Digital Analytics

Make data-driven, effective business decisions.

Request for more information

Classes Start

November 9, 2020
Estimated Effort

2-3 Hours
Delivery Format

Blended Learning

Oxford Certificate
& Pearson Digital Badge
Course Duration

5 Weeks

USD 1000*
*inclusive of VAT

Undoubtedly, every one of us uses E-Commerce and technology, starting from getting an Uber to work and ordering lunch, to the more complex tasks, such as ensuring the visibility of your product on all social media pages. Nowadays, Internet became an integral part of our personal and professional lives. However, apart from the convenience that is brought along with its omnipresence, digital sphere generates a massive amount of data. In order to analyze it and make effective business decisions, all working professionals need to have a good grasp on digital analytics. 

This course will demystify digital analytics, equip you with all tools necessary to analyze the behavior of your customers and make data-driven decisions. If you want to remain current and understand how to make sense of the data generated by your marketing efforts, this interactive and innovative course will be a perfect start or an upgrade to your digital marketing career. This unique course created in a fruitful collaboration of Oxford PEG and Pearson, will equip you with the tools necessary to measure your campaigns, the performance of your E-Commerce and help you hear the voice of your customers. Suited to complete beginners and advanced marketers alike.

Program Benefits

Cutting Edge Curriculum:

The curriculum;

√ emphasizes the importance of theory and empirical analysis.
√ shows how theory connects back to practical business examples.
√ is a combination of practical and theoretical knowledge.

For The Industry. By The Industry

The program offers;

√ the latest research and academic inputs
√ critical inputs from Industry leaders to ensure the highest degree of practical relevance

You are not alone!

You will have a Learning Coach who is willing to help you achieve all the important milestones of the course!