This updated popular biology text helps students to connect biology concepts and scientific research for a deeper understanding of the subject. Campbell Biology: Concepts & Connections (Taylor, Simon, Dickey & Hogan) now includes vital learning support features in each chapter:

• Figure Walkthroughs with narrated explanations – guiding deeper understanding.
  
• Connection Modules – linking to examples of issues in the world outside the classroom.
  
• Evolution Connection Modules – demonstrating evolution as a theme for the study of life.
  
• Career photos – highlighting careers that relate to a general biology course.
  

Dynamic and assignable teaching tools for deeper understanding of concepts

Mastering Biology is our online homework, tutorial and assessment program that helps students master key concepts. New Figure Walkthroughs can now be assigned to students to support their understanding. Updated and assignable Dynamic Study Modules in the new edition course feature matching and multiple-choice questions specific to Campbell Biology: Concepts & Connections.

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Instructors around the world use Mastering to drive higher exam averages

Instructors around the world use Mastering to drive higher exam averagesInstructors at Santa Rosa Junior College, USA use Mastering Biology to administer graded homework with automatic feedback and to provide students with additional resources for extra help and support. Initial analysis has shown that students who do more extra credit Mastering assignments get significantly higher exam averages than students who skip one or more assignment. In addition, 87% of students surveyed agreed that Mastering homework helped them do better on exams.

Student Survey Responses (n=24):

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Newly revised Management Accounting for Decision Makers by Peter Atrill & Eddie McLaney uses concepts and methods to make management accounting more relevant and practical.

It does this through these new and updated features:

• Content that reflects changes in the field including AI and the future of budgeting
• New and updated real-world examples aid understanding of theory and how it actually applies to business environments
• Refreshed critical review questions help students apply their knowledge of management accounting concepts 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292349459 and providing your contact details. 

Reach every student through assigned practice exercises and personalized assessment

Pearson MyLab Accounting creates personalized online learning experiences that support engagement and student progress. New animated video exercises explore key concepts in management accounting including Break-even Point, Full costing, Variance analysis and Investment appraisal. These can be assigned to students after class to consolidate concepts and or before class to check their understanding of a topic. Six extra Case Studies have been added to this MyLab course, including one on AstraZeneca. These, and other MyLab exercises, help learners make links between theory and real-world decision making and application.

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Lecturers use MyLab Accounting for focused practice opportunities and to strengthen comprehension.

At the College of Western Idaho, USA, homework is formative; students have the opportunity to learn from mistakes and practice concepts until they are confident. After introducing MyLab, learners reported that the exercises helped them to quickly identify areas of both strength and weakness, leading to more focused practice opportunities. Data showed that students who completed most assignments, earned average exam scores seven percentage points higher than those that skipped two or more assignments – suggesting that MyLab performance may be an indicator of successful course completion.

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We hope that you’ll choose Management Accounting for Decision Makers by Atrill & McLaney along with MyLab for your next course.

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An updated popular text is helping students explore current trends and practices in operations management today.

The new edition of Principles of Operations Management by Jay Heizer, Barry Render and Chuck Munson includes:

• Video Cases – explain what goes on behind the scenes when we purchase something
  
• OM in Action boxes – explore operations in action across different industries.
  
• Figures and Tables – globalization, employment, world trade and product life cycle updates
  
• Discussion Questions, Homework, Quiz and Exam Problems – from easy to challenging
  
• Recent graduate videos – young professionals discuss their jobs in operations management and tips for success.
  

Helping students engage in decision-making and critical analysis

MyLab Operations Management helps students link course concepts to real-world applications through videos, quizzes and simulations that give instant feedback to demonstrate the impact of their choices, gauges individual performance and records results in the MyLab Gradebook. Online tutorial tools and learning aids give students the help they need, exactly when they need it.

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Instructors see student success with MyLab Operations Management

At Colorado Mesa University, USA

1. 100% students earning an above average score on MyLab Operations Management homework, earned an A or B as their final course grade.
2. In a student survey 87% agreed that the pre-lecture assignments in MyLab helped them understand the basic concepts in the upcoming lecture.
   

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Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292355047 and providing your contact details.

We hope that you’ll choose Heizer, Render & Munson and MyLab for your next course.

 

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A revised edition of the popular text, Management by Robbins and Coulter, is helping students explore the latest management tools, practices and developments through:

• Research and discussion on current issues including globalization, the “Me-Too” movement and the impact of big data, analytics and AI.
  
• Case Application – real-world cases including Tesco, Renault-Nissan, Aldi and Starbucks.
  
• Workplace Confidential boxes – insight into handling workplace challenges like adjusting to a new role, job stress and organizational politics.
  
