New edition of Keep Writing launched at TESOL Arabia 2016
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English language expert and author, Richard Harrison, releases new edition of widely popular language resource.
Dubai: Pearson has announced the publication of the latest version of Keep Writing, an English language writing course that has been used in the Middle East for the past 20 years.
The new fully revised and updated edition was launched at the 2016 TESOL Arabia Conference, which took place from 10th to 12th March in Dubai. The event brought together English language experts from across the region to discuss developments and challenges in English language teaching.
Keep Writing author, Richard Harrison, participated at TESOL Arabia 2016, and while there launched the latest edition of the course. He stressed the increasingly important role strong English writing skills play in the Middle East workplace. Richard says:
“For many years we have recognised the importance of English speaking and listening skills in education and the workplace. However, more and more, employers are seeking candidates who have strong English writing skills, as well as these capabilities. As industries and economies turn more to the global marketplace, the demand for English writing skills becomes greater, with those who can communicate fluently via email and other written mediums highly sought after. These skills are also very useful for day-to-day life in our increasingly connected world, facilitating not only business ventures, but travel, education and personal pursuits. Having quality resources available that help learners to acquire such skills in an interesting and enjoyable way is therefore a key priority”.
Keep Writing has been especially created for learners in the Arab region, with culturally appropriate and relevant content – making learners more likely to engage in their English language learning.
We see the best results from English language learners when they can identify connections between their learning and their environment. Careful attention has been paid to making this course one that guides learners to take up new skills and knowledge in a way that is significant and contextualised to their own experience. This also makes the learning journey a more enjoyable one – something that we are always keen to achieve.
For more information about the latest version of Keep Writing, please visit http://www.pearsonmiddleeastawe.com/keepwriting