Help students build their Digital Marketing skills with industry-leading text.
Your students will gain a fuller understanding of data-driven digital marketing through the insights, activities and exercises in revised Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick.
There is simplified and new content and a clear structure blending learning objectives and topics for your students to work through.
New or updated content includes:
Updates within the text help your students make connections across concepts in cell biology:
The 7Ds of digital marketing – now covering the importance of goal setting, strategy and customer insight.
Focus on Big Data, AI and machine learning – using data-driven marketing for growth.
How email marketing and social media support customer lifecycle activities.
Case studies featuring social media influencers, TikTok advertising, Bitcoin and blockchain.
Practical insight into using Google Analytics to improve digital channel performance.
Updated case studies featuring start-up and not-for-profit businesses.
Like all of our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.