• InItTogether: Supporting you with remote learning

    Here in the Middle East Higher Education team we’re running various initiatives to support you, your students and their families during this critical period for teaching, learning and exam preparation. Plus, we are all available to support you in your efforts to facilitate and manage your virtual classroom. Just get in touch!

    Free access to digital solutions for online assessment and learning

    Our digital solutions offer a range of tools to support your teaching including auto-graded homework assignments, practice questions, online-quizzes, engaging multimedia learning tools such as videos, eBooks and mini-simulations, all with instant student feedback and a comprehensive professor gradebook.

    We are offering two weeks’ free access to you and your students to courses that are available with MyLab/Mastering solutions. Please fill in this form and we will get back to you promptly.

    Professional Development webinars with experts, including fellow academics

    We’ve been running webinars over the past few weeks, covering everything from virtual classrooms and faculty advice on implementing technology to communication and enhancing students’ soft skills and career readiness.

    Look out for news of upcoming sessions on social media or catch up on recent ones by watching recordings on our YouTube channel.

    A number of these are suitable for learners, so why not share them with your students to help them get the most out of learning while they’re not on campus?

    Effective communication in the new digital world with Leadership Coach Andreas Patranos

    Career Success – Manage your career path & build your personal brand
     

    Next steps

    Learn more about everything we’re doing and the digital solutions available to help facilitate remote learning on our website.

    Need urgent support during the COVID-19 (Coronavirus) pandemic?

    For help setting up, manage, start and facilitate your virtual classroom, please fill in this form.

    Read more about media coverage on Pearson Middle east support to learners and educators during COVID-19

    Please follow us on social for more updates, upcoming webinars and other news as it happens.

            

     

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  • Revised text brings global marketing to life with real-world examples

    This post is about the new edition of a popular Marketing textbook.

    This revised text focuses on the questions, concerns and crises facing global markets through:

    • New and updated cases – including Apple, Google and McDonald’s.
    • Examples of current global marketing practices.
    • Quotations from global marketing practitioners and industry experts.
    • Insights into the complexities of the external environment, including economic and social disruption and their implications for global marketers.
    • ‘Hot topics’ – including social media, BRICS nations, sustainability and corporate social responsibility.
    • Recent research findings.

     

    MyLab Marketing – Improving results, one student at a time

    Improve learning outcomes by engaging your students with MyLab Marketing online homework, tutorial and assessment tools. MyLab Marketing helps students think like managers by giving them the opportunity to apply course concepts to real-world business challenges – strengthening their critical thinking skills as they understand the impact of their decisions on an organization. MyLab reacts to how students are actually performing, offering data-driven guidance that helps them better absorb course material and understand difficult concepts. Includes a Video Library: a curated collection of videos that helps students understand why they’re learning key concepts and how to apply them in their careers.

    Learn more about MyLab Marketing

    Around the world instructors see positive outcomes with MyLab Marketing

    At Texas A&M University, Corpus Christi, USA, MyLab was used to standardize the quality and quantity of course assignments and assessments for online and face-to-face students. Courses could be taught by any instructor and content changes made quickly. MyLab also helped instructors to create problem sets, assessments and real-world application exercises. They found:

    • 85% of students scoring above average on MyLab assignments earned an A as their average quiz grade (see graph below).
    • Students who passed all or most of the MyLab quizzes also earned higher final grades.
    • 90% of students agreed MyLab Mini Sims helped them apply course concepts to real business challenges.



    Average MyLab Quiz Letter Grade Based on Average MyLab Assignment Score, Fall 2018 (n=146)

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    We hope that you’ll choose Green & Keegan and MyLab Marketing for your next course.

     

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  • InItTogether: Supporting you with remote learning

    Here in the Middle East Higher Education team we’re running various initiatives to support you, your students and their families during this critical period for teaching, learning and exam preparation. Plus, we are all available to support you in your efforts to facilitate and manage your virtual classroom. Just get in touch!

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  • Consumer Behavior text with added real-world cases and popular brand examples

    This post is about the new edition of a popular consumer behavior textbook.

    Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during and after we purchase something and how products can influence the way we feel about ourselves and each other – particularly in the social media and digital age. Many of the topics have both professional and personal relevance – making it easy to apply the theory outside of the classroom.

