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Establish long-term customer loyalty

The business world is going through a remarkable transition in the wake of the recent global events following Covid-19. Ways of communicating and engaging with our customers and target audiences are shifting indefinitely. Having a strong digital presence and a smart online strategy will set brands apart and create a long-term brand familiarity in customers’ minds.

In this course, you will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

You will get to explore the concept of owned media and its importance to brands, investigate the impact of owned media decision making and examine a range of owned media assets and determine their value. Lastly, you will investigate brand engagement and why it is important, as well as evaluate a range of engagement platforms, identify different levels of engagement and explore strategies for shaping earned media. Throughout the course, you will also build an understanding on the principles of digital marketing, social media marketing, SEO, virality and networks and Google Ads and Analytics, through a variety of activities, both online and in-person.

This course is structured in a way where each week you will be expected to complete course readings and watch a few videos, as well as complete some assignments. We have also designed ten webinars over 5 weeks of your experience for you to engage with your colleagues and learn the practical digital marketing concepts, led by our experts. These exercises will allow you to practice everything you have learnt in the course and test the theories.

Program Benefits

Cutting Edge Curriculum:

The curriculum;

√ emphasizes the importance of theory and empirical analysis.
√ shows how theory connects back to practical business examples.
√ is a combination of practical and theoretical knowledge.

For The Industry. By The Industry

The program offers;

√ the latest research and academic inputs
√ critical inputs from Industry leaders to ensure the highest degree of practical relevance

You are not alone!

You will have a student success advisor who is willing to help you achieve all the important milestones of the course!