Here in the Middle East Higher Education team we’re running various initiatives to support you, your students and their families during this critical period for teaching, learning and exam preparation. Plus, we are all available to support you in your efforts to facilitate and manage your virtual classroom. Just get in touch!

Free access to digital solutions for online assessment and learning

Our digital solutions offer a range of tools to support your teaching including auto-graded homework assignments, practice questions, online-quizzes, engaging multimedia learning tools such as videos, eBooks and mini-simulations, all with instant student feedback and a comprehensive professor gradebook.

We are offering two weeks’ free access to you and your students to courses that are available with MyLab/Mastering solutions. Please fill in this form and we will get back to you promptly.

Professional Development webinars with experts, including fellow academics

We’ve been running webinars over the past few weeks, covering everything from virtual classrooms and faculty advice on implementing technology to communication and enhancing students’ soft skills and career readiness.

Look out for news of upcoming sessions on social media or catch up on recent ones by watching recordings on our YouTube channel.

A number of these are suitable for learners, so why not share them with your students to help them get the most out of learning while they’re not on campus?

Effective communication in the new digital world with Leadership Coach Andreas Patranos

Career Success – Manage your career path & build your personal brand
 

Next steps

Learn more about everything we’re doing and the digital solutions available to help facilitate remote learning on our website.

Need urgent support during the COVID-19 (Coronavirus) pandemic?

For help setting up, manage, start and facilitate your virtual classroom, please fill in this form.

Read more about media coverage on Pearson Middle east support to learners and educators during COVID-19

• Economy Today 
  
• Zawya
  
• Eye of Dubai
  
• Edarabia

Please follow us on social for more updates, upcoming webinars and other news as it happens.

        

 

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This post is about the new edition of a popular Marketing textbook.

This revised text focuses on the questions, concerns and crises facing global markets through:

• New and updated cases – including Apple, Google and McDonald’s.
• Examples of current global marketing practices.
  
• Quotations from global marketing practitioners and industry experts.
  
• Insights into the complexities of the external environment, including economic and social disruption and their implications for global marketers.
  
• ‘Hot topics’ – including social media, BRICS nations, sustainability and corporate social responsibility.
  
• Recent research findings.
  

 

MyLab Marketing – Improving results, one student at a time

Improve learning outcomes by engaging your students with MyLab Marketing online homework, tutorial and assessment tools. MyLab Marketing helps students think like managers by giving them the opportunity to apply course concepts to real-world business challenges – strengthening their critical thinking skills as they understand the impact of their decisions on an organization. MyLab reacts to how students are actually performing, offering data-driven guidance that helps them better absorb course material and understand difficult concepts. Includes a Video Library: a curated collection of videos that helps students understand why they’re learning key concepts and how to apply them in their careers.

Learn more about MyLab Marketing

Around the world instructors see positive outcomes with MyLab Marketing

At Texas A&M University, Corpus Christi, USA, MyLab was used to standardize the quality and quantity of course assignments and assessments for online and face-to-face students. Courses could be taught by any instructor and content changes made quickly. MyLab also helped instructors to create problem sets, assessments and real-world application exercises. They found:

• 85% of students scoring above average on MyLab assignments earned an A as their average quiz grade (see graph below).
  
• Students who passed all or most of the MyLab quizzes also earned higher final grades.
  
• 90% of students agreed MyLab Mini Sims helped them apply course concepts to real business challenges.

Average MyLab Quiz Letter Grade Based on Average MyLab Assignment Score, Fall 2018 (n=146)

Read the full study

Get started

• Join our MyLab Marketing webinar on 7 April 2020 to discover more
• Explore our other marketing subject texts (PDF)
  
• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292304021 and providing your contact details.

We hope that you’ll choose Green & Keegan and MyLab Marketing for your next course.

 

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This post is about the new edition of a popular consumer behavior textbook.

Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during and after we purchase something and how products can influence the way we feel about ourselves and each other – particularly in the social media and digital age. Many of the topics have both professional and personal relevance – making it easy to apply the theory outside of the classroom.

Updated content includes:

• Examples and trending terms – using popular and familiar brands (including L’Oreal Paris, KitKat, Lush, KonMari, etc.).
• Real-world cases and research studies.
  
• Marketing Opportunity boxes – highlighting ways organizations capitalize on new marketing opportunities.
  
• Chapter openers – exploring practical social media use and other consumer behavior applications.
  
• Marketing Pitfalls.
  
• Real data sets – tying together concepts across chapters and sections.
  

 

Delivering personalized feedback and higher results

MyLab Marketing is a continuously adaptive online homework, tutorial and assessment tool that is designed to help students to develop their critical thinking skills, apply course concepts to real-world business challenges and relate classroom theory to a variety of business topics. The programs also support you to deliver effective tutorials, personalized feedback and higher results – one student at a time.

Learn more about MyLab Marketing

Lecturers use MyLab Marketing to embed course concepts and achieve positive student outcomes

A tutor at College of DuPage, Illinois, USA used Dynamic Study Modules (DSM) and quizzes in MyLab Marketing to encourage her students to read the subject textbook prior to lecture –ensuring they were ready to contribute and participate in class discussion and activities. Students who completed more than the average number of DSM earned higher than average quiz and exam scores. Students collectively agreed that the test-review-retest pattern of the DSM helped them retain information about important course concepts.

Read the full study

Get started

• Join our MyLab Marketing webinar on 7 April 2020 to discover more
  
• Explore our other marketing subject texts (PDF)
• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292318103 and providing your contact details.

We hope that you’ll choose Solomon and MyLab Marketing for your next course.

 

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This post is about the new edition of a popular business textbook.

The new edition of International Business: A Managerial Perspective gives students a thorough understanding of international markets through new material and updated sections including:

• The impact of globalization on competition within industries (e.g. wine, flowers, coffee).
• Ethical and social responsibilities of international businesses.
  
• International trade and investment conflicts (e.g. global taxation, trade in counterfeit goods).
  
• Natural disasters and political upheavals.
  
• The impact of e-commerce on international business.
  
• Cultural, legal and technological differences among countries.
  
• Venturing Abroad – the opportunities and challenges of conducting business outside your home country.
  
• Emerging Opportunities – emerging international markets.
  
• People, Planet and Profits – how international businesses promote their triple bottom lines.
  
• Updated data and statistical information.
  

 

Engaging students with immersive content, tools and experiences

MyLab Management online platform includes videos to bring business concepts to life, related to the theory students are learning in class, and quizzes that assess their comprehension of the concepts covered. These highly adaptive tools will help you reach every student and deliver effective tutorials, personalized feedback and support improved results.

Learn more about MyLab Management

Instructors use MyLab Management for increased student preparation, class participation and test results.

International Business Instructors at Farmingdale State College, New York encouraged their students to read the textbook prior to lecture and complete MyLab homework assignments. They noticed an improvement in student preparation, an increase in class participation and a positive correlation between the scores attained by students doing the homework and their test scores. Those scoring highly on homework exercises also scored substantially higher on test scores and final course grades. Most students reported that the simulation exercises in MyLab Management helped them practice decision making and apply the chapter content to a real-world business challenge.

Correlation between Average MyLab Homework Grade and Average Test Grade, Fall 2016 (n=73)

Read the full study

Get started

• Join our MyLab Management webinar on 21 April 2020 to discover more
• Explore our other business subject texts (PDF)
  
• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292313733 and providing your contact details. 
  

We hope that you’ll choose Griffin & Pustay and MyLab for your next business course.

 

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This post is about the new edition of a popular mathematical statistics textbook.

