Help students build their Digital Marketing skills with industry-leading text.

Your students will gain a fuller understanding of data-driven digital marketing through the insights, activities and exercises in revised Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick.

There is simplified and new content and a clear structure blending learning objectives and topics for your students to work through.  

New or updated content includes:

Updates within the text help your students make connections across concepts in cell biology:

  • The 7Ds of digital marketing – now covering the importance of goal setting, strategy and customer insight.
  • Focus on Big Data, AI and machine learning – using data-driven marketing for growth.
  • How email marketing and social media support customer lifecycle activities.
  • Case studies featuring social media influencers, TikTok advertising, Bitcoin and blockchain.
  • Practical insight into using Google Analytics to improve digital channel performance.
  • Updated case studies featuring start-up and not-for-profit businesses.


Like all of our world-leading textbooks, you can offer this title as an eBook to provide flexible access for your students wherever they are studying – ask your Pearson representative for more details.

Explore other Marketing subject texts 

Request your sample copy today by emailing asktheHEteam.middleeast@pearson.com with the ISBN 9781292400969 and providing your contact details.

We hope that you’ll choose Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick for your next Digital or Internet Marketing course.