    Updated content includes:

    • Examples and trending terms – using popular and familiar brands (including L’Oreal Paris, KitKat, Lush, KonMari, etc.).
    • Real-world cases and research studies.
    • Marketing Opportunity boxes – highlighting ways organizations capitalize on new marketing opportunities.
    • Chapter openers – exploring practical social media use and other consumer behavior applications.
    • Marketing Pitfalls.
    • Real data sets – tying together concepts across chapters and sections.

     

    Delivering personalized feedback and higher results

    MyLab Marketing is a continuously adaptive online homework, tutorial and assessment tool that is designed to help students to develop their critical thinking skills, apply course concepts to real-world business challenges and relate classroom theory to a variety of business topics. The programs also support you to deliver effective tutorials, personalized feedback and higher results – one student at a time.

    Learn more about MyLab Marketing

    Lecturers use MyLab Marketing to embed course concepts and achieve positive student outcomes

    A tutor at College of DuPage, Illinois, USA used Dynamic Study Modules (DSM) and quizzes in MyLab Marketing to encourage her students to read the subject textbook prior to lecture –ensuring they were ready to contribute and participate in class discussion and activities. Students who completed more than the average number of DSM earned higher than average quiz and exam scores. Students collectively agreed that the test-review-retest pattern of the DSM helped them retain information about important course concepts.

    Read the full study

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    We hope that you’ll choose Solomon and MyLab Marketing for your next course.

     

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  • Consumer Behavior text with added real-world cases and popular brand examples

    This post is about the new edition of a popular consumer behavior textbook.

    Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during and after we purchase something and how products can influence the way we feel about ourselves and each other – particularly in the social media and digital age. Many of the topics have both professional and personal relevance – making it easy to apply the theory outside of the classroom.

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  • Updated business text gives students a thorough understanding of international markets

    This post is about the new edition of a popular business textbook.

    The new edition of International Business: A Managerial Perspective gives students a thorough understanding of international markets through new material and updated sections including:

    • The impact of globalization on competition within industries (e.g. wine, flowers, coffee).
    • Ethical and social responsibilities of international businesses.
    • International trade and investment conflicts (e.g. global taxation, trade in counterfeit goods).
    • Natural disasters and political upheavals.
    • The impact of e-commerce on international business.
    • Cultural, legal and technological differences among countries.
    • Venturing Abroad – the opportunities and challenges of conducting business outside your home country.
    • Emerging Opportunities – emerging international markets.
    • People, Planet and Profits – how international businesses promote their triple bottom lines.
    • Updated data and statistical information.

     

    Engaging students with immersive content, tools and experiences

    MyLab Management online platform includes videos to bring business concepts to life, related to the theory students are learning in class, and quizzes that assess their comprehension of the concepts covered. These highly adaptive tools will help you reach every student and deliver effective tutorials, personalized feedback and support improved results.

    Learn more about MyLab Management

    Instructors use MyLab Management for increased student preparation, class participation and test results.

    International Business Instructors at Farmingdale State College, New York encouraged their students to read the textbook prior to lecture and complete MyLab homework assignments. They noticed an improvement in student preparation, an increase in class participation and a positive correlation between the scores attained by students doing the homework and their test scores. Those scoring highly on homework exercises also scored substantially higher on test scores and final course grades. Most students reported that the simulation exercises in MyLab Management helped them practice decision making and apply the chapter content to a real-world business challenge.


    Correlation between Average MyLab Homework Grade and Average Test Grade, Fall 2016 (n=73)

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    We hope that you’ll choose Griffin & Pustay and MyLab for your next business course.

     

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  • Revised text offers a comprehensive introduction to mathematical statistics with a proven approach

    This post is about the new edition of a popular mathematical statistics textbook.

    The revised edition of Introduction to Mathematical Statistics by Hogg, McKean and Craig includes:

    • Additional real data sets – to illustrate or compare methods
    • Data sets – available free to students in an R package or individually downloadable
    • Using R statistical software – that runs on all three main platforms
    • Analyses and simulation studies – including several games
    • A brief R primer
    • Reviews of sequences, infinite series, differentiation and univariate and bivariate integration
    • Iterated integrals explained 
    • New topics – including Tukey’s multiple comparison procedure and confidence intervals for the correlation coefficients 
    • Understanding standard errors for estimates obtained by bootstrapping a sample.

     

    Explore this title and other mathematics & statistics subject texts (PDF)

    Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292264769 and providing your contact details.

    We hope that you’ll choose Hogg, McKean and Craig’s Introduction to Mathematical Statistics for your next course.

     

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