The revised edition of Introduction to Mathematical Statistics by Hogg, McKean and Craig includes:

• Additional real data sets – to illustrate or compare methods
• Data sets – available free to students in an R package or individually downloadable
  
• Using R statistical software – that runs on all three main platforms
  
• Analyses and simulation studies – including several games
  
• A brief R primer
• Reviews of sequences, infinite series, differentiation and univariate and bivariate integration
• Iterated integrals explained 
• New topics – including Tukey’s multiple comparison procedure and confidence intervals for the correlation coefficients 
• Understanding standard errors for estimates obtained by bootstrapping a sample.

 

Explore this title and other mathematics & statistics subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292264769 and providing your contact details.

We hope that you’ll choose Hogg, McKean and Craig’s Introduction to Mathematical Statistics for your next course.

 

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If you’re finding that internship employers and graduate recruiters in your area are asking for students to be ‘work ready’ for today’s business environment, then you’re not alone.

Recently Dr Paula Kenny, of Princess Nourah Bint Abdul Rahman University (PNU), found herself looking for course material that would address concerns from industry that students needed sharper fundamental skills (including English language, keyboard skills and IT fluency) to be ready to engage in the workplace with confidence.

She says “We wanted to design a program that gave our Business Communications students a competitive advantage in the market and the skills to add value to a business.”  And she found exactly what she was looking for in our MyLab IT, Student Success and Career Success online tools.

To begin, Dr Kenny found that the faculty didn’t have the culture (or skills) for working with online learning, teaching and assessment tools. But with practical demonstrations, support from Pearson and in-house teams and clear evidence of the benefits of the programs, PNU’s instructors quickly became enthusiastic adopters. Their teaching approaches also developed, and grading is now more consistent.

Parents also got fully behind the initiative when Dr Kenny showed them course plans and demonstrated how the online programs would benefit the students’ learning.

Within one semester, students became confident in using the online modules and working independently. They responded really well to the encouraging, supportive and positive way the digital tools were delivered and soon reported that they felt more involved, creative and innovative.

One student said “The Student Success program is a ‘Perfect fit’ for my needs in Business school. It has very useful topics that will help me in my personal and professional life.”, while another commented “The Student Success program topics give me steps to follow and apply what I’ve learned. It is practical, easily applied learning.”

"The Student Success program is a ‘Perfect fit’ for my needs in Business school. It has very useful topics that will help me in my personal and professional life."

- Student, PNU

“Employers from PNU’s internship programs
are very impressed.”

– Dr Paula Kenny, Associate Professor, PNU

From the beginning, Dr Kenny wanted programs that would prepare students to apply for internships during their degree course and better equip them to get their first job after graduation. So, she’s been delighted with the response, saying; “Employers from PNU’s internship programs are very impressed with what they see in the students’ attitude, the high standard of their CVs, their level of communication and how they conduct themselves."

As Dr Kenny concludes, “The sky is the limit in terms of the potential of MyLab IT, Student Success and Career Success!”

Want to learn more about the positive outcomes that PNU achieved using these programs? Read the full case study.

 

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This post is about the new edition of a popular Physics textbook.

The new 15th Edition of Young and Freedman’s University Physics with Modern Physics, now in SI Units, draws on instructor insights to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. Here’s how:

• Scaffolded problem sets, building in complexity and levels of reasoning – help students see patterns and make connections with principles and strategies they’ll use in other problems
• ‘Key Concept’ statements – summarize the key ideas used and how to apply them
  
• End-of-Chapter problem sets – reinforce problem-solving skills and build conceptual understanding
  
• Challenge problems – develop reasoning powers through multiple steps
  
• Estimation problems – teach how to analyze problem scenarios, assess data and work with orders of magnitude
  
• Added ‘Caution paragraphs’ – focus on typical misconceptions and student problem areas.
  

 

Developing student problem-solving skills for success in physics

Mastering Physics, our leading online teaching, assessment and grading tool, gives your students the best platform to tackle key concepts, build problem-solving skills and improve results. It will also help you target gaps in student understanding, ensure they’re prepared before every class and reach every student with personalized feedback.

