This post is about the new edition of a popular Structural Engineering textbook. 

The 10th edition of this popular text introduces, clarifies and expands on the course concepts with a focus on problem-solving and practical application

• Reinforcing the importance of modeling a structure so it can be used in computer analysis.
• A new discussion of catenary cables.
• Further clarification for drawing moment and deflection diagrams for beams and frames.
• New two-color art and photorealistic illustrations representing the 3-D nature of structural engineering
• Preliminary problems – simple applications of concepts that help students develop problem-solving and critical thinking skills, so they can apply theory to realistic practical situations.
  

 

Personalize the learning experience and improve results for each student with Mastering

With Mastering Engineering – our powerful online tutorial, homework and assessment platform – you can set homework questions which guide your students through engineering concepts in multi-step problems that provide feedback specific on their errors and hints that break down the problems into smaller steps. Assignments are automatically graded so you can access one-click analysis of class and student progress. 

Learn more about Mastering Engineering 

Mastering Engineering used in a flipped classroom approach to support student success

Students at the Vanderbilt University, USA performed better on exams, which were 90 percent problems, after Mastering pre-lecture homework was implemented. The tutor used class time to address learning gaps, answer specific questions and focus on enhancing students’ problem-solving abilities. Additional post-lecture homework gave students more opportunities to develop the skills needed to succeed. Students who were assigned Mastering Engineering pre-lecture homework had higher exam averages than those who were assigned only post-lecture homework.

 

Figure 1. Average Exam Scores, Fall 2013 (n=50) and Fall 2014 (n=88); Err Bars = Stand Err; *p<.05 (Note: In Fall 2014, pre-lecture assignments were added after exam 1.)

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Explore this title and other Engineering texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292247137 and providing your contact details.

We hope that you’ll choose Hibbeler and Mastering Engineering for your next Structural Analysis course.

 

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MyLab and Mastering, our popular online homework, tutorial and assessment platforms, are enabling instructors across the Middle East region to support student learning and achievement.

 

With the diverse range of digital content and course management features available, they can be used very flexibly by instructors to plan sessions, set and grade assignments, assess levels of understanding and encourage classroom discussion and collaboration. Students benefit from quiz-based learning, self-testing and other tools that they can use – both in class and in their own study time – to optimize their learning. Mastering has been designed for Science and Engineering subjects, while MyLab supports a range of other course areas including maths and business. 

This blog discusses the experiences of The Gulf University for Science and Technology (GUST), Abu Dhabi University and Prince Sultan University using MyLab Math and Mastering Physics.

MyLab and Mastering offers a wide range of tools – here’s how they’re being used by lecturers

The Math Foundation Unit (GUST) instructors set homework and also use the Study Plan / QuizMe features, practice exercises and tests within MyLab Math – both inside and outside the classroom.  The self-study and assignment activities help students to understand elementary arithmetic and the fundamentals of algebra. This gives them a strong mathematical foundation for success in their academic careers. The instructors have observed an increase in student engagement stating, “MyLab Math has promoted cognitive engagement, thus enabling the students to foster a sense of competence in the learning activities and assigned activities.”

Dr Sofiane Grira (Abu Dhabi University) encourages his Calculus II students to use MyLab Math to build a strong foundation of mathematical skills. Using eText, live class, study plans, videos, quizzes and online homework assignments, the students gain a deep understanding of transcendental functions, integration techniques and infinite series. They also engage more in class discussions and develop their independent learning and writing skills.

Dr Elham Dannoun (Prince Sultan University) uses Mastering Physics to set regular homework assignments and her students benefit from access to the eText and relevant videos. The course aims to increase students’ understanding of how technological advances and industry change can lead to improved quality of life and explore how science-based issues influence the global future. Dr Dannoun feels Mastering Physics is an asset to her course.

In all cases, in-class discussions and the activities (exercises, quizzes and homework) contribute to final grades. Assignments vary from being due before or after a class (to demonstrate embedded learning) and being completed either within or outside the classroom.

 

Overall experience and perception of MyLab and Mastering

These instructors find the MyLab or Mastering products invaluable for their students’ learning experience. They agree that the tools really support student engagement, learning and achievement, are easy to access, intuitive to use and add value to their courses.  They find the products easy to implement and say the technical guidance they receive from Pearson’s local account managers and customer support team is excellent.