• Learning from Failure boxes – how well-known companies and individuals bounce back with new insight. Includes James Dyson, Wells Fargo, Disney, IBM and Steve Jobs.
  

 

NEW: This title comes with Pearson Horizon, a digital courseware solution for optimal student engagement. Discover more about Pearson Horizon for Management here.

Empowering learners and improving student results with digital content

Pearson Horizon brings a contemporary look and feel, and enhanced user experience both in the classroom and outside. It provides you with an easy, ready to use digital component to your course, that you students can access online and offline. 

Learn more about Pearson Horizon for Management

MyLab Management is a powerful online toolkit that gives you the flexibility to create courses to fit your needs and resources you can trust to keep your students engaged. A personalized learning approach gives each student the support they need – when and where they need it – to be successful.  

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Around the world instructors use MyLab Management to improve student engagement 

At Western Sydney University, Australia, instructors use MyLab Management in Organizational Behavior courses to help students engage with their learning. MyLab’s online quiz data indicates how well students are working with the course content and attempting the questions. And because new information and databases are frequently added, it also reduces the time and effort needed by the instructors to create online assessment questions and engaging learning activities.

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Getting started

• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292374529 and providing your contact details.
• Learn more about Pearson Horizon here
  
• Discover MyLab Management by watching a recorded webinar.
  
• Explore other Management subject texts (PDF)

We hope that you’ll choose Robbins and Coulter with MyLab Management or Pearson Horizon for your next course.

 

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The new edition of this popular introductory text – Experiencing MIS – keeps students up to date with how to apply emerging technologies to organizational strategy through a range of new and updated features:

• Career Guides – first-hand accounts from people working in information systems jobs.
  
• Ethics Guides – focusing on current issues to stimulate discussion and develop problem-solving skills.
  
• Cloud-based content – the origins and advantages of cloud-based services.
  
• Artificial Intelligence – the impacts of AI on organizations.
  
• Cases and scenarios – explore how businesses are affected by new technology.
  
• Expanded features – to review learning, test critical-thinking skills and encourage active participation.
  

MyLab – bringing business concepts to life in the classroom

Help your students make real progress in their courses and in their lives with MyLab MIS. Our online learning program is packed with educational content that delivers personalized learning experiences and hands-on practice of the skills they will need in business.

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Around the world instructors see positive outcomes with MyLab MIS

Stony Brook University, New York, USA wanted to find a digital solution to creating and grading assignments and assessments. The educator chose MyLab MIS for its chapter quizzes, simulations, videos and auto-graded writing assignments.

Results showed:

• A strong connection between higher MyLab assignment scores and quiz scores.
• 91% of students agreed Decision-Making Sims in MyLab MIS allowed them to practice business decision-making skills and to understand the impact of their decisions.
  
• 97% of respondents agreed that their understanding of the MIS course material increased as a result of using MyLab MIS.
  

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Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292266985 and providing your contact details.

We hope that you’ll choose Kroenke & Boyle and MyLab MIS for your next course.

 

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The revised edition of Elementary and Middle School Mathematics: Teaching Developmentally explores effective methods of teaching math using hands-on, problem-based activities through:

• Formative Assessment Notes – evaluating students’ understanding of different content areas and assisting struggling students.
  
• Adaptations – making tasks and activities accessible for all students including those with special needs and English learners.
  
• Routines — teaching number sense, flexibility and mathematical practices through innovative lesson designs.
  
• Technology Notes – ideas on the use of technology in teaching today.
  
• Literature Connections — linking mathematics concepts with children’s literature for new and interesting contexts.
  

 

MyLab Education – Empowering you to reach every student

MyLab Education is the teaching and learning platform that offers exercises, dynamic videos, case studies and materials to help students apply and internalize their learning. Unique online tools like simulations allow them to practice and strengthen skills that prepare them for classroom observation and teaching.

Learn more about MyLab Education

Explore other Education subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292331393 and providing your contact details.

We hope that you’ll choose Elementary and Middle School Mathematics: Teaching Developmentally and MyLab Education for your next course.

 

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The revised edition of Systems Analysis and Design from authors Kendall and Kendall considers the rapid changes in the Information Systems (IS) field over the past four years and presents the latest systems development tools and techniques.

• New material on responsive Web design, skeuomorphic design vs flat design, UX design, work-sanctioned social media sites, text analytics software, big data and data analytics.
  
• Coverage of new developments – including responsive design, DevOps, using blockchains, listening to user stories, virtual reality and intelligent personal assistants.
  
• Expanded material on cloud computing, designing dashboards using infographics and using QR codes for improved data entry.
  
