Make data-driven, effective business decisions.
November 9, 2020
& Pearson Digital Badge
*inclusive of VAT
Undoubtedly, every one of us uses E-Commerce and technology, starting from getting an Uber to work and ordering lunch, to the more complex tasks, such as ensuring the visibility of your product on all social media pages. Nowadays, Internet became an integral part of our personal and professional lives. However, apart from the convenience that is brought along with its omnipresence, digital sphere generates a massive amount of data. In order to analyze it and make effective business decisions, all working professionals need to have a good grasp on digital analytics.
This course will demystify digital analytics, equip you with all tools necessary to analyze the behavior of your customers and make data-driven decisions. If you want to remain current and understand how to make sense of the data generated by your marketing efforts, this interactive and innovative course will be a perfect start or an upgrade to your digital marketing career. This unique course created in a fruitful collaboration of Oxford PEG and Pearson, will equip you with the tools necessary to measure your campaigns, the performance of your E-Commerce and help you hear the voice of your customers. Suited to complete beginners and advanced marketers alike.