 

Find out more

Follow these links to read the full studies from each institution:

• MyLab Math, Gulf University for Science and Technology (PDF | 126.98 KB)
• MyLab Math, Abu Dhabi University (PDF | 141.31 KB)
• Mastering Physics, Prince Sultan University (PDF | 132.62 KB)

Explore MyLab and Mastering

Discover how the wide range of online learning and assessment tools in MyLab and Mastering can enhance your courses. Learn more.

 

 

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This post is about the new edition of a popular Digital Marketing textbook. This streamlined seventh edition provides full, practical guidance on optimizing digital media and technology for integrated, multichannel marketing.

It links marketing theory with practical business experience through:

• case studies from cutting edge companies, including ASOS, Spotify, Zappos
• ‘Essential Digital Skills’ boxes that help develop key skills for the workplace
  
• best practice frameworks for digital marketing strategy
  
• key digital marketing techniques including search marketing and conversion optimization
  
• tips for success in social media communications – Twitter, Facebook etc
  

Students and graduates will benefit from the theoretical and practical insight of the latest edition of this world-leading digital marketing text.

Why do instructors choose this textbook?
David Edmundson-Bird, Principal Lecturer in Digital Marketing at Manchester Metropolitan University says

“I have used this book in all its editions since first publication...It is a core text for all the students, because it provides the detail they require at an academic level. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist."

Explore this title and other marketing texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292241579 and providing your contact details.

We hope that you’ll choose Chaffey & Ellis-Chadwick’s Digital Marketing textbook for your next course.

 

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This post is about the new edition of a popular A&P textbook. Instructors choose Marieb’s Human Anatomy & Physiology for its engaging, conversational writing style, easy-to-follow figures, and its unique clinical insights.

In this new edition we’ve added lots more learning support tools to help students understand key concepts, from extra figures and illustrations to a wider range of videos and animations.

Driving positive student outcomes

Combining this text with Mastering™ A&P, our leading online homework, tutorial and assessment system allows you to reach every student. Mastering personalizes the learning experience and improves results for each student.

Around the world instructors see positive outcomes with Mastering A&P

Lipscomb University
At Lipscomb University, USA results showed that students attained significantly higher quiz, unit exam and final exam average scores if they either:

1. attempted all of the Mastering homework
2. earned a higher average Mastering homework score

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University of Southampton
Maureen Harrison in the faculty of Faculty of Health Sciences at University of Southampton, UK has been using Mastering A&P since 2013 and has seen pass rates increase:

“Since using [Mastering A&P] to supplement their learning, the pass rate on the multi-choice exam has significantly improved.” Read more

Explore this title and other Health Professions and Nursing texts 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292260853 and providing your contact details.

We hope that you’ll choose Marieb and online learning with Mastering for your next course.

 

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This post is about the new edition of a popular HRM textbook. The latest trends in human resources are included in the new edition of Martocchio’s Human Resource Management, with a renewed focus on the role of HR for everyone.

Content highlights

• New feature HRM Is Everyone’s Business explains how HR professionals and managers throughout the organization work together.
• FYI highlights information from survey research and extensive databases (e.g., employment statistics) to show trends and opinions.
• New trends in performance appraisal practice are discussed versus long-standing approaches.

Driving positive student outcomes

Combine this text with MyLab™ Management, our online learning system to personalize learning for each student. Interactive content such as video exercises and mini simulations keep your students engaged and help them to understand difficult concepts.

Explore this title and other HRM texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292264332 and providing your contact details. We hope that you’ll choose Martocchio and MyLab Management for your next course.

 

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This post is about the new edition of a popular Economics textbook. All the latest trends and applications in money and banking are included in the new edition of Mishkin’s The Economics of Money, Banking, and Financial Markets.

 

Content highlights

• Explains negative interest rates in countries like Japan, the United States, and Europe.
• Covers crisis-stricken Mexico, Thailand, and South Korea’s external debt.
• An application on Brexit and the Bank of England.
• An application called Burgernomics, Big Macs, and Purchasing Power Parity is a fun way of showing students how purchasing power parity works in practice.

Driving positive student outcomes

Combining this text with MyLab™ Economics, our leading online homework, tutorial and assessment system allows you to reach every student. MyLab personalizes the learning experience and improves results for each student.

“MyLab [Economics] was the difference in my grade. It really helped me understand the material fully and I would recommend it to any student if they aren’t already using it.”

Student, University of Wisconsin

Explore this title and other Economics texts

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292268859 and providing your contact details.We hope that you’ll choose Mishkin and MyLab Economics for your next course.

 

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