MyLab's Marketing Mix: The Recipe for Student Success

Watch Recording

14 November 2023 Tuesday, 2 PM UAE

About this Event

We’ll explore the challenges of teaching marketing today and will get hands on with the digital platform MyLab Marketing to show you how it can support these issues.

Why should you attend this event?

  • You are involved in teaching Marketing.
  • You want to improve student engagement, build their quantitative skills, bring theory to life, and encourage them to apply their knowledge.
  • You don’t want to spend more time manually grading homework.

What you will learn in this event.

  • What MyLab Marketing is.
  • The problems it solves and benefits to students.
  • The interactive learning tools available, including mini-simulations, video exercises, marketing metric assignments, and the classroom response tool Learning Catalytics.

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