• Student engagement is enhanced by revised structure of popular math text

    This 6th edition of a popular math for economics textbook has lots of new and updated content.

    Students will acquire the key mathematical skills needed to master and succeed in economics and enjoy enhanced engagement with popular text, Essential Mathematics for Economic Analysis (Sydsaeter, Hammond, Strom & Carvajal) thanks to the extended and revised structure of the 6th edition. New and updated content now includes:

    • Concave and convex functions, multiple integrals, eigenvalues and quadratic forms.
    • Exercises and worked examples throughout each chapter to practice skills and improve techniques.
    • Chapter reviews test understanding of a topic and give students confidence to progress.


    Flexible, easy course creation to fit your needs
    We recognize that every course is unique. So, whether you like to build your own assignments, teach multiple sections, or set prerequisites, MyLab, the world’s most popular higher education digital learning platform, gives you the flexibility to easily create your math course to fit your needs. Our online learning platform supports assessments for face-to-face, blended or remote teaching, while the personalized self-study tool pinpoints the precise areas where students need to practice.

    Learn more about MyLab Math

    Lecturers around the world see the Impact of providing practice with instant feedback 

    An instructor at Ontario Tech University, Canada who implemented MyLab Math in her Business Math I course found it increased students’ motivation (by providing instant feedback) and gave opportunities for authentic practice outside of the classroom.

    She also found MyLab supported both teaching and learning in a variety of ways with features like “Help Me Solve This”. It helped her reduce her administrative load too (through its automatic marking feature). Pearson representatives also impressed her with their excellent customer support.

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    Explore other Economics subject texts (PDF)


    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292359281 and providing your contact details.

    We hope that you’ll choose Essential Mathematics for Economic Analysis (Sydsaeter, Hammond, Strom & Carvajal) and MyLab Math for your next course.

     

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  • Engage your students with relevant content on Operations & Process management with revised textbook

    This new edition of a popular textbook will quickly engage your students in the principles of the topic.

    Students will quickly become engaged with the principles of operations and process management operations thanks to a new edition of a popular text. The 6th edition of Operations and Process Management by Slack & Brandon-Jones approaches the topic from a managerial perspective and explores everything from strategic impact, scope and process design to supply chain, product, inventory and capacity management.

    New material includes sections exploring:

    • Servitization
    • Emotional mapping in customer servicing processes
    • Distinctions between front and back-office processes
    • Co-creation of services
    • Implications for operations for subscription services and multiple types of customer

    Case studies and boxed examples throughout the text ensure the content remains relevant and engaging to students.

    Explore other Operations Management subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292350066 and providing your contact details.

    We hope that you’ll choose Operations and Process Management by Slack & Brandon-Jones for your next course.


     

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  • Help your students stay current with Artificial Intelligence technology and concepts using this popular text

    Discover what’s new in best-selling textbook Artificial Intelligence: A Modern Approach.

    In this updated, 4th edition of Artificial Intelligence: A Modern Approach, authors Russell & Norvig offer the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. They cover the latest advances using a more unified manner and have added new material on:

    • Probabilistic programming, multi agent decision making and machine learning
    • Robotics (including human interaction)
    • Transfer learning for deep learning
    • Computer vision, natural language understanding and speech recognition
    • Privacy, fairness, the future of work and safe AI.


    Explore other Computer Science subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292401133 and providing your contact details.

    We hope that you’ll choose Russell & Norvig for your next Artificial Intelligence course.

     

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  • Connect biology with the world outside the classroom for your students

    This updated popular biology text helps students to connect biology concepts and scientific research for a deeper understanding of the subject. Campbell Biology: Concepts & Connections (Taylor, Simon, Dickey & Hogan) now includes vital learning support features in each chapter:

    • Figure Walkthroughs with narrated explanations – guiding deeper understanding.
    • Connection Modules – linking to examples of issues in the world outside the classroom.
    • Evolution Connection Modules – demonstrating evolution as a theme for the study of life.
    • Career photos – highlighting careers that relate to a general biology course.


    Dynamic and assignable teaching tools for deeper understanding of concepts

    Mastering Biology is our online homework, tutorial and assessment program that helps students master key concepts. New Figure Walkthroughs can now be assigned to students to support their understanding. Updated and assignable Dynamic Study Modules in the new edition course feature matching and multiple-choice questions specific to Campbell Biology: Concepts & Connections.

    Learn more about Mastering Biology

    Instructors around the world use Mastering to drive higher exam averages

    Instructors around the world use Mastering to drive higher exam averagesInstructors at Santa Rosa Junior College, USA use Mastering Biology to administer graded homework with automatic feedback and to provide students with additional resources for extra help and support. Initial analysis has shown that students who do more extra credit Mastering assignments get significantly higher exam averages than students who skip one or more assignment. In addition, 87% of students surveyed agreed that Mastering homework helped them do better on exams.

    Student Survey Responses (n=24):


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    Explore other Biology subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292401348 and providing your contact details.

     

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