• Keen to boost your students’ employability skills and confidence?

    If you’re finding that internship employers and graduate recruiters in your area are asking for students to be ‘work ready’ for today’s business environment, then you’re not alone.

    Recently Dr Paula Kenny, of Princess Nourah Bint Abdul Rahman University (PNU), found herself looking for course material that would address concerns from industry that students needed sharper fundamental skills (including English language, keyboard skills and IT fluency) to be ready to engage in the workplace with confidence.

    She says “We wanted to design a program that gave our Business Communications students a competitive advantage in the market and the skills to add value to a business.”  And she found exactly what she was looking for in our MyLab IT, Student Success and Career Success online tools.

    To begin, Dr Kenny found that the faculty didn’t have the culture (or skills) for working with online learning, teaching and assessment tools. But with practical demonstrations, support from Pearson and in-house teams and clear evidence of the benefits of the programs, PNU’s instructors quickly became enthusiastic adopters. Their teaching approaches also developed, and grading is now more consistent.

    Parents also got fully behind the initiative when Dr Kenny showed them course plans and demonstrated how the online programs would benefit the students’ learning.

    Within one semester, students became confident in using the online modules and working independently. They responded really well to the encouraging, supportive and positive way the digital tools were delivered and soon reported that they felt more involved, creative and innovative.

    One student said “The Student Success program is a ‘Perfect fit’ for my needs in Business school. It has very useful topics that will help me in my personal and professional life.”, while another commented “The Student Success program topics give me steps to follow and apply what I’ve learned. It is practical, easily applied learning.”

    "The Student Success program is a ‘Perfect fit’ for my needs in Business school. It has very useful topics that will help me in my personal and professional life."

    - Student, PNU

    “Employers from PNU’s internship programs
    are very impressed.”

    – Dr Paula Kenny, Associate Professor, PNU

    From the beginning, Dr Kenny wanted programs that would prepare students to apply for internships during their degree course and better equip them to get their first job after graduation. So, she’s been delighted with the response, saying; “Employers from PNU’s internship programs are very impressed with what they see in the students’ attitude, the high standard of their CVs, their level of communication and how they conduct themselves."

    As Dr Kenny concludes, “The sky is the limit in terms of the potential of MyLab IT, Student Success and Career Success!”

    Want to learn more about the positive outcomes that PNU achieved using these programs? Read the full case study.

     

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  • Updated Physics text gives students the problem-solving tools they need

    This post is about the new edition of a popular Physics textbook.

    The new 15th Edition of Young and Freedman’s University Physics with Modern Physics, now in SI Units, draws on instructor insights to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. Here’s how:

    • Scaffolded problem sets, building in complexity and levels of reasoning – help students see patterns and make connections with principles and strategies they’ll use in other problems
    • ‘Key Concept’ statements – summarize the key ideas used and how to apply them
    • End-of-Chapter problem sets – reinforce problem-solving skills and build conceptual understanding
    • Challenge problems – develop reasoning powers through multiple steps
    • Estimation problems – teach how to analyze problem scenarios, assess data and work with orders of magnitude
    • Added ‘Caution paragraphs’ – focus on typical misconceptions and student problem areas.

     

    Developing student problem-solving skills for success in physics

    Mastering Physics, our leading online teaching, assessment and grading tool, gives your students the best platform to tackle key concepts, build problem-solving skills and improve results. It will also help you target gaps in student understanding, ensure they’re prepared before every class and reach every student with personalized feedback.

    Learn more about Mastering Physics

    Around the world instructors see positive outcomes with Mastering Physics

    Analysis of course data from Penn State University (2018) showed that students in Introductory Physics courses who did better on their Mastering Physics homework tended to perform better in course exams and external standardized assessments. Penn State emphasized the importance of using Mastering homework for practice and learning rather than as a primary way to earn course credit.

    Read the efficacy report summary here (PDF)

    Explore our other Physics subject texts (PDF)

    Request your sample copy of this title today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292314730 and providing your contact details.

    We hope that you’ll choose Young & Freedman and Mastering for your next course.

     

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  • Updated Physics text gives students the problem-solving tools they need

    This post is about the new edition of a popular Physics textbook.

