Engage students as they learn and practice skills in economic decision-making with Horngren’s Introduction to Management Accounting and MyLab Accounting
Teach students how to make effective decisions by understanding economic concepts, rather than solely focusing on technique, with Introduction to Management Accounting by Horngren, et al.
In todays troubled economy, it’s important to show students how managerial decisions can affect business costs and why companies use various techniques. This revised edition describes both theory and common practice, across all sectors and business sizes, through new global examples and recent events, and emphasises why companies use various techniques.
There’s plenty of new and updated content, including:
Reflexive Manager boxes – discussing the issues that a real-world manager would face.
Business insights into well-known organizations like Starbucks, Boeing, Harvard University, McDonalds, and Microsoft.
Increased coverage of ethics and entrepreneurship.
New and significantly revised end-of-chapter problem sets provide fresh, new examples.
Deliver measurable results by integrating MyLab Accounting
MyLab Accounting creates personalized, online learning experiences that are continuously adaptive. Reacting to how students are actually performing, it gives them data-driven guidance to better absorb course material and understand difficult concepts. You can set regular automatically graded homework to save on marking time.
Top tips for using MyLab Accounting
Customize your lectures and encourage class discussion with Learning Catalytics. Students engage in interactive tasks and thinking via their smartphones, tablets, or laptops, and Learning Catalytics generates real-time analytics, resulting in an amazing student response tool that promotes learning.
With Pearson’s integration your students can access homework and learning tools directly from your Learning Management System via a single login from the first day of your module.
Give students valuable opportunities to practice important accounting skills in Excel with auto-graded projects. Within minutes of submitting their work, they receive reports with personalized, detailed feedback.
Bring real-world case studies and Financial Times articles into the classroom. Accompanying open response questions encourage students to apply accounting concepts to reality.