Learn more about Mastering Physics

Around the world instructors see positive outcomes with Mastering Physics

Analysis of course data from Penn State University (2018) showed that students in Introductory Physics courses who did better on their Mastering Physics homework tended to perform better in course exams and external standardized assessments. Penn State emphasized the importance of using Mastering homework for practice and learning rather than as a primary way to earn course credit.

Read the efficacy report summary here (PDF)

Explore our other Physics subject texts (PDF)

Request your sample copy of this title today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292314730 and providing your contact details.

We hope that you’ll choose Young & Freedman and Mastering for your next course.

 

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This post is about the new edition of a popular marketing research textbook.

The new edition of Naresh K. Malhotra’s textbook continues to give students an applied and practical, hands-on resource that illustrates the interaction between marketing research decisions and marketing management decisions. This popular text now covers mobile marketing research and uses more case studies.

The new edition explores:

• Concepts in practice in the real world – through real research questionnaires and data
• A running case study on Dell – using real data and linking the chapters through the book to follow the full marketing research process
• The research applications of SPSS, SAS, and Microsoft® Excel®
• Practical instructions for the data analysis techniques used in the text
• How new marketing research tools and social media complement traditional marketing research
• Mobile marketing research
• A practical six-step framework for conducting marketing research, utilizing marketing companies to highlight qualitative and quantitative research strategies
  

 

Explore this title and other Market Research subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292265636 and providing your contact details.

We hope that you’ll choose Malhotra’s Marketing Research: An Applied Orientation for your next course.

 

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This post is about the new edition of a popular Database Management textbook.

This popular text has been revised to make sure students stay up to date with current industry trends and best practice through

• Latest thinking on big data technologies
• Analytics
• Transaction integrity
• Designing multi-user solutions
• Application-level security 
  

 

Presented in a streamlined way, the new material uses an ’overarching framework’ to give readers a clearer overview of core topic areas. It also communicates the increasing importance of informational systems and reinforces its traditional strength – transactional systems.

Explore this title and other database management subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292263359 and providing your contact details.

We hope that you’ll choose Hoffer, Venkatarama and Topi’s latest text for your next Database Management course.

 

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This post is about the new edition of our best-selling Calculus textbook.

The text, symbols and graphics have been thoroughly revised to encourage students to consider the content from different perspectives for a deeper geometric understanding through

• Updated graphics – for clear visualization and mathematical correctness
• New examples and figures – to overcome conceptual obstacles
• New homework exercises – for different perspectives and approaches to each topic
• Short URLs in the margin notes – for navigation direct to online content
• Annotations in each example – to guide through the problem solution and emphasize that each step in a mathematical argument is rigorously justified

 

Driving higher learning outcomes with online learning tools

MyLab Math, our leading online homework, tutorial, and assessment system, helps you create personalized and continuously adaptive learning experiences for your students. Features include Interactive Figures to illustrate key concepts, ‘Setup & Solve Exercises’ that encourage long-term skill retention and content that focuses on deeper, theoretical understanding of the key concepts in calculus. Additional assignment exercises and new instructional videos, that show students how to generalize and connect key concepts, make MyLab Math the ideal platform for learning success.

Learn more about MyLab Math

Lecturers choose MyLab Math to build student success through everyday practice and learner feedback

Lecturers at Wake Technical Community College, North Carolina, chose MyLab Math to move students from simple ‘paper-pencil homework’ into formative assessments. They found:

• Students who earned an A, B, or C in a MyLab Math-supported Calculus course outperformed D and F students by 19 percentage points in MyLab Math.
• Overall, 69 percent of Calculus students earned an A, B, or C (national average is 63 percent).
• Students wanted problems in MyLab Math homework assignments to model those in their tests, to help them to prepare better.

Read full study

Explore this title and other Calculus subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292253220 and providing your contact details. 

We hope that you’ll choose Thomas' Calculus in SI Units with MyLab Math to digitally enhance your next Calculus course.

 

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