Digital Transformation Strategy

Reinvent your business through three phases of digital transformation.


8 March 2020 | 6 Weeks | 4-6 Hours Effort Per Week | AED 5505

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"Due to the recent updates regarding the COVID-19 situation, all our In-Class Sessions will take place virtually via our online conferencing software, GoToMeeting, until further notice. Kindly note that there is no change in the date/time of the sessions."

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing?

In this course, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

Taught by a professor with expertise at the intersection of business and digital strategies, this course will equip managers to step up to play important roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.

This course covers Digital Transformation in the 3 workshops, where you can connect with your peers and learn more about how to transform the business. You will be working on a digital transformation project and submitting it by the end of the course. Your learning coach will help you progress through the course successfully.

Program Benefits

Cutting Edge Curriculum:

The curriculum;

√ emphasizes the importance of theory and empirical analysis.
√ shows how theory connects back to practical business examples.
√ is a combination of practical and theoretical knowledge.

For The Industry. By The Industry

The program offers;

√ the latest research and academic inputs
√ critical inputs from Industry leaders to ensure the highest degree of practical relevance

You are not alone!

You will have a student success advisor who is willing to help you achieve all the important milestones of the course!