This post is about the new edition of a popular consumer behavior textbook.

Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during and after we purchase something and how products can influence the way we feel about ourselves and each other – particularly in the social media and digital age. Many of the topics have both professional and personal relevance – making it easy to apply the theory outside of the classroom.

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This post is about the new edition of a popular mathematical statistics textbook.

The revised edition of Introduction to Mathematical Statistics by Hogg, McKean and Craig includes:

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This post is about the new edition of a popular business textbook.

The new edition of International Business: A Managerial Perspective gives students a thorough understanding of international markets through new material and updated sections including:

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If you’re finding that internship employers and graduate recruiters in your area are asking for students to be ‘work ready’ for today’s business environment, then you’re not alone.

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This post is about the new edition of a popular Physics textbook.

The new 15th Edition of Young and Freedman’s University Physics with Modern Physics, now in SI Units, draws on instructor insights to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. Here’s how:

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This post is about the new edition of a popular Database Management textbook.

This popular text has been revised to make sure students stay up to date with current industry trends and best practice through

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This post is about the new edition of a popular marketing research textbook.

The new edition of Naresh K. Malhotra’s textbook continues to give students an applied and practical, hands-on resource that illustrates the interaction between marketing research decisions and marketing management decisions. This popular text now covers mobile marketing research and uses more case studies.

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This post is about the new edition of our best-selling Calculus textbook.

The text, symbols and graphics have been thoroughly revised to encourage students to consider the content from different perspectives for a deeper geometric understanding through

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This post is about the new edition of a popular Structural Engineering textbook. 

The 10th edition of this popular text introduces, clarifies and expands on the course concepts with a focus on problem-solving and practical application

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MyLab and Mastering, our popular online homework, tutorial and assessment platforms, are enabling instructors across the Middle East region to support student learning and achievement.

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