• Updated content on agile methods – including Scrum, Scrum planning poker, sprint cycle and burndown charts.
  
• Guidance on the importance of security from the outset of a project.
  
• Additional material on database security, privacy, improving cloud security and business continuity and disaster recovery.
  

Explore other information science subject texts (PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN
9781292281452 and providing your contact details.

We hope that you’ll choose the new edition of Systems Analysis and Design by Kendall and Kendall for your next IS course.

 

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This post is about the new edition of a popular business management textbook.

Leadership in Organizations explores the major theories and research on leadership and management in formal organizations and offers recommendations for improving managerial effectiveness through the following features:

• Real-world cases – help students gain a better understanding of the concepts and suggest effective ways to handle the situations. 
  
• Guidelines – demonstrate how leadership theories and research can be used to improve management practice. 
  
• Personal reflection exercises – encourage critical thinking and application of leadership concepts. 
  
• Revised design and updated content to increase accessibility. 
  
• Added examples of effective and ineffective leadership.
  
• Latest research data.
  

Explore other business management subject texts
(PDF)

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292314402 and providing your contact details.

We hope that you’ll choose Yukl’s Leadership in Organizations for your next business management course.

 

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This post is about the new edition of a popular Engineering textbook.

This updated edition of Hibbeler’s Fluid Mechanics introduces course concepts and problem solving to help students think critically and put theory into practice through:

• Example Problems – illustrate the application of fundamental theory to practical engineering problems and reflect problem-solving strategies.
  
• New photos and figures – explain how the principles of fluid mechanics apply to real-world situations.
  
• Homework Problems and End of Chapter Reviews – all problems use SI units and sets are arranged in order of increasing difficulty.
  
• New Fundamental and Conceptual Problems – simple applications of the concepts to help students develop their problem-solving skills and prepare for exams.
  

Personalize the teaching and learning experience for positive student outcomes

Mastering Engineering is an online homework, tutorial and assessment tool designed to improve student results through personalized learning. It emulates the traditional learning environment by providing students with wrong-answer specific feedback and hints as they work on tutorial homework problems and helps students to be better prepared and more engaged, while they learn off campus. 

Learn more about Mastering Engineering

Over many years, instructors have been seeing positive outcomes with Mastering Take a look at our Spotlight on Mastering Engineering to see just a few key outcomes from educator studies investigating the use of this online platform to support learning.

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Getting started

• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292247304 and providing your contact details.
  
• Discover Mastering Engineering by watching a recorded webinar. 
• Explore other Engineering subject texts (PDF)

We hope that you’ll choose Hibbeler and Mastering for your next course.

 

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This post is about the new edition of a popular biology textbook.

Biology in Focus will help students build the key scientific skills they need for biology and increase visual literacy and understanding through new and expanded features:

• NEW Figure Walkthroughs – reinforce important points through narrated explanations, figure markups and questions.
  
• Visualizing Figures – explains how figures represent biological structures, processes and functions.
  
• Inquiry Figures – highlights how researchers design an experiment, interpret their results and draw conclusions.
  
• Problem-Solving Exercises – demonstrates the interrelationship and interdependence of topics across introductory biology through compelling case studies.
  
• Scientific Skills Exercises – real data builds graphing, experimental design and math skills.
  

Dynamic teaching tools for before, during and after class

Mastering Biology is our online homework, tutorial and assessment program that helps biology students quickly master concepts. Self-paced tutorials with wrong-answer feedback and hints help them stay on track, while videos and animations engage students in class and reinforce concepts as assigned homework. New in Mastering Biology with this edition:

• Visualizing Figure Tutorials guide students in practicing visual skills and include coaching feedback.
• Visualizing the Data coaching activities encourage students to practice their data interpretation skills.
  
• Galapagos Evolution Video Activities explore important evolution concepts and field research data, with assignable activities.
  

Learn more about Mastering Biology

Around the world instructors are using Mastering Biology to help students achieve higher exam averages

Santa Rosa Junior College, California used Mastering Biology to enhance their students’ understanding of lecture content and engagement with class material and help them prepare for exams. Homework, relating to corresponding text chapters, was assigned after lectures. Partial credits were given for assignments completed and students could review them and redo for practice.

Key findings:

• The group of students with above average Mastering scores had a higher exam average than students with at or below average Mastering scores.
• Students who attempted all Mastering extra credit assignments had a significantly higher exam average than students who skipped one or more extra credit assignments.
  
• An end-of-semester survey showed 87% of students agreed Mastering homework had helped them do better in exams.
  

Read full study

Getting started

• Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292324975 and providing your contact details.
• Discover Mastering Biology by watching a recorded webinar.
  
• Explore our other Biology subject texts (PDF)

 

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