the updated text, you can teach this increasingly popular object-oriented language, from the fundamentals to the details.

    New content includes:

    • Two commands for reading user input with dialog boxes
    • Database programming,
    • Comprehension expressions introduced and explained
    • F-strings – easy to learn concise and intuitive syntax
    • String tokens
    • GUI programming topics
    • Function topics – including random choice and pass keyword

    Mastering programming fundamentals

    With MyLab Programming give your students unlimited opportunities for interactive practice to gain programming experience and master fundamentals while you focus on higher-level concepts. Learners work through hundreds of auto-graded coding exercises that are graduated in complexity and mapped to this textbook.

    Learn more about MyLab Programming

    Explore other Computer Science subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292408637 and providing your contact details. 

    We hope that you’ll choose Gaddis and MyLab Programming for your next introductory programming course.


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  • More support for efficient studying with updated Anatomy & Physiology text

    Students will study more efficiently for A&P tests using the tips and tools in latest edition of popular text.

    Support your students’ active learning, review, practice and preparation for quizzes and tests in Anatomy & Physiology. The latest edition of Essentials of Human Anatomy & Physiology by Marieb & Keller has brief and accessible text and the right balance of anatomy, physiology and clinical coverage to encourage course success. It features even more study tips, outlines, organized fact lists and self-assessment questions including;

    • Figure Questions – to practice interpreting illustrations.
    • Did You Get It? Questions – to check understanding of concepts
    • Critical Thinking and Clinical Application questions – to apply learning to clinical situations

    Supporting students’ learning needs and your teaching style

    Combined with this text, Mastering A&P’s digital platform lets you create a course that supports your students’ learning and is unique to your curriculum and teaching. Tools activate and engage learning while online assessments and data tell you how students are doing – helping you decide what to teach and how best to teach it – and ensuring you reach every student.

    Mastering A&P

    Around the world instructors use Mastering A&P to help students succeed

    At University of Texas, USA two instructors used Mastering A&P to support their students in different ways. One instructor set graded homework assignments, along with Dynamic Study Modules and Adaptive Follow-Ups, to develop students’ study skills and provide learning opportunities outside of class. They saw an increase in exam averages and course success rates. 

    The other instructor chose to use the quizzing tools to help learners track their understanding

    The second instructor’s students said:

    “I like Mastering because it helped me realize what I needed to study and tested me to see if I really understood what I had learned.”

    “I like how it helps me practice the material and shows me what I need to study more.”

    “I found the Dynamic Study Modules to be the most useful resource for studying.” 

    “The Dynamic Study Modules helped me study by giving me explanations on the questions I get wrong.”

    Read more (PDF)

    Next steps

    Explore other Anatomy & Physiology subject texts (PDF)

    Join our upcoming Mastering Biology webinar for a relevant introduction to Mastering

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292401942 and providing your contact details.

    We hope that you’ll choose Marieb & Keller with Mastering for your next course.


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  • Making Remote Teaching and Learning work at Gulf University for Science and Technology (GUST) – Kuwait

    Faced with the unfolding challenges of the Covid-19 pandemic, GUST instructors wanted to ensure that over 117,000 combined Math and English Language students continued to get a consistently high-quality learning experience. As the crisis has eased, they’ve used the Pearson digital tools they adopted to enhance the university’s blended educational offering.

    In 2020, GUST’s Math and English Foundation Program teams were tasked with keeping learners engaged during the lockdown, ensuring none fell behind and that all teaching plans were maintained. Using Microsoft Teams to regularly ‘meet’, and liaising with their dedicated Pearson representative, they explored how course eBooks could work alongside online resources including MyLab Math, Learning Catalytics and Active Quiz in Moodle.

    Training both faculty and students to access and use the resources in new ways (in a very short time frame) was a priority, as was motivating students to accept virtual office hours. Pearson offered advice on delivering assessments and how to support students who felt they needed more than just video lectures for their learning needs.

    The ability to work effectively and safely from their own homes benefited all parties and the asynchronous model meant teaching and learning could happen at times to suit individuals, in an engaging way. Everyone adapted quickly to trying out new learning styles. 

    Working together across departments to meet the challenges of a rapidly unfolding global crisis has brought far-ranging benefits to GUST and its teaching staff. The Math and English Foundation Units shared their growing knowledge of tech solutions for teaching and assessing their students’ development and, with Pearson support, gained confidence in synchronous and asynchronous online teaching methods that they’ll apply well into the future. Students benefited from flexible learning opportunities and the simplicity of using digital resources to interact in team activities and ‘classroom’ discussions remotely but in real-time.

    “We believe this framework can be used by other educators, institutions and universities who would like to transition from the traditional model to a virtual model. In fact, this could possibly be integrated into your existing model for a better teaching and learning experience.”
    Milena Baeff, Math Foundation Unit, GUST

    GUST recommends other universities take advantage of Pearson’s experience and breadth of services, collaborate with other faculty teams remotely – even across time zones – and create blended learning experiences that will be better for teaching staff and students now and into the future.

