Marketing Analytics

February 17, 2020 | 20 Weeks | 4-6 Hours Effort Per Week | AED 8,074

 

Language: English

 

Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.

 

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Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters® program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. 

The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. 

Program Benefits

Cutting Edge Curriculum:

The curriculum;

√ emphasizes the importance of theory and empirical analysis.
√ shows how theory connects back to practical business examples.
√ is a combination of practical and theoretical knowledge.

For The Industry. By The Industry

The program offers;

√ the latest research and academic inputs
√ critical inputs from Industry leaders to ensure the highest degree of practical relevance

You are not alone!

You will have a student success advisor who is willing to help you achieve all the important milestones of the course!