    The new 15th Edition of Young and Freedman’s University Physics with Modern Physics, now in SI Units, draws on instructor insights to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. Here’s how:

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  • Updated text gives a hands-on approach to marketing research

    This post is about the new edition of a popular marketing research textbook.

    The new edition of Naresh K. Malhotra’s textbook continues to give students an applied and practical, hands-on resource that illustrates the interaction between marketing research decisions and marketing management decisions. This popular text now covers mobile marketing research and uses more case studies.

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  • Updated text gives a hands-on approach to marketing research

    This post is about the new edition of a popular marketing research textbook.

    The new edition of Naresh K. Malhotra’s textbook continues to give students an applied and practical, hands-on resource that illustrates the interaction between marketing research decisions and marketing management decisions. This popular text now covers mobile marketing research and uses more case studies.

    The new edition explores:

    • Concepts in practice in the real world – through real research questionnaires and data
    • A running case study on Dell – using real data and linking the chapters through the book to follow the full marketing research process
    • The research applications of SPSS, SAS, and Microsoft® Excel®
    • Practical instructions for the data analysis techniques used in the text
    • How new marketing research tools and social media complement traditional marketing research
    • Mobile marketing research
    • A practical six-step framework for conducting marketing research, utilizing marketing companies to highlight qualitative and quantitative research strategies

     

    Explore this title and other Market Research subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292265636 and providing your contact details.

    We hope that you’ll choose Malhotra’s Marketing Research: An Applied Orientation for your next course.

     

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  • Updated text keeps pace with changes in Database Management

    This post is about the new edition of a popular Database Management textbook.

    This popular text has been revised to make sure students stay up to date with current industry trends and best practice through

    • Latest thinking on big data technologies
    • Analytics
    • Transaction integrity
    • Designing multi-user solutions
    • Application-level security 

     

    Presented in a streamlined way, the new material uses an ’overarching framework’ to give readers a clearer overview of core topic areas. It also communicates the increasing importance of informational systems and reinforces its traditional strength – transactional systems.

    Explore this title and other database management subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292263359 and providing your contact details.

    We hope that you’ll choose Hoffer, Venkatarama and Topi’s latest text for your next Database Management course.

     

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  • Thomas' Calculus text encourages new thought perspectives and deeper geometric understanding

    This post is about the new edition of our best-selling Calculus textbook.

    The text, symbols and graphics have been thoroughly revised to encourage students to consider the content from different perspectives for a deeper geometric understanding through

    • Updated graphics – for clear visualization and mathematical correctness
    • New examples and figures – to overcome conceptual obstacles
    • New homework exercises – for different perspectives and approaches to each topic
    • Short URLs in the margin notes – for navigation direct to online content
    • Annotations in each example – to guide through the problem solution and emphasize that each step in a mathematical argument is rigorously justified

     

    Driving higher learning outcomes with online learning tools

    MyLab Math, our leading online homework, tutorial, and assessment system, helps you create personalized and continuously adaptive learning experiences for your students. Features include Interactive Figures to illustrate key concepts, ‘Setup & Solve Exercises’ that encourage long-term skill retention and content that focuses on deeper, theoretical understanding of the key concepts in calculus. Additional assignment exercises and new instructional videos, that show students how to generalize and connect key concepts, make MyLab Math the ideal platform for learning success.

    Learn more about MyLab Math

    Lecturers choose MyLab Math to build student success through everyday practice and learner feedback

    Lecturers at Wake Technical Community College, North Carolina, chose MyLab Math to move students from simple ‘paper-pencil homework’ into formative assessments. They found:

    • Students who earned an A, B, or C in a MyLab Math-supported Calculus course outperformed D and F students by 19 percentage points in MyLab Math.
    • Overall, 69 percent of Calculus students earned an A, B, or C (national average is 63 percent).
    • Students wanted problems in MyLab Math homework assignments to model those in their tests, to help them to prepare better.

    Read full study

    Explore this title and other Calculus subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292253220 and providing your contact details. 

    We hope that you’ll choose Thomas' Calculus in SI Units with MyLab Math to digitally enhance your next Calculus course.

     

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