    Read the full story (COM)

    Explore our wide range of online tools to support your digital transformation

    To learn more about our learning platforms, join one of our HE Steps Up events or catch up on a recent webinar


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  • Updated marketing text addresses latest customer engagement tools, practices and developments

    The revised edition of Kotler and Armstrong’s popular Principles of Marketing continues to build on the importance of customer involvement in shaping brands, and more specifically brand conversations, experiences, advocacy and community.

    It offers fresh insights into real marketing practices from all-stars including Walmart, Amazon, Netflix and Apple to encourage students to explore current issues such as mobile and social marketing, ethics and financial marketing analysis. New and updated cases enable students to apply what they’ve learned to actual company and brand situations.

    NEW: This title comes with Pearson Horizon, a digital courseware solution for optimal student engagement. Discover more about Pearson Horizon for Marketing here.

    Engaging students with immersive content, tools, and experiences

    Pearson Horizon brings a contemporary look and feel, and enhanced user experience both in the classroom and outside. It provides you with an easy, ready to use digital component to your course, that you students can access online and offline.

    Learn more about Pearson Horizon for Marketing

    Ready for a more sophisticated digital learning experience? Engage your students with My Lab Marketing’s diverse range of tools including:

    • Mini simulations to explore how their decisions impact on a business. 
    • Assignments to practice their marketing metrics and analytics skills. 
    • Videos covering a variety of business topics (with quizzes to assess comprehension) relate to in-class theory. 

    Learn more about MyLab Marketing

    Instructors see consistent outcomes across course formats with MyLab Marketing

    Ohio State University, USA instructors saw a positive correlation between MyLab Marketing assignment scores and MyLab quiz scores for the hybrid  (blended) and online cohorts on their marketing course. Through MyLab, students in both formats get the same course experience – earning similar homework, quiz, exam and final course grades across both course formats. In a student survey, 87% agreed that simulation assignments helped them develop important critical thinking and decision-making skills.

    Average Course Assignment and Assessment Scores for Online (n=316) and Hybrid (n=249) Sections, Fall 2018 are shown in this table: 

    Read full study

    Getting started

    We hope that you’ll choose Kotler and Armstrong’s Principles of Marketing  and MyLab Marketing for your next course. 


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  • Student engagement is enhanced by revised structure of popular math text

    This 6th edition of a popular math for economics textbook has lots of new and updated content.

    Students will acquire the key mathematical skills needed to master and succeed in economics and enjoy enhanced engagement with popular text, Essential Mathematics for Economic Analysis (Sydsaeter, Hammond, Strom & Carvajal) thanks to the extended and revised structure of the 6th edition. New and updated content now includes:

    • Concave and convex functions, multiple integrals, eigenvalues and quadratic forms.
    • Exercises and worked examples throughout each chapter to practice skills and improve techniques.
    • Chapter reviews test understanding of a topic and give students confidence to progress.

    Flexible, easy course creation to fit your needs
    We recognize that every course is unique. So, whether you like to build your own assignments, teach multiple sections, or set prerequisites, MyLab, the world’s most popular higher education digital learning platform, gives you the flexibility to easily create your math course to fit your needs. Our online learning platform supports assessments for face-to-face, blended or remote teaching, while the personalized self-study tool pinpoints the precise areas where students need to practice.

    Learn more about MyLab Math

    Lecturers around the world see the Impact of providing practice with instant feedback 

    An instructor at Ontario Tech University, Canada who implemented MyLab Math in her Business Math I course found it increased students’ motivation (by providing instant feedback) and gave opportunities for authentic practice outside of the classroom.

    She also found MyLab supported both teaching and learning in a variety of ways with features like “Help Me Solve This”. It helped her reduce her administrative load too (through its automatic marking feature). Pearson representatives also impressed her with their excellent customer support.

    Read full study (PDF)

    Explore other Economics subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292359281 and providing your contact details.

    We hope that you’ll choose Essential Mathematics for Economic Analysis (Sydsaeter, Hammond, Strom & Carvajal) and MyLab Math for your next course.


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  • Engage your students with relevant content on Operations & Process management with revised textbook

    This new edition of a popular textbook will quickly engage your students in the principles of the topic.

    Students will quickly become engaged with the principles of operations and process management operations thanks to a new edition of a popular text. The 6th edition of Operations and Process Management by Slack & Brandon-Jones approaches the topic from a managerial perspective and explores everything from strategic impact, scope and process design to supply chain, product, inventory and capacity management.

    New material includes sections exploring:

    • Servitization
    • Emotional mapping in customer servicing processes
    • Distinctions between front and back-office processes
    • Co-creation of services
    • Implications for operations for subscription services and multiple types of customer

    Case studies and boxed examples throughout the text ensure the content remains relevant and engaging to students.

    Explore other Operations Management subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292350066 and providing your contact details.

    We hope that you’ll choose Operations and Process Management by Slack & Brandon-Jones for your next course.


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